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Soonhee Cho

Advisor at LPL Financial

Updated today

Location

Whittier, CA 90605

Credentials

Series 63, Series 65

Industry experience

28 years

About

Soonhee Cho is a financial advisor with LPL Financial based in Whittier, CA, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. Prior to joining LPL Financial, Cho worked at H. Beck, Inc. for 12 years and has been involved with Grove Point Investments, LLC and Grove Point Advisors, LLC since 2021. Outside of advisory work, Cho is also engaged in insurance sales as president of a related business. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of financial planning and portfolio management solutions supported by an in-house research team and combines advisory operations with insurance and credit services.

Client services

Based on LPL Financial

Financial planning Portfolio management Educational seminars or workshops
Consulting and other non-discretionary advisory services

Expertise

Based on LPL Financial

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting

Occupation focus

Based on LPL Financial

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning and consulting services may be charged a flat fee as negotiated.

Commissions

Brokerage services include commissions, markups, markdowns, and transaction charges; commissions may apply to mutual funds, variable annuities, and other products.

Project-based

Financial planning hourly fees up to $500 per hour.

Other

Fee-only: Financial planning fees typically range up to $15,000, or up to $500 per hour; fees are negotiated and may be flat or hourly.

Location

13601 Whittier Blvd, Ste 212

Whittier, CA 90605

Most active in

California

Work history

LPL Financial

2025 - Present (1 year)

LPL Financial

2025 - Present (1 year)

Grove Point Investments, LLC

2021 - Present (5 years)

Grove Point Advisors, LLC

2021 - Present (5 years)

H. Beck, Inc.

2009 - 2021 (12 years)

self Employed

1981 - 2019 (38 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Joo Hong K

Series 63, Series 65

Los Angeles, CA

Solomon Investment Consulting, Inc.

Joo Hong Kim is a financial advisor at Solomon Investment Consulting, Inc. in Los Angeles, CA, with 25 years of industry experience. He has held roles at the Asian Pacific American Dispute Resolution Center and the Pacific Business Exchange Golf Club. Kim holds Series 63 and Series 65 licenses. Solomon Investment Consulting is a fee-only, single-advisor registered investment adviser serving individuals, high-net-worth clients, and businesses. The firm manages approximately $27.8 million across about ten client relationships, offering discretionary and non-discretionary portfolio management and financial planning based on valuation and fundamental analysis, with a performance-based fee option available to qualified clients.

Active portfolio management
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Nelson W

Series 65

Los Alamitos, CA

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Nelson Wu is a financial advisor with Open Square Capital, LLC, holding a Series 65 designation and 10 years of industry experience. He has worked at Open Square Capital since 2015 and at Open Insights Capital since 2022. Open Square Capital provides discretionary portfolio management to a limited number of high-net-worth individuals through separately managed accounts and manages a private investment limited partnership. The firm employs a value-oriented, fundamental analysis approach with a long-term investment horizon, focusing on concentrated, high-conviction positions.

Active portfolio management
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Stephen K

Series 63, Series 65

Cerritos, CA

Sierra Madre Partners LLC

Stephen Kim is a financial advisor with Sierra Madre Partners LLC in Cerritos, CA. He holds Series 63 and Series 65 licenses and has 11 years of industry experience, including 12 years with Sierra Madre Partners. Sierra Madre Partners provides discretionary investment management and financial planning services to individual and high-net-worth clients, focusing on a proprietary global all-cap strategy aimed at long-term capital appreciation. The firm employs a combination of fundamental and technical research and manages accounts on a discretionary basis with client-specific investment guidelines.

Active portfolio management Options & derivatives strategies
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Kevin H

Series 65

Cerritos, CA

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Kevin Hsu is a Series 65 licensed advisor at Summit Gates Capital with seven years of industry experience. His work history includes roles at Vaco LLC, Exploding Kittens Inc., Broadata Communications, and Clean Energy Fuels Corp. Kevin has been with Summit Gates Capital since 2018. Summit Gates Capital is an independent investment adviser that provides discretionary portfolio management for individual and high-net-worth clients. The firm focuses on a concentrated portfolio of primarily U.S. equities, combining fundamental and technical analysis to identify companies trading below intrinsic value.

Active portfolio management
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Timothy C

CFA®, Series 63, Series 65

San Dimas, CA

Cheng Wealth Management, LLC

Timothy Cheng is the principal of Cheng Wealth Management, LLC in San Dimas, CA, with 11 years of industry experience. He holds the CFA® designation along with Series 63 and Series 65 licenses. Cheng has led his independent firm since 2014, applying his background in institutional research to his practice. Cheng Wealth Management, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, and pension and profit-sharing plans. The firm emphasizes strategic asset allocation and enhanced indexing with a focus on diversification, low-cost mutual funds, and the use of alternative assets, serving a small client base with quarterly portfolio monitoring and rebalancing.

Passive / index investing Private / alternative investments
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Noah D

CFA®, Series 63, Series 66

Los Angeles, CA

Marina Wealth Advisors

Noah Damsky is a CFA® charterholder with nine years of industry experience. He is currently the sole advisor at Marina Wealth Advisors, where he has worked since 2020. His prior experience includes roles at Los Angeles County Employee Retirement Association, Goldman Sachs, UCLA Anderson School of Management, T. Rowe Price, and Bessemer Trust. Marina Wealth Advisors is a California-registered firm managing approximately $29.7 million for a small client base of primarily individual and high-net-worth clients. The firm offers discretionary investment management and financial planning services, combining fundamental and cyclical analysis with both passive and active investment vehicles, and integrates tax preparation through a third-party accounting firm as part of ongoing client engagements.

College savings (529s, UTMA, etc.) Retirement income strategy Debt management Wealth management General estate planning guidance
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