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Shelli Jo Richardson

Advisor at Royal Fund Management, LLC — Lynchburg, VA

Updated today

Credentials

Series 65, Series 63

Experience

19 years

Location

Lynchburg, VA 24501

Royal Fund Management, LLC logo

Royal Fund Management, LLC

Multi-team

Total advisors

83

Across 66 offices

Clients per advisor

60 Typical

Avg AUM per client

$310,894 Low

HNW client ratio

8% Low

About

Shelli Richardson is a financial advisor at Royal Fund Management, LLC with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked previously at Impact Partnership Wealth, LLC and Prudential Insurance Company of America. Richardson also operates the Shelli Richardson Insurance Agency, Inc., where she serves as CEO and licensed insurance agent. Royal Fund Management serves individual investors, corporations, and retirement plans by providing portfolio management, financial planning, and pension consulting. The firm uses a variety of investment strategies tailored to client risk tolerance and manages portfolios under written Investment Policy Statements.

Client services

Based on Royal Fund Management, LLC

Financial planning Portfolio management Selection of other advisers Sub-advisor to other advisers

Expertise

Based on Royal Fund Management, LLC

Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Real estate investing Annuities

Occupation focus

Based on Royal Fund Management, LLC

Founder/Business Owner

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Fee options

Fixed

Financial Planning fixed fees range from $250 to $10,000 or more

Percentage

Under $100,000 - $100,000: 2.00% $100,000 - $1,000,000: 1.50% Above $1,000,000+: 1.25% $100,000 - $250,000: 2.00% (options strategy) $250,001 - $500,000: 1.75% (options strategy) $500,001+: 1.50% (options strategy) $0 - $100,000: 0.5% quarterly (Financial Consulting Services - held away assets) Over $100,000 - $1,000,000: 0.375% quarterly (Financial Consulting Services - held away assets) Over $1,000,000+: 0.3125% quarterly (Financial Consulting Services - held away assets) $0 - $200,000: 0.25% quarterly (Participant Account Management) Over $200,000 - $500,000: 0.20% quarterly (Participant Account Management) Over $500,000+: 0.15% quarterly (Participant Account Management)

Commissions

Insurance products may pay commissions; conflicts disclosed

Project-based

Financial Planning hourly fee: $250/hour

Other

Account minimum: $100,000 for options strategy; no minimum for standard portfolio management Minimum fee: $120 per year minimum fee for Financial Consulting Services on held away assets and Participant Account Management Fee-only: Financial Planning fees: Fixed fees $250 to $10,000+; Hourly fees $250/hour

Location

See office

Lynchburg, VA

3311 Old Forest Rd, Suite 102

Lynchburg VA 24501

Advisors at this office

1

Most active in

Virginia

Work history

19 years of industry experience

Royal Fund Management, LLC

2025 - Present • 1 year

Lady Lake, FL

Impact Partnership Wealth, LLC

2024 - 2025 • 1 year

Marietta, GA

Prudential insurance company of america

2020 - 2022 • 2 years

Glen Allen, VA

PRUCO Securities, LLC.

2020 - 2022 • 2 years

Glen Allen, VA

Royal Fund Management, LLC

2015 - 2020 • 5 years

The Villages, FL

S. Richardson Insurance Agency dba Richardson Retir. Solutions

2014 - Present • 12 years

Lynchburg, VA

Megastar advisors

2014 - 2021 • 7 years

Clearwater, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kenneth B

ChFC®

Lynchburg, VA

Kenneth Dean Bennett

Kenneth Bennett is a ChFC®-designated financial advisor with 12 years of industry experience. He is the sole advisor at Kenneth Dean Bennett, an independent firm based in Lynchburg, VA. In addition to his advisory work, he is a partner in Wellness by Design LLC, a business that sells nutritional products. Kenneth Dean Bennett provides comprehensive financial planning services to individuals and small business entities, focusing on retirement planning, tax management, estate and business succession planning, insurance and risk management, and education funding. The firm offers educational seminars and emphasizes asset-allocation recommendations, risk-tolerance and cash-flow analyses, and periodic plan reviews, while clients maintain control over trade implementation.

General retirement planning General estate planning guidance General tax planning
user avatar

Kurt C

CFP®, Series 63, Series 65

Lynchburg, VA

Harvest - Faith-Based Investing

Kurt Cornfield is a CFP® professional with 39 years of industry experience, currently serving as the sole advisor at Harvest - Faith-Based Investing. He has previously worked at Merrill and Bank of America, N.A., and has taught at Liberty University’s School of Business since 2010. In addition to his advisory work, he is involved with Harvest App LLC. Harvest offers automated, discretionary investment management through a digital platform designed for Christian investors seeking values-aligned portfolios. The firm utilizes third-party registered investment managers and algorithm-driven portfolio matching to provide ETF-based models that emphasize biblical principles, impact investing, and risk management across asset classes.

ESG / Sustainable investing Passive / index investing Active portfolio management Religious/faith focused

John H

CFP®

Lynchburg, VA

Lynchburg Wealth Management

Proper financial planning begins with understanding you, your family, and your life. We take the time to learn what’s important to you and then build a plan designed to help you reach your goals with confidence.

General retirement planning Doctor or Medical Professional Young Professionals
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Allan M

Series 66

Lynchburg, VA

Servus Capital Management

Allan Malina is a financial advisor at Servus Capital Management with 23 years of industry experience. He has held prior roles at Merrill and Morgan Stanley. Malina holds a Series 66 designation and has been with Servus Capital Management since 2009. Servus Capital Management provides financial planning and portfolio management services to individuals, high-net-worth investors, corporations, retirement plans, and charitable organizations. The firm uses a rules-based investment approach supported by a proprietary Quantitative Portfolio Management system and serves a notably large and diverse client base for its category.

Passive / index investing
user avatar

John M

Series 65

Forest, VA

City Capital Management L.L.C.

John Martin is a financial advisor with City Capital Management L.L.C., holding a Series 65 designation and 21 years of industry experience. He has been with City Capital Management since 2000, serving as the firm's sole advisor. City Capital Management provides investment supervisory and portfolio management services primarily to individuals and corporate entities. The firm employs a combination of fundamental equity research and technical price charting and invests across various securities, maintaining client accounts through Charles Schwab.

Passive / index investing Options & derivatives strategies Active portfolio management
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Laura O

Series 65

Forest, VA

Investment Leadership, LLC

Laura O'neil is a financial advisor at Investment Leadership, LLC with 5 years of industry experience. She holds a Series 65 designation and has worked at Investment Leadership since 2013. Outside of advising, she is an administrative and office manager for Shamrock Construction Enterprises, Inc., a residential construction company. Investment Leadership provides portfolio management, financial planning, and consulting services to individuals, trusts, foundations, endowments, and corporations. The firm serves both high-net-worth and non-HNW clients, using a mix of fundamental and technical analysis with a macroeconomic overlay to construct individualized asset allocation guidelines and investment policy statements.

Multi-generational wealth transfer
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