Stacey Lynn Lavender

Hi, I'm Louis Guajardo. I’m the founder of Moonshot Planning, a financial planning firm built specifically for creators, freelancers, and self-employed professionals - the people traditional finance tends to overlook. My journey started when I saw firsthand how the industry dismissed talented creators who didn’t fit the usual model. I watched a young creator making more than many people twice her age, yet she had no retirement plan, no tax strategy, and no financial roadmap. When I asked how we could help her, I was told to just ignore her. That stuck with me. After passing my CFP® exam and launching my own firm, Brighter Days Planning, I realized I’d built something safe and predictable - like everyone else. But when that same creator came back, signed up, and started referring her friends after we built her plan, everything changed. I realized this wasn’t just a niche; this was the entire point. So I burned it down and rebuilt, and that’s how Moonshot Planning was born. Today, I’m committed to serving the creators, freelancers, and self-employed people that the rest of the industry has overlooked, helping them build personalized financial plans that actually fit their lives and careers. Outside of work, I stay active and creative. I train in jiu-jitsu and boxing, skateboard, draw, and listen to music, all of which help me stay balanced, focused, and energized both personally and professionally.

Mathew Duvall is a financial advisor at Duvall Wealth Management LLC with four years of industry experience. He holds a Series 66 designation and previously worked at Transamerica Financial Advisors, Inc. In addition to his advisory role, Duvall teaches math at Mt. San Antonio College and Bonita Unified School District. Duvall Wealth Management provides investment advisory and financial planning services to individual clients, managing approximately $1.25 million across about 27 accounts. The firm offers portfolio management with written investment policy statements, standalone financial plans, and advisory services for employer-sponsored retirement plans, utilizing a long-term trading approach based on fundamental analysis, modern portfolio theory, and quantitative methods.

Suzanne Chen is the principal of SEEN Consulting LLC, an independent advisory firm based in Ontario, California. She holds Series 63 and Series 65 licenses and has 27 years of industry experience, including prior roles at Golden State Advisors, LLC and Amber Systems Technologies. SEEN Consulting LLC provides discretionary portfolio management and financial consulting to individual and high-net-worth clients, managing approximately $52 million across about 32 accounts. The firm combines technical and fundamental analysis with modern portfolio theory to construct diversified portfolios and conducts monthly account reviews while offering financial consulting at no additional charge.

Omar Shallan is a financial advisor at Santa Cruz Financial with Series 65 and Series 66 credentials. He has 10 years of prior experience at Save In Insurance and has been with Santa Cruz Financial since 2025. Santa Cruz Financial serves individual clients by offering investment advice, non-discretionary portfolio management, and comprehensive financial planning on an hourly basis. The firm employs a long-term, passive investment strategy focused on diversified allocations to large-cap equities, dividend-growth stocks, and high-quality bonds, and it does not accept commissions or third-party economic benefits.

Allen Drake is the sole advisor at Royale Investment Advisor LLC, an independent firm based in Lake Mathews, CA. He holds Series 63 and Series 65 licenses and has 20 years of experience in financial advisory services, having led Royale since 2006. In addition to his advisory role, he sells life, health, and disability insurance as an agent with EMC Insurance Services. Royale Investment Advisor LLC provides asset management and financial planning services primarily to individual and high-net-worth clients. The firm offers tailored portfolios and planning across various areas, including retirement, estate, charitable giving, tax and corporate structuring, and specialized analyses, managing assets largely on a non-discretionary basis with a focus on fundamental analysis and a long-term buy-and-hold strategy.

Saad El Hajjaoui is a CFP® certificant and financial advisor with three years of industry experience. He is currently with Xel Wealth Management, Inc. and has prior experience at Falcon Wealth and JPMorgan Chase Bank N.A. Outside of financial advising, he is a partner in Olve Branch Medical Corp, a medical billing and practice consulting business. Xel Wealth Management, Inc. offers portfolio management and financial planning services to individuals, high-net-worth clients, and business entities without account minimums. The firm employs a range of analytical methods and strategies, and it integrates tax preparation and planning into its offerings while utilizing artificial intelligence tools and sponsoring a wrap fee program uncommon among similar-sized independent advisors.