user avatar

Steven Pardonner

Advisor at WJL Financial Advisors — Milford, NJ

Updated today

Credentials

Series 63, Series 65

Experience

8 years

Location

Milford, NJ

WJL Financial Advisors logo

WJL Financial Advisors

Team

Total advisors

6

Across 6 offices

Clients per advisor

25 Very Low

Avg AUM per client

$0 Very Low

HNW client ratio

0% Very Low

About

Steven Pardonner is a financial advisor at WJL Financial Advisors with eight years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Pfs Investments Inc. and Primerica Financial Services. Outside of advising, he is a product manager at Vonage Holdings Inc. WJL Financial Advisors serves individuals, small businesses, charitable organizations, trusts, and estates with comprehensive financial planning, portfolio guidance, and tax services. The firm employs an academic-based investment approach focused on low-cost, passive funds and emphasizes client approval before trade execution.

Client services

Based on WJL Financial Advisors

Financial planning Tax preparation

Expertise

Based on WJL Financial Advisors

Social Security optimization General retirement planning Income planning General tax planning Passive / index investing

Occupation focus

Based on WJL Financial Advisors

Founder/Business Owner

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Initial Working Session fixed fee of $1,000

Commissions

Insurance products recommended may generate commissions to the advisor

Project-based

$250 per hour

Other

Fee-only: Annual Advisory Services fee ranging from $1,500 to $10,000 per year; Hourly fee of $250 per hour; Tax preparation fee range $250 to $750 annually; Initial Working Session fixed fee of $1,000

Location

See office

Milford, NJ

Milford NJ

Advisors at this office

1

Most active in

Florida · Maryland · New Jersey

Work history

8 years of industry experience

Primerica Advisors

2019 - 2020 • 1 year

Lebanon, NJ

Vonage America, Inc.

2009 - Present • 17 years

Holmdel, NJ

Primerica Financial SRVS

2004 - 2020 • 16 years

Lebanon, NJ

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Bryan Z

CFP®, Series 63, Series 65

Flemington, NJ

Hearthstead Financial, LLC

Bryan Zegar is a CFP® professional with six years of experience in the financial services industry. He is the principal advisor at Hearthstead Financial, LLC, where he has worked since 2025. Prior to this, he spent seven years at Ameriprise and AMERIPRISE FINANCIAL SERVICES, Inc. Outside of finance, he is involved with Allshapes Bonsai Nursery, where he assists with inventory management, customer support, and technology. Hearthstead Financial is a registered investment adviser that provides investment management and financial planning services to individuals, high-net-worth clients, and businesses. The firm employs a mixed-methods investment approach combining fundamental and charting analysis with mutual fund and ETF evaluation, focusing on both passive and active strategies implemented on a non-discretionary basis.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
user avatar

John M

Series 63, Series 65

Annandale, NJ

Macmillan Financial LLC

John Macmillan is the sole advisor at Macmillan Financial LLC in Annandale, NJ, holding Series 63 and Series 65 designations with 20 years of industry experience. He has worked at Macmillan Agencies since 2006. Macmillan Financial provides investment advisory and financial planning services to individuals and institutional clients, including pension plans, businesses, charities, and trusts. The firm follows a fundamental, research-driven approach that emphasizes long-term investing while allowing short-term trades when appropriate, managing client accounts with limited discretionary authority.

General retirement planning General estate planning guidance
user avatar

Robert S

CFP®, Series 63

Bloomsbury, NJ

RLS Financial Services

Robert Stickel is a CFP® and CPA with 29 years of experience in the financial advisory industry. He is the sole advisor at RLS Financial Services, an independent firm he has operated since 2011. Prior to that, he held positions at Avantax Advisory Services and Avantax Investment Services Inc for over two decades. In addition to his advisory work, Stickel provides tax preparation, accounting, and insurance services including Medicare supplement, life, disability, and long-term care insurance. RLS Financial Services offers financial planning and portfolio management primarily to individuals and high-net-worth clients. The firm emphasizes fundamental research and manages wrap fee accounts alongside non-wrap accounts, operating mainly on a non-discretionary basis to allow clients to retain decision-making authority.

Annuities College savings (529s, UTMA, etc.)
user avatar

Donald B

Series 63, Series 66

Ringoes, NJ

South Lane Wealth Management LLC

Donald Ballai is the principal of South Lane Wealth Management LLC in Ringoes, NJ, with 15 years of industry experience. He holds Series 63 and Series 66 licenses and has led South Lane Wealth Management since 2013. Outside of his advisory role, he manages South Lane Advisors LLC, a consulting firm assisting medical groups with business planning and financial matters, and is involved with Life's Essential Documents LLC and Apptitude LLC, companies focused on medical legal forms and healthcare applications respectively. South Lane Wealth Management LLC offers fee-based wealth and portfolio management services for individuals and small businesses, including pension consulting and 401(k) plan sponsorship. The firm employs a documented investment policy, discretionary management, and a combination of analytical strategies across various asset classes, while also providing institutional-type services such as monitoring pension plans and recommending plan service providers.

Options & derivatives strategies Real estate investing
user avatar

Marjorie R

CFP®

Flemington, NJ

Rand Financial Planning, LLC

Marjorie Rand is a CFP® with eight years of experience in financial planning and over three decades of experience owning and operating an accounting and tax preparation practice. She founded Rand Financial Planning, LLC in 2018, where she provides comprehensive financial planning services. Rand also owns Marjorie L. Rand, CPA, P.C., which offers accounting and tax preparation services, a role she maintains alongside her advisory work. Rand Financial Planning, LLC is an independent, fee-only advisory firm serving individuals and families with comprehensive financial planning that addresses tax, cash flow, retirement, investment allocation, estate, and insurance considerations. The firm offers annual fixed-fee planning engagements and provides investment recommendations without discretionary management or custody of client assets.

General retirement planning General tax planning Cash flow / budgeting
user avatar

Randolph F

Series 63, Series 65

Flemington, NJ

Artemis Wealth Advisors

Randolph Fisher Jr. is a financial advisor with Artemis Wealth Advisors in Flemington, NJ, holding Series 63 and Series 65 licenses and 19 years of industry experience. His career includes roles at Tucker Asset Management, Regal Financial Group, and PRUCO Securities. Outside of advisory work, he provides seasonal tax preparation services without commission. Artemis Wealth Advisors offers investment management and financial planning services to individuals and high-net-worth clients, integrating multiple analytical methods and a variety of investment strategies. The firm also incorporates tax planning and preparation into its comprehensive suite of financial planning services.

Options & derivatives strategies Annuities
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)