Tanner Ray Merritt
Advisor at Keen Capital, Ltd — Jacksonville, FL
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Credentials
CFP®, Series 66
Experience Industry experience
4 years
Location
Jacksonville, FL
Keen Capital, Ltd
Supported
Tanner Merritt is a CFP® with four years of industry experience currently advising at Keen Capital, Ltd. He previously worked at Life Planning Partners, Inc., Magellan Federal, Zeiders' Enterprises LLC, The Vanguard Group, Inc., and Cypress Point Wealth Management. Keen Capital serves individuals, high-net-worth clients, trusts, estates, businesses, retirement plans, and charitable organizations with financial planning, investment management, and integrated wealth management services. The firm’s investment approach is long-term and grounded in Modern Portfolio Theory, utilizing low-cost mutual funds and ETFs alongside individual equities and legacy positions.
Based on Keen Capital, Ltd
Based on Keen Capital, Ltd
Estate Planning fees at fixed rates: Wills-Based Estate Plan $750; Trust-Based Estate Plan $1,000; Fixed fees for financial planning determined in advance and agreed to in writing
$0+: up to 1.25% annually for Investment Advisory Fees $0+: up to 2.00% annually for Wealth Management Services Fees $0+: up to 1.25% annually for Retirement Plan Advisory Services Fees
Financial planning hourly fees range from $120 to $395 per hour
Annual retainer financial planning services fees per Fixed or Hourly Fee schedules
Fee-only: Financial Planning on hourly basis ($120 to $395 per hour) or fixed fee basis (amounts negotiable in advance)
Jacksonville, FL
Jacksonville FL
Advisors at this office
1
Florida
4 years of industry experience
Keen Capital, Ltd.
2026 - Present • 1 year
Jacksonville, FL
Life Planning Partners, Inc.
2024 - 2026 • 2 years
Jacksonville, FL
Magellan Federal
2023 - Present • 3 years
Jacksonville, FL
Zeiders' Enterprises LLC
2022 - 2023 • 1 year
Woodbridge, VA
The Vanguard Group, Inc.
2019 - 2022 • 3 years
Charlotte, NC
Cypress Point Wealth Management
2018 - 2018 • 1 year
Dallas, TX
Texas Tech University
2014 - 2019 • 5 years
Lubbock, TX
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Is active or affiliated with:
Accountant / CPA / tax prep
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Is not active or affiliated with:
Insurance agent
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Broker-dealer / trader
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Bank
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Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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