Valerie Jo Collier

Professionally, I earned my undergraduate degree from North Carolina State University and an MBA from Wake Forest University. I also hold the Certified Financial Planner™ (CFP®), Accredited Investment Fiduciary® (AIF®), and Chartered Special Needs Consultant® (ChSNC®) designations. My educational and professional experiences have taught me that successful financial planning requires more than technical expertise. It requires listening, understanding what matters most to the client, and helping clients make thoughtful decisions through every stage of life. Outside of my professional practice, I remain actively involved in the community through volunteer leadership, youth baseball, and service through local civic and church organizations. Whether coaching youth on the field, serving in the community, or advising clients, I believe the most rewarding work comes from helping others develop confidence, navigate challenges, and achieve meaningful goals.

Will Armfield is a financial advisor with Independent Advisor Alliance, LLC, holding a Series 66 designation and 18 years of industry experience. Prior to joining Independent Advisor Alliance in 2020, he worked at Edward Jones from 2008 to 2014 and at Commonwealth Financial Network from 2014 to 2020. He serves on the boards of two nonprofit organizations in High Point, NC: Family Service of High Point Foundation and High Point ABC Board. Independent Advisor Alliance is an SEC-registered enterprise RIA serving individuals, small businesses, retirement plans, pooled vehicles, charities, and estates. The firm provides a range of services including asset management, financial planning, wealth coaching, and retirement plan consulting, utilizing model portfolios, sub-advisors, and technology platforms through a network of 219 advisory representatives.

Charles Kern III is the sole advisor at Pilot Investment Services, LLC in Greensboro, NC, holding Series 63 and Series 65 credentials with 32 years of industry experience. Since 2015, he has operated his independent advisory firm and also works as an auditor for the Department of the Treasury in Charlotte. Pilot Investment Services, LLC provides discretionary portfolio management and limited financial planning primarily to individual and high-net-worth clients, as well as trusts and estates. The firm manages approximately $1.5 million on a discretionary basis and employs a blend of fundamental, technical, and cyclical analysis to construct portfolios using ETFs, individual equities, bonds, and selective options and margin.

We’re built for families! We focus on bridging generations to connect families and their finances. As Baby Boomers, you created more wealth than any generation before you. Now in your retirement years, the economic expansion that aided your careers doesn’t feel as robust. You worry about your savings lasting a lengthy life expectancy. You also worry that your children and grandchildren will be the first generation to not have it better than the generation before them. Our goal is to solve both problems. Our structure allows us to provide the same great advice whether you have a lifetime of savings or you are just starting out. That means we can work with multiple generations, and where appropriate, find opportunities to coordinate across generations while maintaining privacy and independence. I am a millennial myself with over a decade of experience helping retirees with personal finances. That combination of youth and experience gives me an advantage over many of the advisors out there. My youth, to retirees, means I am likely to be around for the entirety of your retirement. All those plans you made with your advisor, will be executed by the advisor that helped you plan them. If that includes an inheritance, good news because I want to work with your heirs too! To a younger generation, you get an advisor you can relate to who doesn’t treat your problems as less significant because you don’t have the same level of assets. Just because I’m young, doesn’t mean I’m green! I was previously the Practicing Partner of a wealth management firm focused solely on retirees. As the lead portfolio manager, I oversaw almost $500 million in client portfolios. That experience means I’ve guided and advised clients through every stage of a successful retirement. It also means I know what a successful retirement looks like. As I’ve always said, best laid plans begin with the end in mind, so my experience serves just as well early in your journey to financial independence. I started my own firm because I saw an increasing need to reconnect families and their finances. Grandparents are providing child care, children are providing elderly care, and everyone is chipping in to pay for education. As much as ever families need each other, and our program is specifically designed to be prepared when they do.

Mike took a different path, and every stop along the way shaped how Legs Financial works today. Mike started as a high school physics teacher, where he learned to take genuinely complex ideas and make them clear and actionable for people who had never encountered them before. That skill never left. Years at Vanguard grounded his investment philosophy in evidence, low cost, and long-term discipline. Working with advisors across a multi-state territory at LPL gave him a front-row view of the wide range of practices and offerings in the industry, what worked, what didn’t, and what was missing. Time at a tech startup sharpened his eye for the tools that actually help clients. And a stint at a trust company gave him firsthand experience in trust administration, the kind of operational depth that most advisors simply don’t have. The pattern across all of it: every role added a layer. And when it came time to build his own firm, he couldn’t reconcile the standard model. Charging someone twice as much simply because their portfolio had grown, even when the work hadn’t changed, felt fundamentally misaligned. So he changed the model. Legs Financial operates on a transparent flat fee, quoted upfront based on the complexity of your situation, not the size of your portfolio. Mike earned his ChSNC® (Chartered Special Needs Consultant) designation specifically to offer deeper expertise and better support to families navigating Special Needs Trusts, Achieving a Better Life Experience (ABLE) accounts, and the long-term coordination required to plan for two lifetimes. For him, it isn’t just a credential, it’s a commitment to carrying the heavy pack for families protecting a loved one’s quality of life. Mike and his family moved to North Carolina in 2003, settling in the Lake Norman area before relocating to Greensboro in December 2021. Outside the office, he volunteers as lead for Abilities Tennis in Greensboro, serves on the board of the Guilford Regional Tennis Association (GRETA), leads new Blind and Low-Vision tennis clinics, sits on the Mayor’s Committee for Persons with Disabilities, serves as Operations Lead for the Winston-Salem Open professional tennis tournament, and offers educational seminars to organizations across the area.

Travis Ray is a CFP® professional at BY Design Financial Planning in Greensboro, NC, with four years of industry experience. Prior to founding this independent firm, he worked at Envestnet for ten years. Outside of financial advising, he operates a software consulting business focused on guiding companies in technology solutions and tax preparation. BY Design Financial Planning is a fee-only advisory firm serving individual and high-net-worth clients with investment management and financial planning. The firm employs a strategic asset allocation approach using mutual funds, ETFs, and offers socially responsible portfolios, with distinctive services including third-party platform access for held-away accounts and a structured options strategy.