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Syeda Umbereen Mustafa

Advisor at Prentice Wealth Management LLC — Rochester, NY

Updated today

Credentials

Series 65

Experience

2 years

Location

Rochester, NY 14625

Prentice Wealth Management LLC logo

Prentice Wealth Management LLC

Team

Total advisors

6

Across 2 offices

Clients per advisor

171 Very High

Avg AUM per client

$535,463 Low

HNW client ratio

5% Very Low

About

Syeda Mustafa is a financial advisor at Prentice Wealth Management LLC in Rochester, NY, holding a Series 65 credential with two years of industry experience. Her prior work includes positions at Article Group, Pinckney Hugo Group, and Brandtatorship, LLC. Prentice Wealth Management serves individuals, pension and profit-sharing plans, trusts, charitable organizations, small businesses, and other advisers, offering discretionary investment management, model-subscription services, financial planning, and specialized consulting such as pension and divorce financial consulting. The firm uses both fundamental and technical analysis to manage accounts and provides a range of model portfolios, including ESG-filtered and tax-aware strategies, which it also licenses to other advisers.

Client services

Based on Prentice Wealth Management LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Prentice Wealth Management LLC

Divorce financial planning ESG / Sustainable investing

Occupation focus

Based on Prentice Wealth Management LLC

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning flat fees from $195 to $25,000 depending on scope and complexity

Percentage

$0+: 0.30% to 1.60% (negotiable, depending on advisor, AUM, complexity, strategy) $5,000 - $5,000: 0.20% (Cash Management Portfolios, Portfolio Fee only, no standard asset management fee) $25,000 - $25,000: 0.35% - 0.75% (Allocation Model Portfolio Portfolio Fee) $50,000 - $200,000: 0.35% - 0.75% (Quantitative Model Portfolios Portfolio Fee, varies by aggression level) $50,000 - $200,000: 0.50% - 1.25% (SMA Portfolios Portfolio Fee, varies by aggression level) $150,000 - $300,000: 0.35% - 0.75% (Alpha ESG strategy Portfolio Fee, varies by aggression level) $300,000 - $600,000: 0.50% - 1.25% (Alpha Qualified and Alpha Tax strategies Portfolio Fee, varies by aggression level) $500,000+: Negotiable up to 2.20% (Custom Portfolios Portfolio Fee)

Commissions

Commission-based sales of securities and insurance products by firm representatives through LPL Financial

Project-based

Divorce consulting services charged at $300 per hour, fee may be waived or reduced at advisor discretion

Subscriptions

KbC Subscription Services fixed subscription fee not to exceed $2,500 per month, negotiable

Other

Fee-only: Financial planning fees ranging from $195 to $25,000 (flat fee)

Location

See office

Rochester, NY

1150 Penfield Rd.

Rochester NY 14625

Advisors at this office

5

Most active in

New York

Work history

2 years of industry experience

Prentice Wealth Management

2024 - Present • 2 years

Rochester, NY

Article Group

2024 - 2024 • 1 year

Webster, NY

Unemployed

2023 - 2024 • 1 year

Webster, NY

Pinckney Hugo Group

2022 - 2023 • 1 year

Pittsford, NY

Brandtatorship, LLC

2019 - 2022 • 3 years

Rochester, NY

AirFlow Catalyst Systems, Inc.

2009 - 2022 • 13 years

Wayland, NY

Advanced Multi-Service LLC

2006 - 2023 • 17 years

Webster, NY

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Kurt K

Series 66

Pittsford, NY

FactorPoint Planning, LLC

Kurt Krokenberger is a financial advisor at FactorPoint Planning, LLC with 11 years of industry experience. He holds a Series 66 designation and previously worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC. FactorPoint Planning provides financial planning, consulting, and discretionary wealth management services, focusing on low-cost, tax-efficient, broadly diversified portfolios primarily using systematic, rules-based ETFs and factor tilts. The firm serves a client base that includes trusts, estates, corporations, and retirement plan-type relationships.

General retirement planning Cash flow / budgeting General tax planning Wealth management
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Rajiv D

CFP®, Series 66

Pittsford, NY

Serenity Capital Advisors Inc.

Rajiv Dixit is a CFP® and holds a Series 66 license with 15 years of industry experience. He is currently the sole advisor at Serenity Capital Advisors Inc., a firm he joined in 2025 after working at Ralph Parks Investment Group LLC for 20 years. Serenity Capital Advisors provides discretionary portfolio management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and retirement plans. The firm offers tailored investment strategies combining technical charting with fundamental, cyclical, and economic analysis, and also delivers ERISA-focused retirement plan services with direct asset management.

Active portfolio management Options & derivatives strategies
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Benjamin F

CFP®, Series 63, Series 65

Pittsford, NY

Kickstand Wealth Advisors

Benjamin Forte is a CFP® certificant with six years of industry experience, currently serving as a financial advisor at Kickstand Wealth Advisors. His prior roles include positions at TIAA, ESL Investment Services, and LPL Financial. He is a trustee at Trinity Communion Church and serves on the board of the Estate Planning Council of Rochester. Kickstand Wealth Advisors provides personalized financial planning and investment management to individuals, including high-net-worth clients, as well as family offices, trusts, and other entities. The firm emphasizes a client-focused process and utilizes a broad range of investment vehicles, combining fundamental analysis with diversified portfolio construction.

Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Real estate investing

H. Robert B

CFP®, Series 63, Series 65

Victor, NY

Chicago Partners Investment Group LLC

H. Robert Bradley is a CFP® with 27 years of experience in the financial industry. He is currently with Chicago Partners Investment Group LLC and has previously worked at Mutual Securities, Inc. and Northlanding Financial Partners, LLC. Chicago Partners Investment Group LLC serves a diverse client base including individuals, trusts, nonprofits, and corporations. The firm employs a long-term, diversified investment approach with customized portfolios, utilizing fundamental analysis and strategies such as direct indexing and tax-loss harvesting.

Wealth management Private / alternative investments Options & derivatives strategies Founder/Business Owner Retired
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Karl K

Series 66

Rochester, NY

Stone Oak Capital LLC

Karl Khuns is a financial advisor at Stone Oak Capital LLC in Rochester, NY, with 18 years of industry experience. He holds the Series 66 designation and previously worked at Lord Abbett, ESL Investment Services, Boyd Capital, and Engleson and Associates. Stone Oak Capital LLC provides portfolio management and financial planning primarily to individual and high-net-worth clients, offering tailored investment policy statements and discretionary management across a broad range of investment types. The firm’s investment process integrates fundamental analysis, modern portfolio theory, and technical analysis to create client-specific portfolios and employs both long- and short-term trading strategies.

Options & derivatives strategies Annuities
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John H

CFP®, Series 66

Pittsford, NY

Hamewith Wealth

John Howe is a CFP® professional with 13 years of industry experience, currently serving as the principal advisor at Hamewith Wealth. His prior roles include positions at Generation Capital Management, Wells Fargo Advisors, and St. John Fisher University. Hamewith Wealth is an independent registered investment adviser offering discretionary portfolio management and comprehensive financial planning to individuals, high-net-worth clients, and businesses. The firm’s approach combines Modern Portfolio Theory with passive and active strategies, incorporating client preferences such as ESG investments, and provides ongoing monitoring including held-away account oversight.

Wealth management Business ownership considerations Retirement income strategy Cash flow / budgeting Founder/Business Owner
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