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William Pettingell Rich

Advisor at Northstar Capital Inc — Derry, NH

Updated today

Credentials

CFA®, Series 65

Experience

31 years

Location

Derry, NH 03038

Northstar Capital Inc logo

Northstar Capital Inc

Supported

Total advisors

2

Clients per advisor

23 Low

Avg AUM per client

$1,403,097 High

HNW client ratio

30% Typical

About

William Rich is a CFA® charterholder and holds a Series 65 license with 31 years of industry experience. He has been with Northstar Capital Advisors, Inc. since 1995. NorthStar Capital advises wealthy individuals, families, and select institutions through separately managed, long-only equity portfolios managed on a discretionary basis. The firm emphasizes fundamental research to identify well-managed growth stocks bought at reasonable valuations and incorporates institutional-style governance within a small, two-advisor team.

Client services

Based on Northstar Capital Inc

Portfolio management Selection of other advisers

Expertise

Based on Northstar Capital Inc

Active portfolio management Passive / index investing

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Fee options

Percentage

$0 - $500,000: 1.5% annually $500,000 - $1,000,000: 1.25% annually $1,000,000+: 1.0% annually

Location

Derry, NH

16 Route 111, Suite 5

Derry NH 03038

Advisors at this office

2

Most active in

Massachusetts · New Hampshire

Work history

31 years of industry experience

Northstar Capital Advisors, Inc.

1995 - Present • 31 years

Derry, NH

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quentara C

CFP®

North Andover, MA

Powwow, LLC

For years Quentara was the unexpected primary caregiver for her father who was diagnosed with Alzheimers. During his transition she continued to work, buy a house, get married, and start a family. She founded Powwow with the intent of helping other families prioritize their goals that are often neglected due to the in-the-moment demands of kids and aging parents. Powwow is fee-for-service, meaning a family's net worth, relationships, goals, and concerns are discussed and illustrated without the need to invest assets or purchase product. If you have questions related to every day goals, elder care transition, and kids you've come to the right place. Quentara has been featured in numerous publications, including NerdWallet, CBS MoneyWatch, and Financial Planning Magazine. She has also been invited to present on financial planning and elder care topics throughout Massachusetts. Follow her on social media and reach out to schedule a free consultation.

Elder care planning Caretaker Gen X (Born 1965-1980)

Eric C

Series 66

Salem, NH

Sooner Private Financial LLC

Eric Cooper has spent his life building and leading. From starting his first business at 15 to founding the Sooner family of companies, he has always been driven by a singular purpose: helping people align their wealth with their values and create a life of clarity, impact, and freedom. For 14 years, Eric has navigated nearly every corner of the financial industry, banking, insurance, wealth management, business consulting, only to discover the same problem repeated everywhere: fragmented advice. Traditional firms prioritize scalability and products, leaving clients with disjointed strategies and blind spots that hold them back. Eric built Sooner Private Financial Council to change that. Acting as an integrated command center, his team brings together six essential disciplines: advanced tax planning, wealth management, income planning, risk management, estate and legal strategy, and business value acceleration. This unified approach helps purpose-driven clients break free from confusion, outgrow outdated teams, and achieve total command over their financial lives. Clients who once felt overwhelmed or uncertain experience a powerful shift: from reactive to proactive, from imposter syndrome to absolute confidence. This is the transformation Eric lives to create, turning wealth into a force that reflects who you are and what you stand for. A national champion public speaker, devoted husband, and father of five, Eric lives in New Hampshire, where he pursues wild places as a hunter, coaches youth basketball, and continues his lifelong study of leadership and building things that matter.

Private / alternative investments Business exit / sale strategy Retirement income strategy Roth conversion strategy RSUs / ISOs / NSOs
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David H

CFP®, CFA®, Series 66

Londonderry, NH

Applied Capital Management, LLC

David Hunt Jr. is a CFP® and CFA® with 16 years of industry experience, currently serving as the sole advisor at Applied Capital Management, LLC. He has worked at LPL Financial since 2020 and has been affiliated with Applied Capital Management, Inc. since 2015. Applied Capital Management provides comprehensive financial planning and consulting services to individuals, trusts, estates, and small businesses. The firm emphasizes written financial plans and ongoing consulting, supporting a large client base with customized plans developed through detailed client engagement and fundamental analysis.

General retirement planning General tax planning
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Jeremy G

Series 63, Series 65

Salem, NH

Gassman Financial LLC

Jeremy Gassman is the principal advisor at Gassman Financial LLC in Salem, NH, holding Series 63 and Series 65 licenses with 29 years of industry experience. His prior work includes 13 years at Madison Avenue Securities, LLC and five years at Informed Resources, Inc. In addition to his advisory role, he is involved in commission-based insurance and annuity sales through his firm. Gassman Financial LLC provides wealth management services to individuals, high-net-worth clients, trusts, and estates, offering discretionary investment management alongside financial planning and consulting. The firm employs a long-term, low-turnover investment approach, constructing diversified portfolios with ETFs, mutual funds, equities, and fixed-income securities based on individualized asset allocation strategies.

Wealth management
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Beth L

CFP®, Series 65

Tyngsboro, MA

Hawthorne Wellman Financial Planning, LLC

Beth Lundberg is a CFP® and Series 65-registered financial advisor with five years at Hawthorne Wellman Financial Planning, LLC and a total of three years in the industry. Her prior experience includes roles at Hawthorne Wellman, LLC and Zeiders Enterprises, as well as self-employment. Outside of her advisory work, she dedicates time to an outside media project, a podcast. Hawthorne Wellman Financial Planning, LLC is a fee-only, state-registered investment adviser serving individuals, couples, and families with comprehensive financial planning and discretionary portfolio management. The firm employs an evidence-based, factor-driven, globally diversified, and cost-conscious investment approach tailored to clients’ tax situations, risk tolerances, and life goals.

Cash flow / budgeting Gen X (Born 1965-1980)
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Anthony C

Series 63, Series 65

Bedford, NH

Honorable Financial Services, LLC

Anthony Chen is a financial advisor at Honorable Financial Services, LLC, with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Transamerica Financial Advisors and World Financial Group. Outside of his advisory role, Chen is involved in healthcare software development as a quality assurance manager for ClearCost Health. Honorable Financial Services provides ongoing financial planning and discretionary portfolio management primarily to individual clients focused on retirement and major life transitions. The firm employs a top-down asset allocation strategy using passive ETFs and partners exclusively with the Betterment platform for custody, model implementation, and trade execution.

Income planning Tax-loss harvesting Cash flow / budgeting Self-Employed Young Families Mid-Career Professionals
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