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William Vaughn Groves

Advisor at Cetera — Ashland, OR

Updated today

Credentials

Series 66

Experience

27 years

Location

Ashland, OR 97520

Cetera logo

Cetera

Institution

Total advisors

10,171

Across 5,094 offices

Clients per advisor

79 Low

Avg AUM per client

$306,089 Low

HNW client ratio

10% Low

About

William Groves is a financial advisor with Cetera, holding a Series 66 designation and having 27 years of industry experience. His work history includes roles at Avantax Advisory Services, Private Wealth Services LLC, Fortress-Financial, and other firms dating back to 2002. He currently provides financial planning and advisory services through multiple affiliated entities. Cetera Investment Advisers LLC distributes services via a large nationwide network of independent advisors and serves a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and retirement services, operating a multi-manager platform with discretionary and non-discretionary program options.

Client services

Based on Cetera

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Based on Cetera

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

Occupation focus

Based on Cetera

Founder/Business Owner Executive

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Fee options

Fixed

Flat fees may be charged for financial planning and consulting services as negotiated with advisor.

Percentage

$0 - $250,000: up to 2.90% $250,001 - $500,000: up to 2.90% $500,001 - $1,000,000: up to 2.70% $1,000,001 - $2,000,000: up to 2.00% $2,000,001+: up to 1.50%

Commissions

Advisors may be registered representatives and licensed insurance agents earning commissions on securities and insurance products.

Project-based

Consulting and financial planning services may be charged on an hourly rate basis, ranges not specifically stated.

Other

Account minimum: $5,000 Fee-only: Flat fees for financial planning and consulting services; hourly fees for financial planning and consulting according to client agreement; fees negotiated with advisor.

Location

See office

Ashland, OR

295 E. Main St. Ste 10

Ashland OR 97520

Advisors at this office

2

Most active in

Oregon · Texas

Work history

27 years of industry experience

Cetera Wealth Services, LLC

2025 - Present • 1 year

El Segundo, CA

Cetera

2025 - Present • 1 year

Schaumburg, IL

Fortress-Financial

2025 - Present • 1 year

Ashland, OR

Avantax Insurance Agency and/or Avantax Insurance Services

2024 - 2025 • 1 year

Beaverton, OR

Avantax Advisory Services

2019 - 2025 • 6 years

Beaverton, OR

Avantax Investment Services, Inc.

2019 - 2025 • 6 years

Beaverton, OR

Private Wealth Services, Llc (Formally Rhb Wealth Advisors, Llc)

2007 - Present • 19 years

Beaverton, OR

Avantax Insurance Services, Inc.

2004 - 2025 • 21 years

Beaverton, OR

1 St Global Advisors, Inc

2003 - 2019 • 16 years

Lake Oswego, OR

1 St Global Corp.

2003 - 2019 • 16 years

Lake Oswego, OR

Corben Financial Services, LLC

2002 - Present • 24 years

Lake Oswego, OR

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Tanner W

CFP®

Jacksonville, OR

Practice First Investment Advisors LLC

Tanner Woolley is a CFP® professional with experience spanning several firms including PricewaterhouseCoopers and Hall CPA PLLC. He currently serves at Practice First Investment Advisors LLC, where he has worked since 2026. His background includes roles in both financial planning and accounting. Practice First Investment Advisors LLC provides portfolio management and financial planning services to individuals and high-net-worth clients, employing fundamental analysis and modern portfolio theory within a long-term investment approach tailored to client-specific factors such as risk tolerance and tax considerations.

Wealth management
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Michael H

Series 66

Ashland, OR

True Purpose Advisors, LLC

Michael Hansen is the sole advisor at True Purpose Advisors, LLC in Ashland, Oregon, with 13 years of industry experience. He holds a Series 66 designation and previously worked at Retirement Asset Managers, Inc. from 2017 to 2018. In addition to his advisory role, Hansen operates a business consulting firm, ProfitMax Professionals, LLC, where he serves as Managing Member. True Purpose Advisors serves individuals, high-net-worth clients, business owners, and various business entities by offering cashflow management coaching, insurance and protection analysis, and asset allocation advice. The firm utilizes a client questionnaire to assign accounts to model portfolios managed through a co-advisory relationship with Matson Money, which handles trading and portfolio management.

Cash flow / budgeting Life insurance needs analysis Disability insurance Founder/Business Owner
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Richard S

Ashland, OR

Schultz and Associates Inc.

Richard Schultz is the sole advisor at Schultz and Associates Inc. in Ashland, OR, with 22 years of industry experience. He has been with Schultz and Associates since 1981. Outside of his advisory work, he owns and operates Kitchen Creek Vineyards. Schultz and Associates provides discretionary portfolio management primarily for individual clients and a small number of pension or profit-sharing plans, focusing on liquid asset management. The firm employs a research-based, top-down approach emphasizing exchange-traded funds, closed-end funds, and short-term Treasury instruments, while maintaining detailed operational controls and customized account management.

Wealth management
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Cassandra D

CFP®

Ashland, OR

Nagel & Padilla, LLC

Cassandra Dexter is a CFP® professional with 12 years at Nagel & Padilla, LLC and five years of industry experience. She has worked exclusively with the firm since 2014 in Ashland, OR. Nagel & Padilla, LLC provides accounting, tax, payroll, bookkeeping, and business consulting services alongside financial planning and investment advisory for individuals, trusts, estates, charitable organizations, and small businesses. The firm emphasizes written financial plans and client communication while not acting as custodian of assets or engaging in discretionary trading.

General tax planning General retirement planning Cash flow / budgeting
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Keegan D

CFP®, Series 65

Medford, OR

Fidelis IM

Keegan Denn is a CFP® and holds a Series 65 license with 15 years of industry experience. He has been with Fidelis IM, LLC since 2012. The firm provides discretionary investment management, financial planning, and retirement plan services to individuals, trusts, estates, endowments, institutions, and plan sponsors. Fidelis IM employs a passive, strategic asset allocation approach using low-cost ETFs and index mutual funds to build globally diversified portfolios and manages over $240 million in discretionary assets across more than 200 client relationships.

General retirement planning Passive / index investing Retirement plans for business owners (SEP, solo 401k)
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Chad S

CFP®, Series 63, Series 66

Ashland, OR

Retirement Planning Specialists, Inc.

Chad Smith is a CFP® professional with 29 years of experience in financial advising. He is currently with Retirement Planning Specialists, Inc. and previously worked at Sagepoint Financial, Inc. Smith assists with training support staff within the Academy of Preferred Financial Advisors, a coaching program for financial planners and their teams. Retirement Planning Specialists provides investment advisory services to individuals, retirement plans, estates, trusts, and business entities, managing approximately $323.6 million in discretionary assets for about 525 clients. The firm employs a long-term, buy-and-hold investment approach with diversified portfolios and conducts regular account reviews, serving a notably high client-to-advisor ratio.

General retirement planning Income planning
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