user avatar

Tracey Collins Higginbotham

Advisor at Latitude Advisors, LLC — Cocoa, FL

Updated today

Credentials

Series 63

Experience

31 years

Location

Cocoa, FL 32926

Latitude Advisors, LLC logo

Latitude Advisors, LLC

Multi-team

Total advisors

65

Across 50 offices

Clients per advisor

23 Very Low

Avg AUM per client

$324,426 Low

HNW client ratio

8% Low

About

Tracey Higginbotham is a financial advisor with Latitude Advisors, LLC, holding a Series 63 designation and bringing 31 years of industry experience. She has worked at Latitude Advisors since 2009 and also has a longstanding role as president of Higginbotham Companies, Inc., a tax and accounting practice. Outside of her advisory work, she is involved in managing various family business activities including financial services, insurance, and tax preparation. Latitude Advisors serves individuals, high-net-worth clients, and institutional clients by providing financial planning, discretionary portfolio management, and pension consulting. The firm combines client goals with a range of in-house and third-party model strategies, emphasizing tactical and quantitative approaches, and generally manages client accounts on a discretionary basis.

Client services

Based on Latitude Advisors, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Latitude Advisors, LLC

Debt management Cash flow / budgeting Retirement income strategy Business ownership considerations

Occupation focus

Based on Latitude Advisors, LLC

Founder/Business Owner Retired Executive

Demographic focus

Based on Latitude Advisors, LLC

Approaching retirement Mid-Career Professionals

Not sure if this advisor is right for you?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees up to $10,000 for broad based financial planning services, possibly higher with notification

Percentage

$0 - $1,000,000: Up to 2.00% $1,000,001 - $5,000,000: Up to 1.50% $5,000,001+: Up to 1.00% $0 - $1,000,000: Up to 1.5% $1,000,001 - $5,000,000: Up to 1.25% $5,000,001+: Up to 1.00%

Commissions

Certain associated persons earn commissions as registered representatives and insurance agents; commissions are separate from advisory fees

Project-based

Up to $250/hour for specific financial planning services

Subscriptions

Negotiable retainer fees for ongoing financial planning and consulting services

Other

Fee-only: Fixed fees up to $10,000 for broad based financial planning services; hourly fees up to $250/hour for specific services; negotiable retainer fees for ongoing consulting

Location

See office

Cocoa, FL

3790 N. Us 1

Cocoa FL 32926

Advisors at this office

1

Most active in

Florida

Work history

31 years of industry experience

Latitude Advisors, LLC

2009 - Present • 17 years

Vero Beach, FL

GWN Securities Inc.

2009 - Present • 17 years

Palm Beach Gardens, FL

Higginbotham Companies, Inc.

1996 - Present • 30 years

Cocoa, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Eva V

Series 63, Series 65, Series 24, RICP®

Merritt Island, FL

Stirlingshire Investments

Eva Valentine is a financial advisor at Stirlingshire Investments with 31 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at firms including The Prudential Insurance Company of America, Ameriprise Financial Services Inc, and JP Turner & Co Capital Management LLC. Stirlingshire RIA LLC provides discretionary portfolio management to individuals, trusts, and other entities, serving both non‑HNW and high‑net‑worth clients. The firm employs a range of investment approaches, including quantitative, fundamental, and technical analysis, and offers access to diverse investment types through model strategies available on the Advyzon marketplace.

General retirement planning Social Security optimization Medicare planning Roth conversion strategy Cross-border / expatriate tax planning Executive Engineering Professional Educators, Teachers, and Academics Founder/Business Owner Approaching retirement Established Professionals Retired
user avatar

Joshua H

Series 63, Series 66

Cape Canaveral, FL

Haron Capital Management, LLC

Joshua Haron is a financial advisor at Haron Capital Management, LLC, an independent firm he has led since 2018. He holds Series 63 and Series 66 licenses and has 22 years of industry experience, including six years at Bank of America and Merrill. Haron Capital Management provides discretionary portfolio management and retirement-plan rollover advice to high-net-worth, accredited investors. The firm employs a value-oriented, dividend-growth strategy with a concentrated portfolio approach and incorporates fundamental, behavioral, and technical analyses, alongside specialized offerings such as exposure to crypto assets and performance-based fee arrangements.

Active portfolio management Concentrated stock management
user avatar

Scott J

Series 63, Series 65

Cocoa, FL

Jackson Private Wealth Management, Inc.

Scott Jackson is the sole advisor at Jackson Private Wealth Management, Inc. in Cocoa, Florida, holding Series 63 and Series 65 licenses with 23 years of industry experience. He has worked at Edward Jones since 2009 and established his own firm in 2012. Jackson is also a licensed insurance agent, though he has not actively written insurance applications. Jackson Private Wealth Management serves individual clients, including high-net-worth households, as well as businesses, charities, and pension clients. The firm offers discretionary portfolio management and financial planning, constructing portfolios tailored to clients’ circumstances and referring to other managers for alternative investments outside its core expertise.

Wealth management General tax planning Passive / index investing
user avatar

Luke M

CFP®, Series 66

Rockledge, FL

McCarty Wealth

Luke McCarty is a CFP® and Series 66-registered financial advisor with 12 years of industry experience. He founded McCarty Wealth in 2024 after previously working at McPherson Financial Group, World Equity Group, Prostatis Fin, Umb, and Financial Solutions of Raymond James. He is also the owner and a licensed insurance agent with McCarty Wealth Insurance Services LLC. McCarty Wealth provides portfolio management and financial planning services to individual and high-net-worth clients, combining a variety of investment types and strategies including options and alternative investments. The firm integrates insurance product offerings through its affiliated insurance services entity.

Options & derivatives strategies Real estate investing Annuities
user avatar

Adam R

CFP®

Rockledge, FL

Rall Capital Management, Inc.

Adam Rall is a CFP® professional with four years of industry experience, currently serving as an advisor at Rall Capital Management, Inc. in Rockledge, FL. He has been with the firm since 2013. Rall Capital Management provides wealth management and comprehensive financial planning services to individual clients, including high-net-worth households. The firm employs an investment approach based on Modern Portfolio Theory, focusing on diversified, tax-conscious portfolios managed primarily on a long-term, discretionary basis.

General retirement planning Cash flow / budgeting General estate planning guidance College savings (529s, UTMA, etc.) Tax-loss harvesting
user avatar

Anthony F

CFP®, Series 63, Series 65

Rockledge, FL

Advanced Tax & Investments, Inc.

Anthony Frezza is a CFP® professional with 26 years of industry experience, currently serving at Advanced Tax & Investments, Inc. since 2003. He is also the founder and principal of Asset Architects, a wealth advisory firm in Orlando, FL, where he oversees tax, insurance, financial planning, and asset management services. Advanced Tax & Investments, Inc. offers personalized financial planning and discretionary investment management to individuals, high-net-worth clients, and business entities. The firm integrates tax preparation and payroll services with its advisory offerings and uses a combination of technical, quantitative, and fundamental analysis to manage client portfolios.

General tax planning Retirement plans for business owners (SEP, solo 401k) Wealth management Active portfolio management Founder/Business Owner Retired
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")