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Tanner Merritt

Advisor at Keen Capital, Ltd

Updated today

Location

Jacksonville, FL

Credentials

CFP®, Series 66

Industry experience

4 years

About

Tanner Merritt is a CFP® and holds a Series 66 license, currently serving as an advisor at Life Planning Partners, Inc. with three years of industry experience. His prior roles include positions at The Vanguard Group, Inc., Magellan Federal, and Zeiders' Enterprises LLC. Life Planning Partners serves individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations with ongoing financial planning and portfolio management. The firm emphasizes holistic financial life planning and long-term asset allocation using broadly diversified, low-cost mutual funds and ETFs, and operates as a small advisory team focused on personalized client relationships.

Client services

Based on Keen Capital, Ltd

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Keen Capital, Ltd

Divorce financial planning College savings (529s, UTMA, etc.) Options & derivatives strategies

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Fee options

Fixed

Estate planning services through Encore: $750 for Wills-Based Estate Plan, $1,000 for Trust-Based Estate Plan; fixed fees for financial planning determined in advance

Project-based

Hourly fees for financial planning range from $120 to $395 per hour

Subscriptions

Annual retainer program for ongoing financial planning and consulting services, fees charged according to fixed or hourly fee schedules

Other

Fee-only: Financial planning services offered on an hourly basis ($120 to $395 per hour) or fixed fee basis (amounts determined in advance and agreed to in writing; negotiable)

Location

Jacksonville, FL

Most active in

Florida

Work history

Keen Capital, Ltd.

2026 - Present (1 year)

Life Planning Partners, Inc.

2024 - 2026 (2 years)

Magellan Federal

2023 - Present (3 years)

Zeiders' Enterprises LLC

2022 - 2023 (1 year)

The Vanguard Group, Inc.

2019 - 2022 (3 years)

Cypress Point Wealth Management

2018 - 2018 (1 year)

Austin Bridge and Road

2016 - 2016 (1 year)

Texas Tech University

2014 - 2019 (5 years)

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Kevin B

CFP®

Jacksonville, FL

HCP Wealth Planning, LLC

Do you plan to make work optional before age 65? I will use my tools and expertise to educate and empower you to be your own retirement hero, rather than try to convince you that you need to pay me or any other advisor year after year. While I provide investment advice, I do not offer ongoing portfolio management as a service and my only objective is to give you the best advice possible. My planning engagements typically consist of three to four meetings and span one to three months. We will work together to create a detailed plan for early retirement that doesn't ignore what you need to feel fulfilled in the present. You will be given free ongoing access to my planning software upon completion of our engagement and I will teach you how to navigate it. Visit my website today to learn more and don't forget when you are there to sign up to receive my free guide, The Top 10 Critical Mistakes People Make When They Plan To Retire Early.

General retirement planning FIRE (Financial Independence Retire Early)
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Robert L

CFP®, Series 63, Series 65

Atlantic Beach, FL

Financial Prescriptions, LLC

Robert Liggero is a CFP® professional with 21 years of industry experience, currently serving as the sole advisor at Financial Prescriptions, LLC since 2012. Prior to and alongside his financial advisory role, he has worked as a physician assistant in a pediatric ICU at Baptist Medical Center since 1990. Financial Prescriptions serves individual and high-net-worth clients with comprehensive financial planning and consulting, coordinating investment management through third-party institutional managers. The firm employs a structured, multi-phase planning process and combines fundamental and technical analysis with both active and passive investment strategies.

Active portfolio management
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Mario P

CFP®, Series 66

Jacksonville, FL

Toams Financial

Mario Payne is a CFP® professional with 18 years of industry experience, currently serving as the sole advisor at Toams Financial. Prior to founding Toams Financial in 2019, he worked for Raymond James Financial Services from 2013 to 2019. Outside of advisory services, Mr. Payne is an Independent Insurance Agent and holds minority ownership stakes in several technology and real estate platforms, including Let Bob LLC, a software app focused on investment strategies and trading automation. He is also the author of the book *The Relax Estate - The Relax Investor*. Toams Financial provides discretionary investment management and financial planning to individual and high-net-worth clients, using a mix of fundamental, technical, cyclical, behavioral, and charting analysis in a primarily long-term investment approach. The firm integrates AI-driven products such as the Let Bob AI Powered Momentum ETF (LETB) into client portfolios and manages a notably high client load for a single-advisor practice.

ESG / Sustainable investing
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Grysko J

Series 65

Jacksonville Beach, FL

Ascend Wealth Advisors, LLC

James Grysko is a financial advisor at Ascend Wealth Advisors, LLC with one year of industry experience. He holds a Series 65 designation and has prior work history at Swindell Bohn Durden & Phillips PL and PGA TOUR, Inc. Ascend Wealth Advisors provides investment supervisory services primarily to institutional and pooled-plan clients such as pension and profit-sharing plans, trusts, and endowments. The firm follows a value-driven, fundamental investment philosophy and offers client education programs alongside portfolio management.

Active portfolio management Options & derivatives strategies Founder/Business Owner Retired
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Nicholas W

Series 65

Jacksonville, FL

NRW Asset Management, Inc.

Nicholas Whitcraft is the sole advisor at NRW Asset Management, Inc., an independent registered investment adviser based in Jacksonville, FL. He holds a Series 65 designation and has 22 years of industry experience, including 19 years with his current firm. NRW Asset Management provides discretionary portfolio management to individual clients, focusing on diversified accounts primarily using exchange-traded funds and mutual funds, with occasional stocks and bonds. The firm employs strategic asset allocation based on Modern Portfolio Theory and a combination of fundamental, technical, and cyclical analysis to guide investment decisions, maintaining a small client roster for a more individualized advisory relationship.

Wealth management Passive / index investing Active portfolio management
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Michael M

CFP®

Jacksonville, FL

Eleuthera FP, LLC

Michael Macke is a CFP® professional with 22 years of experience in financial advising. He has worked at multiple firms, including Petros Advisory Services, Payne Capital Management, and Woman's Worth, before joining Eleuthera FP, LLC, where he has been since 2021. The firm provides investment management and financial planning services to individual clients, including high-net-worth households, and incorporates a mix of passive and active investment strategies guided by Modern Portfolio Theory. Eleuthera FP, LLC manages accounts on both a discretionary and non-discretionary basis and offers integrated services such as third-party manager selection and tax preparation.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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