Viktoriya V Frye

Advisor at Merrill — Daytona Beach, FL Concierge Blvd

Updated today

Credentials

Series 63, Series 66

Experience

6 years

Location

Daytona Beach, FL 32117

Merrill logo

Merrill

Institution

Total advisors

25,560

Across 3,137 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

Viktoriya Frye is a Financial Advisor at Merrill Lynch Wealth Management, where she began her career in the financial services industry in 2005 and joined Bank of America in 2014. She works with ultra-high-net-worth individuals, multigenerational families, business owners, and executives, providing strategic guidance across investment management, wealth preservation, lending and liquidity solutions, business planning, and multigenerational wealth transfer.

Viktoriya holds a Bachelor's Degree from The National Transport University and holds professional designations including Accredited Asset Management Specialist (AAMS), Chartered Retirement Planning Counselor (CRPC), Personal Investment Advisor (PIA), and Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). She leverages the full suite of Merrill Lynch and Bank of America resources to deliver customized financial strategies that align with her clients' goals, values, and long-term visions.

Her approach is relationship-driven, emphasizing discretion, responsiveness, and service to help clients preserve, grow, and transfer wealth confidently across generations. In addition to her professional work, Viktoriya is involved in community organizations such as AHI-AOV Martial Arts Institute, Atlantic Center for the Arts, CUDAS Swim, EAC, and First Baptist Church.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management Concentrated stock management Business ownership considerations Business succession planning Multi-generational wealth transfer

Occupation focus

Executive

Demographic focus

Women Professionals Established Professionals Mid-Career Professionals Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Daytona Beach, FL Concierge Blvd

1616 Concierge Blvd

Daytona Beach FL 32117

Advisors at this office

16

Most active in

Florida · Texas

Work history

6 years of industry experience

Merrill

2020 - Present • 6 years

Sanford, FL

Bank of America, N.A.

2014 - Present • 12 years

Sanford, FL

H&r Block

2001 - 2017 • 16 years

Edgewater, FL

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Michael K

CFP®, Series 65

Daytona Beach, FL

Firstrust

Michael Koenig is a CFP® and holds a Series 65 license with 27 years of industry experience. He has been with Firstrust since 1999. Firstrust serves individuals, families, businesses, and related entities by providing comprehensive financial planning, trust and estate services, and investment management. The firm employs a value-oriented, long-term investment approach guided by an Investment Committee and integrates tax-aware and situational planning into client solutions.

Wealth management General estate planning guidance General tax planning Founder/Business Owner
user avatar

Seth H

CFP®, Series 63, Series 66, Series 65

Ormond Beach, FL

Seth Heine LLC

Seth Heine is the sole advisor at Seth Heine LLC, an independent firm based in Ormond Beach, FL. He holds a CFP® designation along with Series 63, 65, and 66 licenses and has 11 years of industry experience. His work history includes roles at Equitable Advisors, Lowe's Home Improvement, and Floor & Decor. Seth Heine LLC provides financial planning and integrated investment advisory services to individuals and legal entities, including corporations, trusts, and estates, with a focus on retirement planning and wealth transfer. The firm manages accounts primarily on a non-discretionary basis using a research-driven investment process that incorporates fundamental, quantitative, and technical analysis, as well as tools like Monte Carlo simulations, ESG factors, and artificial intelligence.

Wealth management Passive / index investing Tax-loss harvesting ESG / Sustainable investing
user avatar

Mary M

Series 65

Port Orange, FL

Bert Reames Investment Advisors, Inc.

Mary Mcguire is a financial advisor with Bert Reames Investment Advisors, Inc. in Port Orange, FL. She holds a Series 65 designation and has nine years of industry experience. Bert Reames Investment Advisors, Inc. specializes in employer-sponsored defined contribution plans, working exclusively with plan sponsors and their employees to design and support retirement programs. The firm uses a Modern Portfolio Theory framework to construct plan lineups and focuses on participant education and ongoing plan support rather than individualized investment management.

General retirement planning Retired
user avatar

Richard P

CFP®, Series 63

Ormond Beach, FL

Broadstreet Financial Advisers LLC

Richard Pankratz is a CFP® with 22 years of industry experience and has been the sole advisor at Broadstreet Financial Advisers LLC since 2005. He holds a Series 63 license and is based in Ormond Beach, Florida. Outside of his advisory role, he serves as the managing member of a family real estate holding company. Broadstreet Financial Advisers provides discretionary portfolio management and financial consulting primarily to individual and high-net-worth clients. The firm manages approximately $97.5 million using a combination of fundamental, quantitative, technical, and cyclical analysis across equities, ETFs, fixed income, and mutual funds.

Wealth management Business succession planning Cash flow / budgeting
user avatar

Shivam K

Series 65

Ormond Beach, FL

Knight Vision Capital LLC

Shivam Kashan is a financial advisor at Knight Vision Capital LLC with a Series 65 credential and one year of industry experience. Prior to founding Knight Vision Capital, he held positions at Mondo LLC and AdventHealth. Outside of his advisory role, he is employed full time at an unaffiliated family office and operates a personal Substack newsletter on investing. Knight Vision Capital LLC is a state-registered investment adviser that provides discretionary portfolio management and continuous investment advice tailored to individuals and high-net-worth clients. The firm’s investment approach combines fundamental, quantitative, cyclical, technical, and charting analysis, focusing on owning high-quality businesses at attractive valuations for the long term.

Active portfolio management
user avatar

Paul W

CFA®

Ponce Inlet, FL

Beofor Capital LLC

Paul Wojcik is a CFA® charterholder with over three years of industry experience. He currently serves as the sole advisor at Beofor Capital LLC, where he has worked since 2019. His prior experience includes a long tenure at T. Rowe Price Associates, Inc. from 1996 to 2019, and a role at Impact Investment Exchange PTE, LTD in 2023. Beofor Capital provides discretionary and non-discretionary investment management and standalone financial planning to individual and high-net-worth clients. The firm employs a long-term investment approach with diversified portfolios across public and private markets, incorporating derivatives and leverage when appropriate, and offers tailored advice including retirement rollovers and private investment opportunities.

Private / alternative investments Options & derivatives strategies Real estate investing
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