Steve Craig Mc Cannon

Advisor at Merrill — Marble Falls, TX

Updated today

Credentials

Series 63, Series 65

Experience

32 years

Location

Marble Falls, TX 78654

Merrill logo

Merrill

Institution

Total advisors

25,560

Across 3,166 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Steve Mc Cannon is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he has worked since 2000. He collaborates closely with families, businesses, trusts, and foundations to help streamline multiple areas of their financial lives. Steve focuses on portfolio design, retirement analysis and strategy, higher education funding, trust and estate planning services through Bank of America Private Bank, and long-term care analysis and selection. He serves as a liaison for Merrill's Financial Advisor Development program and assists with the design and maintenance of employee benefit plans as a Merrill Retirement Accredited Financial Advisor.

Steve holds the Chartered Retirement Planning Counselor (CRPC) and Certified Plan Fiduciary Advisor (CPFA) designations. He earned a Bachelor's degree in finance from Lamar University in Beaumont, Texas. His expertise includes family wealth management strategies, managing new wealth, personal retirement planning, and retirement income. Steve aims to help clients reduce stress related to investing and takes a humble servant approach to assisting families.

Outside of his professional work, Steve resides in Meadowlakes with his wife, Shannon, and their three daughters. He is a member of Faith Academy Marble Falls and has coached its cross country and track teams for over 20 years. Steve enjoys running, biking, fishing, and spending time with his family.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning Retirement income strategy Wealth management Long-term care insurance General estate planning guidance

Demographic focus

Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Marble Falls, TX

101 N Us Highway 281

Marble Falls TX 78654

Advisors at this office

5

Most active in

Texas

Work history

32 years of industry experience

Bank Of America, N.A.

2009 - Present • 17 years

Marble Falls, TX

Merrill

2000 - Present • 26 years

Marble Falls, TX

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

George O

PFS™, Series 63, Series 65

Meadowlakes, TX

Gqo Investment Advisors, Inc.

George Offutt is principal of GQO Investment Advisors, Inc., an independent firm, and holds the PFS™ designation along with Series 63 and Series 65 licenses. He has 32 years of experience in the financial industry with a background that includes founding and leading multiple family partnerships and a private 501(c)(3) foundation. Offutt also provides trust and trustee services and operates a CPA practice focusing on tax compliance and reporting. GQO Investment Advisors offers discretionary investment management and financial consultation to individuals, trusts, estates, charitable organizations, and small businesses. The firm employs a tailored investment process with a preference for globally diversified portfolios and combines long-term and more active strategies, conducting regular account reviews to align with client goals.

Wealth management Cash flow / budgeting
user avatar

Robert R

Series 63, Series 66

Horseshoe Bay, TX

Rogers Capital Advisors, LLC

Robert Rogers is a financial advisor at Rogers Capital Advisors, LLC, with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Rogers Capital Advisors since 2015. Outside of his advisory role, he is a limited partner in several non-investment-related businesses, including an oil field supply company, a bio/pharma development firm, and a concrete company. Rogers Capital Advisors serves individual and high-net-worth clients, as well as a range of institutional clients such as corporate pension plans, charitable organizations, and small businesses. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis, and offers comprehensive financial planning and consulting services.

General estate planning guidance Cash flow / budgeting
user avatar

Preston R

Series 63, Series 65

Marble Falls, TX

The Rosamond Financial Group Wealth Management, LLC

Preston Rosamond is a financial advisor with The Rosamond Financial Group Wealth Management, LLC, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has worked at his current firm since 2017 and was previously with Summit Financial Group, Inc. and Summit Brokerage Services, Inc. from 2009 to 2018. In addition to advisory work, he manages operating and administrative functions for his family office and provides organizational and financial process advice to businesses through RFG Family Office, LLC. The Rosamond Financial Group serves individuals, charitable organizations, and business entities by providing portfolio management, financial planning, and coaching. The firm uses Investment Policy Statements to guide asset allocation and employs both long- and short-term trading strategies with a broad range of investment vehicles.

Wealth management Annuities Real estate investing
user avatar

Will R

CFP®, Series 66

Horseshoe Bay, TX

Rogers Capital Advisors, LLC

Will Rogers is a CFP® with 20 years of industry experience and has been with Rogers Capital Advisors, LLC since 2015. The firm is a small advisory practice based in Horseshoe Bay, TX, with two advisors and approximately $3.6 million in assets under management as of year-end 2024. Outside of his advisory role, Rogers holds a license to sell non-variable insurance. Rogers Capital Advisors provides investment management and fee-based financial planning services to individual, high-net-worth, and a range of institutional clients. The firm manages assets primarily on a discretionary basis, employing a combination of fundamental, technical, and cyclical analysis to construct and monitor portfolios.

General estate planning guidance Cash flow / budgeting
user avatar

Clinton C

Series 65

Marble Falls, TX

The Rosamond Financial Group Wealth Management, LLC

Clinton Connell is a financial advisor at The Rosamond Financial Group Wealth Management, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Smarter Retirement Solutions and Tucker Asset Management LLC. He was formerly contracted as an independent agent with several life insurance companies but is no longer active in that capacity. The Rosamond Financial Group serves individuals, charitable organizations, and business entities by providing portfolio management, financial planning, and coaching. The firm uses Investment Policy Statements to guide diversified investment strategies and incorporates both long- and short-term trading along with charting analysis in its research.

Wealth management Annuities Real estate investing
user avatar

Randall S

Series 66

Horseshoe Bay, TX

Dominion Portfolio Management, Inc.

Randall Smith is a financial advisor at Dominion Portfolio Management, Inc. with 28 years of industry experience. He holds a Series 66 designation and has been with Dominion Portfolio Management since 2011, previously working at Dominion Investor Services, Inc. and currently involved in ranching operations at Circle R Ranch. Dominion Portfolio Management serves individual and high-net-worth clients as well as businesses, providing fee-based portfolio management through customized strategies that incorporate fundamental, technical, and economic analysis across a range of asset classes. The firm offers both discretionary and non-discretionary services and is affiliated with Calton & Associates, Inc. and other related entities.

Annuities
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