William Holland

Advisor at Merrill — Portsmouth, NH Market St

Updated today

Credentials

Series 66

Experience

7 years

Location

Portsmouth, NH 03801

Merrill logo

Merrill

Institution

Total advisors

25,478

Across 3,094 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

William Holland is a Financial Advisor currently affiliated with Merrill Lynch Wealth Management. He has been serving as a financial advisor since April 2019, with experience at Merrill Lynch Wealth Management, Edward Jones, and TD Wealth.

His focus areas include assisting individuals transitioning from careers to retirement, small business owners with retirement plans and exit strategies, and retirees managing their assets for longevity and income coordination. Holland integrates long-term planning, tax efficiencies, and personalized goal achievement into his client work. His professional designations include CERTIFIED FINANCIAL PLANNER (CFP), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA).

Holland holds a Master's Degree from the University of St Andrews. Outside of his professional life, he enjoys hiking, music, pickleball, and skiing.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

General retirement planning Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner

Demographic focus

Approaching retirement Parents

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Portsmouth, NH Market St

100 Market St

Portsmouth NH 03801

Advisors at this office

17

Most active in

New Hampshire · Texas

Work history

7 years of industry experience

Bank of America, N.A.

2022 - Present • 4 years

Portsmouth, NH

Merrill

2022 - Present • 4 years

Portsmouth, NH

TD Private Client Wealth LLC

2022 - 2022 • 1 year

Kittery, ME

TD Bank N.A.

2022 - 2022 • 1 year

Kittery, ME

Edward Jones

2021 - 2022 • 1 year

St.Louis, MO

Bank of America, N.A.

2019 - 2021 • 2 years

Portsmouth, NH

Merrill

2019 - 2021 • 2 years

Portsmouth, NH

Lawson Products

2017 - 2019 • 2 years

Chicago, IL

Tate & Foss Sotheby's Int'l Realty

2017 - 2019 • 2 years

Rye, NH

Keller Williams Coastal Realty

2014 - 2017 • 3 years

Portsmouth, NH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Justin M

Series 65

Porstmouth, NH

KWM Financial LLC

Justin Moyer is a financial advisor at KWM Financial LLC with seven years of industry experience. He holds a Series 65 designation and has been with KWM Financial, formerly Kearsarge Wealth Management, since 2017. Outside of his advisory role, he works as a pilot for Southwest Airlines, dedicating approximately 15% of his time during trading hours to this activity. KWM Financial LLC is a state-registered investment adviser serving individuals, high-net-worth families, and institutional clients, including employer-sponsored pension and profit-sharing plans. The firm employs a proprietary core-satellite investment approach based on fundamental research and offers both discretionary and non-discretionary portfolio management as well as financial planning and retirement plan consulting services.

Active portfolio management Options & derivatives strategies Concentrated stock management Retired
user avatar

John M

CFP®, Series 63

Portsmouth, NH

Gulfstream Financial Group LLC

John Mccune Jr. is a CFP® professional with 28 years of industry experience, currently serving as the sole advisor at Gulfstream Financial Group LLC since 2005. Prior to and concurrently with his role at Gulfstream, he has been affiliated with LPL Financial. Outside of financial advising, he is involved in commercial lobster fishing on weekends and occasionally works as an engineer/deckhand for tugboats. He also serves as a board member for Piscataqua Savings Bank. Gulfstream Financial Group provides financial planning and investment advice to individuals, trusts, estates, and business entities, focusing on tailored written plans and consultations. The firm employs a long-term, asset-allocation approach without discretionary trading authority, charging hourly and fixed fees rather than percentage-based fees.

General retirement planning Annuities
user avatar

Russell R

CFP®, Series 63

New Castle, NH

ATI Wealth Partners, LLC

Russell Robertson is a CERTIFIED FINANCIAL PLANNER™ with 15 years of industry experience. He is the sole advisor at ATI Wealth Partners, LLC, an independent firm based in New Castle, NH, and has worked with J. Murphy Asset Management, LLC since 2022. ATI Wealth Partners provides discretionary asset management and financial planning services to individuals, small businesses, and trusts, estates, and charitable organizations. The firm employs a long-term strategic asset allocation approach using low-cost, broadly diversified ETFs, structured notes, and, for some clients, option-writing strategies.

Options & derivatives strategies Cash flow / budgeting
user avatar

Eric G

Series 63, Series 65

Portsmouth, NH

Four Tree Island Advisory LLC

Eric Gregg is the sole advisor at Four Tree Island Advisory LLC in Portsmouth, NH, holding Series 63 and Series 65 designations with 14 years of industry experience. He founded Four Tree Island Advisory in 2011 and serves on the advisory board and as a minority owner of Microwave Techniques LLC. Gregg is also on the board of Portsmouth Regional Hospital and part of the governance committee for the Foundation of Seacoast Health. Four Tree Island Advisory provides customized, discretionary investment management to individuals and institutions, focusing on liquid investments such as equities and fixed income. The firm employs fundamental and relative-value analysis across three principal strategies and serves a client base that includes institutional relationships, utilizing features like derivatives and client-initiated margin borrowing.

Active portfolio management
user avatar

Barry O

CFP®, Series 63, Series 65

Eliot, ME

O'Brien Asset Management

Barry Obrien is a CFP® professional with 19 years of experience in the financial advisory industry. He is the principal advisor at O'Brien Asset Management LLC, an independent firm he has led since 2007. O'Brien Asset Management provides comprehensive financial planning and investment management services to individuals and families, including high-net-worth clients. The firm’s investment approach focuses on long-term, diversified portfolios primarily using no-load mutual funds and ETFs, emphasizing non-discretionary asset management and customized investment policy statements.

Life insurance needs analysis Long-term care insurance Disability insurance General retirement planning General estate planning guidance

Peter A

CFP®

Portsmouth, NH

Wolf Pine Capital

At Wolf Pine Capital, we redefine wealth management with a focus on personalized, family office-style service at an AUM fee of 0.65% annually. Our mission is to offer transparency, low fees, and tailored financial strategies accessible to a broader audience. Specializing in financial planning, investment management, and wealth transfer, we help you achieve your immediate goals and secure your legacy. Connect with us to explore how we can help you navigate your financial future with confidence and expertise.

Business ownership considerations Wealth management Business exit / sale strategy Business succession planning Founder/Business Owner
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