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William Peter Luster

Advisor at TIAA-CREF — St Louis, MO

Updated today

Credentials

Series 66

Experience

8 years

Location

St Louis, MO 63105

TIAA-CREF logo

TIAA-CREF

Enterprise

Total advisors

1,682

Across 217 offices

Clients per advisor

43 Low

Avg AUM per client

$523,144 Typical

HNW client ratio

65% Very High

About

William Luster is a financial advisor with TIAA-CREF in St. Louis, MO, holding a Series 66 designation and seven years of industry experience. Prior to joining TIAA-CREF and Tiaa in 2023, he worked at Edward Jones for five years and spent twenty years with Kimberly-Clark Corporation. He serves on the boards of the Fathers and Families Support Center, 100 Black Men of Metropolitan St. Louis, and the St. Louis County Library Foundation. TIAA-CREF Individual & Institutional Services, LLC’s Advice & Planning Services division offers financial planning and discretionary managed account programs to individuals, trusts, estates, partnerships, corporate entities, and small retirement plans. The firm separates one-time planning services from ongoing discretionary management and acts as adviser to a donor-advised fund, operating within a vertically integrated group that uses affiliated funds.

Client services

Based on TIAA-CREF

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Based on TIAA-CREF

General estate planning guidance Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Based on TIAA-CREF

Educators, Teachers, and Academics Founder/Business Owner

Demographic focus

Based on TIAA-CREF

Approaching retirement Mid-Career Professionals

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Fee options

Percentage

$0 - $5,000: 0.30% annually (TIAA Personal Portfolio wrap fee) $5,001 - $25,000: No tier explicitly stated between $5K and $25K; see tiers below for higher levels $25,000+: Range from 1.15% to 0.40% annually (TIAA Portfolio Advisor wrap fee with brackets) No minimum - $1,000,000: 0.50% annually (Private Asset Management asset-based fee) $1,000,000+: From 0.90% to 0.40% annually for blended portfolio (Private Asset Management asset-based fee)

Other

Account minimum: $1,000,000

Location

See office

St Louis, MO

231 S. Bemiston Ave, Suite 800

St Louis MO 63105

Advisors at this office

8

Most active in

Missouri · Texas

Work history

8 years of industry experience

TIAA-CREF

2023 - Present • 3 years

St. Louis, MO

Tiaa

2023 - Present • 3 years

St. Louis, MO

Edward Jones

2018 - 2023 • 5 years

St Louis, MO

Kimberly-Clark Corporation

1998 - 2018 • 20 years

Roswell, GA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Joe P

CFP®, CRPC®, EA

Kirkwood, MO

Mayfair Financial, LLC

Meet Joe Petry, Ph.D., CFP®, EA, CRPC®— Passionate hooper, hiker, and dog lover who founded Mayfair Financial. -Ph.D. in Economics and a Master's in Personal Financial Planning. -Extensive academic and professional background in teaching finance and economics at renowned institutions. -Certified Financial Planner™ and Chartered Retirement Planning Counselor®. -Has received awards for his volunteerism and leadership. -He believes in the power of random acts of kindness to make the world a better place. Fun Fact: Joe and his neighbors are now novice beekeepers.

General retirement planning Retirement income strategy General tax planning Founder/Business Owner Baby Boomers (Born 1946-1964)
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Alan S

CFP®, Series 63

St. Louis, MO

Trinity Wealth Advisors LLC

Alan Smith is a CFP® with 39 years of industry experience and is the principal of ASA Advisors, Inc. in Eureka, MO. He has worked with Trinity Wealth Advisors, LLC since 1998 and has been self-employed in various capacities since 1993. In addition to his advisory work, he serves as an independent representative for Growth Management Group / Stryde Savings, which provides tax and cost-saving strategies for privately held companies. ASA Advisors serves individuals, families, businesses, foundations, and retirement plans with portfolio management, financial planning, and retirement plan consulting. The firm employs a modern portfolio theory approach with diversified portfolios using mutual funds and ETFs, offering both strategic and tactical allocation management while combining internally managed accounts with third-party manager recommendations.

General retirement planning Charitable giving & philanthropy Wealth management Business succession planning Founder/Business Owner

Richard E

Series 66, Series 7, JD

Chesterfield, MO

Ameriprise

Richard Espenschied is a financial advisor at Ameriprise with Series 66, Series 7, and APMA(R) designations. Before joining Ameriprise in 2025, he worked at Anheuser-Busch for nine years in economics and strategy. Ameriprise offers a retirement-income planning service designed for individuals with substantial investable assets, combining research, modeling, and tax-efficiency analysis to produce written recommendation reports. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated companies.

Wealth management General retirement planning General tax planning Roth conversion strategy Multi-generational wealth transfer Approaching retirement HENRY (High Earners, Not Rich Yet) Retired Mid-Career Professionals Christian Faith Based
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Jeffrey L

CFP®, Series 65

Saint Charles, MO

Fidelis Financial Planning, LLC

Jeffrey Laughlin is a CFP® with 17 years of industry experience and has been with Fidelis Financial Planning, LLC since 2011. He holds a Series 65 license and is based in Saint Charles, MO. Outside of his advisory role, he is the owner and managing member of a non-investment related real estate entity. Fidelis Financial Planning serves middle-income and high-net-worth individuals, as well as various institutional clients, offering integrated financial planning and discretionary portfolio management. The firm employs a structured investment approach grounded in academic research, focusing on broadly diversified, low-cost funds and ETFs.

Passive / index investing Real estate investing
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Jahanguir A

Series 65, Series 66

Clayton, MO

Virtual Investment Planning LLC

Jahanguir Azodi is the principal advisor at Virtual Investment Planning LLC with 27 years of industry experience. He holds Series 65 and Series 66 licenses and has previously worked at Berthel Fisher & Company Financial Services, Aspire Wealth Management, and America's Financial Center. Outside of advising, he operates an accounting and tax services firm and is a published book author. Virtual Investment Planning LLC provides wealth management, discretionary portfolio management, and financial planning services to individuals, high-net-worth clients, and businesses. The firm’s investment approach combines fundamental and technical analysis with a primarily long-term focus, offering diversified portfolios that include mutual funds, ETFs, individual stocks and bonds, and insurance consulting.

Wealth management General retirement planning
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Bruce K

Series 65

Fenton, MO

Midwest Investment Advisors, LLC

Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC in Fenton, Missouri, holding a Series 65 designation with 15 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long-standing association with Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors serves individual, high-net-worth, institutional, and business clients, providing discretionary portfolio management and financial planning. The firm employs multiple analysis methods and manages all portfolios in-house, overseeing a notably high client load for a solo advisor and maintaining an affiliation with an accounting firm to offer complementary services.

Options & derivatives strategies Real estate investing Annuities
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