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Vanessa Susan Cannon

Advisor at Equitable Advisors — Roanoke, VA Electric Rd

Updated today

Credentials

Series 63, Series 65

Experience

< 1 year

Location

Roanoke, VA 24018

Equitable Advisors logo

Equitable Advisors

Institution

Total advisors

4,687

Across 972 offices

Clients per advisor

16 Very Low

Avg AUM per client

$609,299 High

HNW client ratio

47% Very High

About

Vanessa Cannon is a financial advisor at Equitable Advisors with Series 63 and Series 65 licenses. She has experience working at several firms including MML Investors Services, MassMutual Life Insurance, and Genworth over the past several years. Equitable Advisors serves a broad client base including individuals, pension plans, corporations, and charitable organizations, providing financial planning, retirement consulting, and asset management programs through a network of Investment Adviser Representatives. The firm relies on third-party program sponsors and does not offer its own wrap fee program, focusing on a range of investment vehicles and ERISA fiduciary services for qualified plans.

Client services

Based on Equitable Advisors

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Equitable Advisors

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance

Occupation focus

Based on Equitable Advisors

Founder/Business Owner Retired Executive

Demographic focus

Based on Equitable Advisors

Approaching retirement Sandwich Generation

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Fee options

Fixed

Financial planning fixed fees range from $250 to $25,000.

Percentage

$0+: 0% for financial planning fees (not AUM based) $0+: 0.20% to 2.50% annually for asset management advisory services, depending on the LPL or TAMP program and asset levels as summarized in detailed tier chart $0+: 0.30% to 2.50% maximum annual advisory fees across various LPL programs and TAMPs, negotiable

Commissions

Brokerage and insurance commissions are received when clients purchase such products separately from advisory services.

Project-based

Financial planning hourly fees generally range from $100 to $400 per hour.

Other

Minimum fee: Financial planning fixed fees range from $250 to $25,000 for new clients; follow-on reviews range from $250 to $12,500. Hourly rates range from $100 to $400 per hour. Fee-only: Financial planning fixed fees $250 to $25,000, hourly fees $100 to $400 per hour.

Location

See office

Roanoke, VA Electric Rd

2408 Electric Rd, 2nd Floor

Roanoke VA 24018

Advisors at this office

21

Most active in

Virginia

Work history

< 1 year of industry experience

Equitable Advisors LLC

2026 - Present • 1 year

New York, NY

MML Investors Services, LLC

2025 - 2026 • 1 year

Williamsburg, VA

MassMutual Life Insurance Co

2024 - 2026 • 2 years

Williamsburg, VA

Unemployed

2024 - 2024 • 1 year

Lynchburg, VA

Cascio & Sons Construction

2024 - 2024 • 1 year

Madison Heights, VA

MML Investors Services, LLC (Financial Designs)

2023 - 2024 • 1 year

Forest, VA

CVFP/Privia

2022 - 2023 • 1 year

Lynchburg, VA

LTCR

2021 - 2022 • 1 year

Harper Woods, MI

Genworth

2017 - 2021 • 4 years

Lynchburg, VA

Genworth

2013 - 2017 • 4 years

Lynchburg, VA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Todd D

CFP®, EA

Roanoke, VA

Greenbrier Financial

The goal of my firm is to provide practical solutions to questions about, and assist with, investments, financial planning and taxation. I have 15 years experience as a financial planner and 28 years as a tax practitioner.

Business ownership considerations Retirement income strategy Founder/Business Owner Doctor or Medical Professional Gen X (Born 1965-1980)
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Michael S

Series 63, Series 65

Roanoke, VA

360 Wealth Consultants, LLC

Michael Shelton is a financial advisor at 360 Wealth Consultants, LLC in Roanoke, VA, holding Series 63 and Series 65 licenses with 12 years of industry experience. Prior to joining 360 Wealth Consultants in 2020, he worked at several firms including Level Four Advisory Services, LPL Financial, and VOYA Financial Advisors. Shelton is also a certified public accountant and owner of 360 Tax Solutions, LLC, a tax preparation and accounting business. 360 Wealth Consultants serves individuals, high-net-worth clients, business owners, and retirement plans, focusing on business owners and Baby Boomers. The firm uses proprietary model portfolios combined with fundamental analysis and offers financial planning, discretionary portfolio management, and the recommendation and monitoring of third-party advisers as part of its client services.

Business exit / sale strategy Tax strategies for small businesses General tax planning Wealth management Founder/Business Owner Baby Boomers (Born 1946-1964)
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Daniel C

CFP®, Series 65

Vinton, VA

Upward Financial Planning

Daniel Colston is a CFP® with eight years of industry experience and is the sole advisor at Upward Financial Planning in Vinton, VA. He previously worked at American Financial Planning, Inc. and currently operates Daniel's Painting, LLC, which accounts for about 10% of his time. Upward Financial Planning serves individual clients, including those with substantial assets, offering discretionary investment management, comprehensive financial planning, tax preparation, and limited insurance brokerage services. The firm combines passive and active investment strategies and emphasizes business-owner and exit-planning.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning Founder/Business Owner Established Professionals
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Walter D

Series 65

Roanoke, VA

Augusta Capital LLC

Walter Dixon III is a financial advisor with Augusta Capital LLC in Roanoke, VA, holding a Series 65 credential and 25 years of industry experience. He worked for Dixon, Hubard, Feinour & Brown, Inc. for 20 years before joining Augusta Capital in 2021. Augusta Capital provides discretionary investment management and advisory services primarily to individuals, high net worth clients, trusts, and estates. The firm builds customized portfolios using ETFs, mutual funds, stocks, and bonds, combining fundamental and technical analysis with a predominantly long-term investment approach.

Active portfolio management
user avatar

Kristopher M

Series 63, Series 65

Roanoke, VA

Kommon Wealth, LLC

Kristopher Montgomery is a financial advisor at Kommon Wealth, LLC in Roanoke, VA. He holds Series 63 and Series 65 licenses and has experience as an independent contractor in insurance sales and commercial vehicle transport. His insurance work includes life, long-term care, medical supplement, and disability insurance products. Kommon Wealth, LLC is an independent advisory firm serving individuals, families, and small businesses with financial planning and investment management. The firm employs a tailored investment approach emphasizing asset allocation, diversification, and ongoing portfolio monitoring, and utilizes third-party model portfolios alongside AI tools for administrative support.

Retirement income strategy Wealth management Annuities Founder/Business Owner
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Andrew S

Series 65

Roanoke, VA

BanksChannel Advisors, LLC

Andrew Sherman is a financial advisor with BanksChannel Advisors, LLC, an independent firm based in Roanoke, VA. He holds a Series 65 designation and has 13 years of industry experience. Sherman has been with BanksChannel Advisors since 2012 and has been active in the financial field since 2001. BanksChannel Advisors provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and charitable organizations. The firm uses model portfolios primarily composed of low-cost index funds and ETFs, tailored to clients’ risk tolerance, goals, and time horizons, with an emphasis on diversification, reducing drawdowns, and tax efficiency. It is notable for serving charitable organizations and offering consulting services to plan sponsors and unaffiliated registered advisers.

Passive / index investing Real estate investing
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