Tanner Merritt
Advisor at Keen Capital, Ltd
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Advisor at Keen Capital, Ltd
Data sourced from SEC public records (and other sources when available). Some details may be added by the advisor after claiming their profile. Refreshed daily • Updated today.
Location
Jacksonville, FL
Credentials
CFP®, Series 66
Industry experience
4 years
Tanner Merritt is a CFP® and holds a Series 66 license, currently serving as an advisor at Life Planning Partners, Inc. with three years of industry experience. His prior roles include positions at The Vanguard Group, Inc., Magellan Federal, and Zeiders' Enterprises LLC. Life Planning Partners serves individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations with ongoing financial planning and portfolio management. The firm emphasizes holistic financial life planning and long-term asset allocation using broadly diversified, low-cost mutual funds and ETFs, and operates as a small advisory team focused on personalized client relationships.
Based on Keen Capital, Ltd
Based on Keen Capital, Ltd
Estate planning services through Encore: $750 for Wills-Based Estate Plan, $1,000 for Trust-Based Estate Plan; fixed fees for financial planning determined in advance
Hourly fees for financial planning range from $120 to $395 per hour
Annual retainer program for ongoing financial planning and consulting services, fees charged according to fixed or hourly fee schedules
Fee-only: Financial planning services offered on an hourly basis ($120 to $395 per hour) or fixed fee basis (amounts determined in advance and agreed to in writing; negotiable)
Jacksonville, FL
Florida
Keen Capital, Ltd.
2026 - Present (1 year)
Life Planning Partners, Inc.
2024 - 2026 (2 years)
Magellan Federal
2023 - Present (3 years)
Zeiders' Enterprises LLC
2022 - 2023 (1 year)
The Vanguard Group, Inc.
2019 - 2022 (3 years)
Cypress Point Wealth Management
2018 - 2018 (1 year)
Austin Bridge and Road
2016 - 2016 (1 year)
Texas Tech University
2014 - 2019 (5 years)
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Bank
They're affiliated with a bank that may offer its own financial products and services.
Trust company
They provide trust and estate administration services, typically for separate fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Lawyer
They provide legal services, typically billed separately.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Not sure where to start?
We'll help you think it through — whether you ultimately need an advisor or not.
Warmer helps you compare advisors clearly — so you can choose with confidence.
Compare top advisor firms by metric, firm size, and location.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")