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Steven Gerard Tardiff

Advisor at Advisory Financial Services LLC — Oceanside, CA

Updated today

Credentials

Series 63

Experience

40 years

Location

Oceanside, CA

Advisory Financial Services LLC logo

Advisory Financial Services LLC

Independent

Total advisors

1

Clients per advisor

11 Typical

Avg AUM per client

$45,455 Very Low

HNW client ratio

0% Low

About

Steven Tardiff is a financial advisor at Advisory Financial Services LLC with 40 years of industry experience. He has been with the firm since 1999 and holds a Series 63 designation. Outside of advisory work, he is also involved as a tax consultant, insurance agent, and chief financial officer. Advisory Financial Services LLC is a small, independent registered investment adviser that serves individual clients as well as pension and profit-sharing plans, trusts, estates, and business entities. The firm offers comprehensive financial planning, investment management, and in-house income tax planning and tax return preparation, tailoring portfolios to client risk tolerance and time horizon with ongoing monitoring and quarterly reviews.

Client services

Based on Advisory Financial Services LLC

Portfolio management

Expertise

Based on Advisory Financial Services LLC

General retirement planning Income planning Retirement withdrawal strategies Equity compensation tax strategy Tax-loss harvesting

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Fee options

Fixed

Fixed fees for financial planning and consulting services ranging generally from $1,500 to $2,500.

Percentage

$0 - $250,000: 2.75% $250,001 - $750,000: 2.00% $750,001 - $3,000,000: 1.50% $3,000,001+: 1.00%

Commissions

Commission-based fees may apply depending on products or services; some accounts initially receive commissions and later convert to fee-based.

Project-based

Generally $250 per hour for financial planning and consulting services.

Other

Account minimum: No minimum portfolio size generally imposed, but some fee-based account platforms and insurance products may have minimum account levels.

Location

Oceanside, CA

Oceanside CA

Advisors at this office

1

Most active in

California · Massachusetts

Work history

40 years of industry experience

Advisory Financial Services LLC

1999 - Present • 27 years

Laguna Niguel, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Skyler S

Series 66, AIF®, Series 7

Cardiff, CA

Aloha Wealth Partners

Aloha! I'm Skyler Stokes, CEPA®, AIF®, and founder of Aloha Wealth Partners, based right here on the coast in Cardiff, CA. With over a decade in the industry, I built my practice around a simple idea: financial advice should feel like a conversation with someone who actually has your back, not a sales pitch. I work closely with real estate professionals, high income business owners, and accredited investors, helping them think through 1031 exchanges, Delaware Statutory Trust (DST) investments, pre-IPO access, and private credit opportunities. Much of my work is planning and consulting focused, built around your goals rather than a product. Outside the office, you'll find me experimenting with wood-fired pizza, chasing down a good Calabrian wine, or just enjoying the surf, which makes this part of San Diego home. If you're looking for a partner who brings clarity, honesty, and a little bit of aloha to your financial life, I'd love to talk story.

Real estate investing General tax planning Private / alternative investments General estate planning guidance Liquidity event planning Real Estate Professional Baby Boomers (Born 1946-1964) Established Professionals Retired

Kevin M

Series 63, Series 65, Series 7

Carlsbad, CA

Stirlingshire Investments

Kevin Meyer is a financial advisor at Stirlingshire Investments with 15 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Equitable Advisors, Morgan Stanley, and Ameriprise Financial Services. Outside of his advisory role, he occasionally sells annuities as a sole proprietor. Stirlingshire Investments provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑high-net-worth and high-net-worth clients. The firm employs a range of investment strategies combining quantitative, fundamental, technical, and modern portfolio theory, offering access to diverse investment types and model strategies through its Advyzon marketplace.

Options & derivatives strategies Active portfolio management Private / alternative investments Annuities

Gerardo G

CFP®

Vista, CA

Confianza Wealth Management

WHY JERRY CHOSE TO BE A FINANCIAL PLANNER: His lack of financial literacy was not by choice. It was because personal finance was not taught in school or in his community. As a first-generation wealth builder, Jerry's money journey has been shaped by a profound understanding of both cultural and financial expectations. His experiences have uniquely positioned him to empathize with the challenges faced by first-generation families, inspiring a distinctive approach to financial guidance. His moment of profound solitude occurred during his transition from the Marine Corps back to civilian life. In uniform, Jerry felt in control, with camaraderie, financial stability, and a consistent salary. However, the day he left, all that stability vanished giving way to a cascade of emotions - depression, anxiety, and fear. Jerry, who had grown up facing financial hardships, relying on food stamps, and public aid, knew it was time to stop merely talking about wanting to build wealth and start acting. The realization struck deep: He needed to make a difference not just for himself, but for others facing similar issues. Motivated by a desire to help his family and friends, Jerry decided to be the guide he wished he'd had. He obtained his license, college degree, and joined a firm not only to enhance his life but the lives of other 1st-time wealth builders. After a few years of helping high net worth individuals grow their assets, Jerry felt the firm wasn't built to help families like his. In 2024, Jerry took the leap and launched Confianza Wealth Management as a guide for aspiring wealth builders. Jerry is on a mission to empower 1st-time wealth building families. Jerry wants to bridge the financial planning accessibility gap by helping these millennial families take control of their financial futures.

Equity compensation tax strategy Business sale tax planning Debt management College savings (529s, UTMA, etc.) General estate planning guidance Hispanic/Latino/Latinx HENRY (High Earners, Not Rich Yet) Gen Y/Millennials (Born 1980-1995)
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Terrence G

CFP®, Series 63

Oceanside, CA

Gustafson Financial Solutions

Terrence Gustafson is a CFP® with over 22 years at Gustafson Financial Solutions and five years of industry experience. He holds the Series 63 designation and operates his independent firm in Oceanside, CA. Gustafson also prepares client tax returns as an Enrolled Agent. Gustafson Financial Solutions provides fee-only financial planning and tax services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm emphasizes quantitative screening of mutual funds and ETFs, asset allocation, diversification, and low-expense investments while focusing significantly on tax preparation and broader financial planning.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Debt management
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Scott W

Series 66

Fallbrook, CA

WealthLynk, Inc.

Scott Weber is a financial advisor with WealthLynk, Inc. in Fallbrook, CA, holding a Series 66 designation and 20 years of industry experience. His prior roles include positions at J.P. Morgan Securities, Tollminder, UBS Financial Services, Chase Investment Services Corp., and Morgan Stanley. He is also an independent insurance agent. WealthLynk serves individual and high-net-worth clients by providing ongoing portfolio management, financial planning, and recommendations of third-party investment managers via the Altruist platform. The firm operates primarily on a non-discretionary basis, focusing on client-approved trades and long-term investment strategies.

Wealth management
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John O

Series 65

Carlsbad, CA

O'Reilly Wealth Advisors

John O'Reilly is the sole advisor at O'Reilly Wealth Advisors in Carlsbad, CA, holding a Series 65 designation with 19 years of industry experience. He has been the principal of O'Reilly Financial Services, LLC since 2006. In addition to his advisory role, Mr. O'Reilly is a licensed insurance agent affiliated with various companies. O'Reilly Wealth Advisors serves individuals, corporations, and pension/profit-sharing plans, offering investment management, financial planning, retirement advisory, and insurance services. The firm employs a risk-tolerance questionnaire to construct diversified model portfolios primarily using low-expense mutual funds and reviews accounts quarterly.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning
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