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Theron Marshall Morgan

Advisor at Avidity Capital — Hanford, CA

Updated today

Credentials

Series 66

Experience

8 years

Location

Hanford, CA 93230

Avidity Capital logo

Avidity Capital

Independent

Total advisors

1

Clients per advisor

58 Very High

Avg AUM per client

$224,847 Low

HNW client ratio

5% Low

About

Theron Morgan is a financial advisor at Avidity Capital with eight years of industry experience. He holds the Series 66 designation and has previously worked at LPL Financial and Morgan Wealth Management. He is also planning to establish an LLC to provide consulting services to other investment advisory firms. Avidity Capital is an independent, solo registered investment adviser serving primarily individual clients. The firm manages approximately $13.6 million across 58 accounts, offering discretionary portfolio management, comprehensive financial planning, and a subscription-based planning service called the Avidity Journey. The firm employs a combination of investment strategies and coordinates with outside professionals for complex engagements, providing services such as Family Summits and educational seminars.

Client services

Based on Avidity Capital

Financial planning Portfolio management Educational seminars or workshops

Expertise

Based on Avidity Capital

General retirement planning Debt management Cash flow / budgeting

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Fee options

Fixed

One-Time Financial Plan: $6,000; Ongoing Financial Planning upfront fee: $4,000 plus $1,200 monthly retainer; Ongoing Financial Planning and Family Summits upfront fee: $4,000 plus $2,000 monthly retainer

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $3,000,000: 1.25% $3,000,001+: 1.00%

Subscriptions

Subscription fees for Avidity Journey range from $30 to $300 per month

Location

Hanford, CA

217 N Irwin St

Hanford CA 93230

Advisors at this office

1

Most active in

California

Work history

8 years of industry experience

Avidity Capital Inc.

2021 - Present • 5 years

Dinuba, CA

LPL Financial

2018 - 2021 • 3 years

San Diego, CA

Morgan Wealth Management

2014 - 2018 • 4 years

Dinuba, CA

LPL FINANCIAL

2014 - 2021 • 7 years

Dinuba, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Joshua D

Series 63, Series 65

Lemoore, CA

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Joshua Dalafu is a financial advisor with MissionSquare Retirement holding Series 63 and Series 65 licenses and seven years of industry experience. His prior work includes roles at Mosley Wealth Management, LPL Financial Services, and Trilogy Capital. Outside of finance, he coaches youth basketball, teaching kids ages 5 to 18 basketball skills and rules. MissionSquare Retirement serves state and local government employers, their employees, and certain nonprofit entities by administering deferred compensation and qualified retirement plans. The firm offers plan administration, recordkeeping, education, and Guided Pathways Advisory Services, with investment advice developed by Morningstar Investment Management and delivered through multi-team support.

General retirement planning Retirement income strategy Retirement withdrawal strategies Income planning
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Heather B

Series 63, Series 66

Lemoore, CA

Navy Federal Investment Services, LLC

Heather Bitner is a financial advisor with Navy Federal Investment Services, LLC. She holds Series 63 and Series 66 registrations and has seven years of industry experience. Her career has been entirely within the Navy Federal organization, including Navy Federal Credit Union and its affiliated investment services firms. Navy Federal Investment Services serves members of Navy Federal Credit Union as well as individual, trust, and institutional clients. The firm offers portfolio management, financial planning, retirement-plan fiduciary services, and automated investment options, primarily through managed advisory programs that utilize third-party portfolio managers on the Envestnet platform.

ESG / Sustainable investing Tax-loss harvesting Wealth management Retirement plans for business owners (SEP, solo 401k)
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Rebecca J

Series 66

Hanford, CA

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Rebecca Jones is a Series 66-credentialed financial advisor at First Command Advisory Services with six years of industry experience. She has been with First Command since 2020, following roles at Bath and Body Works and veterinary clinics. First Command Advisory Services, Inc. is an SEC-registered investment adviser serving individuals, corporate, and charitable clients, with a particular focus on active-duty service members and their families. The firm offers financial planning services and various wrap-fee asset management programs that include model portfolios composed of mutual funds, ETFs, and third-party managed accounts.

Passive / index investing Active portfolio management Retirement income strategy Tax-loss harvesting ESG / Sustainable investing Self-Employed Young Professionals
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Jerry H

Series 63, Series 65

Hanford, CA

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Jerry Hallberg is a financial advisor at Citigroup Global Markets with 43 years of industry experience. He holds Series 63 and Series 65 designations and has been with the firm since 2016. Outside of his advisory work, he is a joint owner of a rental property in Tulare, California. Citigroup Global Markets serves individual and institutional clients across various wealth segments, offering investment advisory programs, broker-dealer execution, and custody services. The firm utilizes multi-asset, multi-manager strategies and maintains large institutional scale with unique market roles, including in-house research and derivatives services.

Tax-loss harvesting ESG / Sustainable investing Executive Founder/Business Owner Attorney Consultant Technology Professional
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Pete P

Series 66

Hanford, CA

Merrill

Pete Puga is a financial advisor at Merrill with a Series 66 designation and one year of industry experience. His prior work includes positions at Bank of America, Wells Fargo, and roles in the home loan sector. He also has experience in education through his time at University of Phoenix and San Joaquin College of Law. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Therese T

Series 66

Amona, CA

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Therese Tamagni is a Series 66-licensed financial advisor with 11 years of industry experience, currently with UBS Financial Services since 2014. She is based in Amona, CA. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, delivering advice supported by proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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