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Tonilyn J Madrid

Advisor at Edward Jones — La Junta, CO

Updated today

Credentials

Series 63, Series 66

Experience

22 years

Location

La Junta, CO 81050

Edward Jones logo

Edward Jones

Institution

Total advisors

24,161

Across 14,149 offices

Clients per advisor

167 Very High

Avg AUM per client

$246,728 Low

HNW client ratio

9% Low

About

Tonilyn Madrid is a financial advisor at Edward Jones in La Junta, Colorado, with 22 years of industry experience. She has been with Edward Jones since 2003 and holds Series 63 and Series 66 credentials. Outside of her advisory role, she is also an artist who occasionally sells her work. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of investment and advisory solutions, supported by a large nationwide network of financial advisors and branch offices.

Client services

Based on Edward Jones

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Edward Jones

Wealth management Tax-loss harvesting Multi-generational wealth transfer

Occupation focus

Based on Edward Jones

Retired Founder/Business Owner Executive

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Fee options

Percentage

$0+: Up to 1.35% annually Program Fee $0+: Up to 0.05% annually Platform Fee $0+: 0.00% to 0.45% annually SMA Manager Fees (if applicable)

Other

Account minimum: $5,000 Fee-only: Annual Program Fee up to 1.35%, Platform Fee up to 0.05%, plus SMA Manager Fees (0.00% to 0.45%); fees are asset-based and paid monthly in arrears.

Location

See office

La Junta, CO

21 W 2nd Street

La Junta CO 81050

Advisors at this office

1

Most active in

Colorado · Texas

Work history

22 years of industry experience

Edward Jones

2003 - Present • 23 years

St. Louis, MO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Rockie S

Rocky Ford, CO

Cetera

Rockie Sanders is a financial advisor with Cetera and holds 33 years of industry experience. He previously worked with Avantax Advisory Services and Avantax Investment Services, Inc. for over three decades and has managed his own accounting and financial services firm since 2008. Sanders serves as treasurer and director for local nonprofit organizations, including the Arkansas Valley Balloon Festival and the Arkansas Valley Community Concert Association, and is involved in a men's chorus as treasurer and bookkeeper. Cetera Investment Advisers LLC is an SEC-registered firm that supports a nationwide network of independent advisors, serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with diverse portfolio management options and access to third-party managers, overseeing over $256 billion in assets through more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Alex M

Series 66, Series 63

La Junta, CO

LPL Financial

Alex Macneal Balcer is a financial advisor at LPL Financial with Series 66 and Series 63 credentials and one year of industry experience. Prior to joining LPL Financial in 2025, he worked at Charles Schwab for one year and has additional work experience outside finance, including several years in the food and entertainment industry. LPL Financial is a national broker-dealer and SEC-registered investment adviser offering advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm provides financial planning, model portfolios, third-party asset management, and institutional platforms, supporting a wide range of investment strategies implemented through a large network of advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Christopher D

Series 66

La Junta, CO

LPL Financial

Christopher Darnell is a financial advisor with LPL Financial, holding a Series 66 designation and 18 years of industry experience. His prior roles include positions at Waddell & Reed, Inc and Edward Jones. He is also involved with SJC Getaway LLC, a business outside of his advisory work. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plans, banks, and institutions. The firm offers a range of financial planning and investment solutions, utilizing both proprietary and third-party strategies across discretionary and non-discretionary accounts.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Joseph A

Series 66

La Junta, CO

Raymond James Financial

Joseph Ayala is a Series 66-licensed financial advisor with eight years of industry experience. He has worked at Edward Jones and has been with Raymond James Financial Services Advisors, Inc. since 2026. In addition to his advisory role, he is president of Ayala Wealth Management and holds a political office with the City of La Junta. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individuals, institutions, and charitable organizations. The firm offers tailored, non-discretionary services using analytical tools and supports municipal and public-finance work through its unique affiliations.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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