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William James Larson

Advisor at Mass Mutual Investors Services — Omaha, NE N 102nd Court

Updated today

Credentials

Series 65, Series 63

Experience

4 years

Location

Omaha, NE 68114

Mass Mutual Investors Services logo

Mass Mutual Investors Services

Institution

Total advisors

5,064

Across 1,219 offices

Clients per advisor

89 Typical

Avg AUM per client

$249,379 Low

HNW client ratio

0% Very Low

About

William Larson is a financial advisor with Mass Mutual Investors Services in Omaha, NE. He holds Series 65 and Series 63 licenses and has four years of industry experience. Prior to joining Mass Mutual, he worked at New York Life Insurance Company and NYLIFE Securities. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, focusing on collaborative, goal-oriented client engagements.

Client services

Based on Mass Mutual Investors Services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops Asset allocation programs

Expertise

Based on Mass Mutual Investors Services

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting

Occupation focus

Based on Mass Mutual Investors Services

Founder/Business Owner Attorney Executive

Demographic focus

Based on Mass Mutual Investors Services

Married/Couples/Partners Divorced

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Fee options

Commissions

Commissions on securities and insurance products sold; commissions vary by product

Other

Minimum fee: Minimum annual fee of $500 for Financial Planning Services Fee-only: Annual financial planning fees range from $500 up to over $35,000, negotiable and possibly waived

Location

See office

Omaha, NE N 102nd Court

1111 N 102nd Court, Suite 300

Omaha NE 68114

Advisors at this office

6

Most active in

Nebraska · Texas

Work history

4 years of industry experience

Mass Mutual Investors Services

2023 - Present • 3 years

Omaha, NE

MassMutual Life Insurance Company

2023 - Present • 3 years

Omaha, NE

New York Life Insurance Co

2021 - 2023 • 2 years

Elkhorn, NE

NYLIFE Securities LLC

2021 - 2023 • 2 years

Elkhorn, NE

Unemployed

2021 - 2021 • 1 year

Omaha, NE

Energy Solutions, Inc.

2010 - 2021 • 11 years

Omaha, NE

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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David B

Series 63, Series 65, Series 66

Omaha, NE

SMART Wealth, LLC

David Brooks Sr. is a financial advisor with SMART Wealth, LLC in Omaha, NE, holding Series 63, 65, and 66 designations and 18 years of industry experience. He has been associated with SMART Wealth since 2020 and has leadership roles in multiple affiliated companies, including serving as president of Tax SMART, LLC and Mid-West Learning, Inc., which provides marketing and educational services. Brooks also oversees DMDN Insurance Company, Inc., which offers pooled insurance solutions. SMART Wealth serves individual and high-net-worth households with retirement income strategies, investment advisory, and financial planning. The firm manages discretionary portfolios through in-house models and sub-advisers, offers a Private Wealth Partners division for affluent clients, and sponsors the SMARTWay ETFs, integrating proprietary products with affiliated services.

Retirement income strategy General retirement planning Annuities Wealth management Tax-loss harvesting Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet)

Tyler P

Series 63, Series 65, Series 6

Omaha, NE

Thrivent Advisor Network, LLC

Tyler Petersen is a Partner & Wealth Advisor with RetirePath Advisors partnered with the Thrivent Advisor Network, LLC, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He has worked with various Thrivent entities since 2012, including Thrivent Investment Management Inc and Thrivent Financial for Lutherans. Petersen serves as a director for the Dana College Foundation and is a board member of Relational Tithe, an organization focused on community support through relationship-based resource distribution. Thrivent Advisor Network, LLC provides investment advisory services to individuals, families, trusts, businesses, and charitable organizations. The firm emphasizes a long-term investment approach with customized asset allocations, using low-cost mutual funds, ETFs, fixed-income securities, and alternative investments, while offering clients access to independent managers and integrated services within the broader Thrivent group.

Wealth management Retirement income strategy Private / alternative investments Doctor or Medical Professional
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Bruce A

Series 66

Omaha, NE

Commonwealth Financial Network

Bruce Aken Jr. is a financial advisor at Commonwealth Financial Network with nine years of industry experience. He holds a Series 66 designation and has worked at firms including Securities America Advisors and Guardian Life Insurance. He is co-owner of Nelson Murphy Insurance & Investments, LLC, a private entity engaged in securities, advisory, and insurance business. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing client assets totaling around $212.7 billion. The firm offers a comprehensive platform including managed-account programs, access to third-party asset managers, retirement consulting, and custody services.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Chad B

Series 65

Omaha, NE

Reserve Wealth Planning

Chad Burger is a financial advisor at Reserve Wealth Planning in Omaha, NE, holding a Series 65 credential with two years of industry experience. Prior to his current role, he spent ten years at Precision Lens and concurrently works as a Senior Account Executive at Johnson & Johnson Vision, where he provides ophthalmic advice and sells medical products. Reserve Wealth Planning offers comprehensive wealth management services to individuals, high-net-worth clients, and charitable organizations, combining investment management with financial planning. The firm employs a holistic, goal-based planning process and primarily uses passive, low-turnover portfolios while accommodating socially responsible investing preferences.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Joseph H

Series 63, Series 65

Omaha, NE

Intentional Retirement, LLC

Joseph Hearn is the sole advisor at Intentional Retirement, LLC in Omaha, NE, holding Series 63 and Series 65 licenses with 30 years of industry experience. He has worked at Intentional Retirement (formerly Provisio Publishing) since 2004 and previously at Teckmeyer Financial Services, L.L.C. He also operates as an independent insurance agent, spending a small portion of his time on this activity. Intentional Retirement provides advisory services to individual and high-net-worth clients, as well as retirement plan sponsors and participants, focusing on asset management, written financial planning, and retirement-plan fiduciary consulting and education. The firm manages over $131 million in client assets on a non-discretionary basis and offers pension consulting for plan assets exceeding $9 million.

General retirement planning Retirement income strategy Wealth management
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Eric H

CFP®, Series 66

Papillion, NE

ARC Element Wealth Design

Eric Horne is a CFP® with 20 years of industry experience, currently serving as the sole advisor at ARC Element Wealth Design in Papillion, NE. He previously worked at Charles Schwab and TD Ameritrade, where he spent over 18 years in various roles. ARC Element Wealth Design is an independent, state-registered investment adviser serving individuals, high-net-worth clients, and fiduciary entities. The firm manages approximately $29.5 million across about two dozen client relationships, offering portfolio management, financial planning, and educational communications. Its investment approach emphasizes strategic asset allocation using ETFs, mutual funds, selective individual securities, and option strategies, with periodic rebalancing and active management in certain asset classes.

Active portfolio management Options & derivatives strategies Tax-loss harvesting Real estate investing
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