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Thomas Holmes Herlong Sr.

Advisor at Eagle Strategies (NY Life) — Johnston, SC

Updated today

Credentials

ChFC®, Series 63, Series 65

Experience

33 years

Location

Johnston, SC 29832

Eagle Strategies (NY Life) logo

Eagle Strategies (NY Life)

Enterprise

Total advisors

2,484

Across 960 offices

Clients per advisor

53 Typical

Avg AUM per client

$235,446 Low

HNW client ratio

20% Typical

About

Thomas Herlong Sr. is a ChFC® with 33 years of experience in the financial services industry. He is affiliated with Eagle Strategies (NY Life) and has held roles at The Herlong Financial Group LLC and Herlong & Doran Financial Group, LLC. Outside of his advisory work, he serves as Chairman of the Finance Committee at Harmony United Methodist Church and holds board positions with the Aiken Symphony Orchestra and the Ridge Healthcare Foundation, among other community roles. Eagle Strategies serves a diverse client base including individual investors and institutional plans, offering financial planning, investment management, and retirement-plan advisory services. The firm emphasizes tailored recommendations and operates primarily on a non-discretionary basis within an integrated New York Life affiliate structure.

Client services

Based on Eagle Strategies (NY Life)

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals Educational seminars or workshops

Expertise

Based on Eagle Strategies (NY Life)

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Retirement income strategy

Occupation focus

Based on Eagle Strategies (NY Life)

Founder/Business Owner Executive

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Fee options

Fixed

One-time seminar fees generally range from $35 to $200 per attendee

Percentage

$0+: 0% to 1.25% (for Co-Advisory Program, fees to Eagle are negotiable and range from 0% to 1.25%) 0+: Up to 0.80% of plan assets or up to $100,000 flat amount (for Eagle Retirement Plan Consulting Program; fees are negotiable and may be tiered) 0+: 0.05% to 0.80% of plan assets or up to $100,000 flat amount (for ERISA Investment Manager Program; fees are negotiable and may be tiered) $0+: 0% to 1% of Accumulation Value (for New York Life Premier Advisory Variable Annuity; advisory fee payable to Eagle)

Project-based

Fee-based hourly advice ranges from $100 to $400 per hour

Subscriptions

Ongoing Subscription Agreement for financial plans with fees agreed for five years, payable annually, monthly or quarterly

Other

Account minimum: $25,000 (for New York Life Premier Advisory Variable Annuity) with no minimums clearly stated for other programs; some third-party managers and co-advisers may have minimums, which can be waived or charged additional fees if below minimums Minimum fee: Financial planning fees generally range from $500 to $45,000 per plan Fee-only: Financial planning fees ranging from $500 to $45,000 and fee-based hourly advice generally $100 to $400 per hour

Location

See office

Johnston, SC

424 Calhoun Street

Johnston SC 29832

Advisors at this office

1

Most active in

North Carolina · South Carolina

Work history

33 years of industry experience

The Herlong Financial Group LLC

2023 - Present • 3 years

Johnston, SC

Herlong & Doran Financial Group, LLC

2014 - 2023 • 9 years

Johnston, SC

Eagle Strategies (NY Life)

2011 - Present • 15 years

Johnston, SC

Nylife Securities Inc.

1993 - Present • 33 years

Charlotte, NC

New York Life Insurance Company

1993 - Present • 33 years

Charlotte, NC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Gregory R

Series 65, Series 63

Ridge Spring, SC

Empower Advisory Group

Gregory Ruoss is a financial advisor with Empower Advisory Group, holding Series 65 and Series 63 licenses and three years of industry experience. Prior to joining Empower, he served in the United States Marine Corps for nine years and worked at Wells Fargo Clearing and Wells Fargo Bank. Outside of his advisory role, he is involved in a part-time equestrian tack care business, Tack Appeal, based in Aiken, SC. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and participants, as well as to select IRA and retail brokerage clients. The firm offers integrated services linked to Empower’s recordkeeping and administrative platforms, focusing on long-term portfolio strategies and annual rebalancing within plan lineups established by sponsors.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Gina R

Series 65, Series 63

Saluda, SC

First Citizens Investor Services, Inc.

Gina Rogers is a financial advisor with First Citizens Investor Services, Inc. She holds Series 65 and Series 63 licenses and has two years of industry experience. Prior to joining First Citizens Investor Services in 2024, she worked at First Citizens Bank and SunTrust Bank, and also has experience with the Saluda County School District One. First Citizens Investor Services, Inc. serves individuals, pension and profit-sharing plans, charitable organizations, and corporate entities, offering advisory and brokerage services through investment adviser representatives and third-party portfolio managers. The firm employs a client-centered process that includes assessments of financial needs, risk tolerance, and time horizon, applying various analyses to allocate assets among equities, fixed income, mutual funds, and ETFs.

Tax-loss harvesting Annuities Income planning Equity compensation tax strategy
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Dana F

CFP®, Series 66

Johnston, SC

Edward Jones

Dana Fletcher is a CFP® professional with eight years of industry experience, currently serving as a financial advisor at Edward Jones since 2018. Prior to joining Edward Jones, Fletcher worked at Rodan+Fields and Benefitfocus. Outside of financial advising, Fletcher co-owns a small horse sanctuary and provides one-to-one and group tutoring for CFP applicants. Edward Jones is a full-service wealth management firm serving individual and institutional clients, with over 23,700 advisors nationwide and approximately $1.01 trillion in assets under management. The firm offers a range of discretionary and non-discretionary investment solutions and operates under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Robert D

Series 63, Series 66

Saluda, SC

LPL Financial

Robert Davis Jr. is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and bringing 36 years of industry experience. He has been with LPL Financial since 2009. Outside of his advisory role, he owns and manages a cattle ranch. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations. The firm offers a range of financial planning and advisory programs, combining discretionary and non-discretionary management with model portfolios and research from multiple sources.

College savings (529s, UTMA, etc.)
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