William P Trist

Advisor at Merrill — Mandeville, LA

Updated today

Credentials

Series 63, Series 65

Experience

30 years

Location

Mandeville, LA 70471

Merrill logo

Merrill

Institution

Total advisors

25,448

Across 3,098 offices

Clients per advisor

70 Very Low

Avg AUM per client

$860,085 Very High

HNW client ratio

29% High

About

William Trist is a Wealth Management Advisor and Managing Director with Merrill Lynch Wealth Management. He has been with Merrill Lynch since 1996 and holds the CERTIFIED FINANCIAL PLANNER® designation awarded in 2000 by the Certified Financial Planner Board of Standards, Inc. He is also a qualified Portfolio Manager, providing clients with personalized strategies that may include individual stocks and bonds, Merrill model portfolios, and third-party investment options.

William's expertise covers a range of client focus areas such as college education planning, family wealth management strategies, managing new wealth, personal retirement planning, portfolio management services, special needs planning strategies, and sports & entertainment. He aims to deliver the resources of Merrill alongside the banking convenience of Bank of America in a customized approach to help clients navigate the complexities of financial planning.

William Trist graduated from Louisiana State University and holds a bachelor's degree. He graduated from Jesuit High School prior to that. He lives in Covington, Louisiana with his wife, Allison, and their two daughters, Sophie and Georgia. William is also involved with the ForeKids Foundation. His personal interests include cooking, fishing, golfing, spending time with his family, and traveling.

Client services

Based on Merrill

Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Performance measurement reports, allocation modeling, ips, research reports and services, see schedule d

Expertise

Wealth management College savings (529s, UTMA, etc.) Planning for children with special needs General retirement planning Active portfolio management

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Fee options

Commissions

SEC-reported: Commissions on certain transactions, including foreign securities and fixed income; mark-ups, markdowns and dealer spreads may apply to some trades.

Location

See office

Mandeville, LA

2681 N Causeway Blvd

Mandeville LA 70471

Advisors at this office

22

Most active in

Louisiana · Texas

Work history

30 years of industry experience

Bank of America,N.A.

2011 - Present • 15 years

Mandeville, LA

Merrill

1996 - Present • 30 years

New Orleans, LA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

user avatar

Kevin K

ChFC®, Series 63

Abita Springs, LA

KLK Capital Wealth Advisors LLC

Kevin Keleher is a ChFC® credentialed advisor with 15 years of industry experience. He is the sole advisor at KLK Capital Wealth Advisors LLC, where he has worked since 2020. Prior to that, he was associated with Lewer Financial Advisors, LLC and The Lewer Agency Inc. He is also a licensed insurance agent specializing in fixed insurance sales. KLK Capital Wealth Advisors provides discretionary asset management and financial planning services to individuals, high-net-worth clients, trusts, and estates. The firm employs fundamental analysis and Modern Portfolio Theory to tailor investment strategies and offers public seminars and workshops on investment topics.

General retirement planning Cash flow / budgeting General tax planning Long-term care insurance Wealth management
user avatar

Gary T

PFS™, Series 65

Mandeville, LA

GT Financial, Ltd., L.L.C.

Gary Thomas is the principal and sole advisor at GT Financial, Ltd., L.L.C. He holds the PFS™ designation and Series 65 registration, with 16 years of experience in financial advising and over 35 years as a CPA. He is also the owner of Gary M. Thomas, CPA, P.C., a public accounting firm that shares office space with his advisory practice, and he divides his time between both businesses. GT Financial serves individual investors as well as pension and profit-sharing plans, trusts, and estates, offering discretionary and non-discretionary portfolio management, limited financial and estate planning, and project-based consulting. The firm emphasizes a long-term, buy-and-hold investment approach and provides retirement plan advisory services, including ERISA plan consulting and discretionary management for plan assets.

General estate planning guidance Cash flow / budgeting
user avatar

John C

Series 65

Abita Springs, LA

Common Cents Financial Planning

John Casassa is a financial advisor at Common Cents Financial Planning with one year of industry experience. Prior to entering financial services, he worked at Shell Oil Company for 39 years before retiring in 2020. The firm is operated by Casassa on a part-time basis and plans to allocate volunteer time to first-responder support. Common Cents Financial Planning provides fee-based comprehensive financial planning services to individuals, families, and small-business owners, including discounted or pro bono planning for current and retired firefighters. The firm offers investment recommendations without discretionary management, emphasizes diversified allocations tailored to client objectives, and operates under a fiduciary standard without taking custody of client assets.

General tax planning Founder/Business Owner Mid-Career Professionals Retired
user avatar

Paul S

Series 63, Series 65

Madisonville, LA

ICOM Advisors, LLC

Paul Scoggins is a financial advisor with ICOM Advisors, LLC in Covington, LA, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. He has been with ICOM Advisors since 2010. Outside of his advisory role, he is president and manager of Permian Services Co., LLC, an oil field services company, and serves as managing member of several investment holding and private equity firms. ICOM Advisors, LLC provides portfolio management and analysis services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm manages approximately $123 million in client assets, offering both discretionary and non-discretionary management with an investment approach that includes mutual funds, ETFs, fundamental and technical analysis, and private equity investments when suitable.

Private / alternative investments
user avatar

Gianni T

Series 65

Mandeville, LA

Toce Financial Group LLC

Gianni Toce is a financial advisor with TOCE Financial Group LLC, holding a Series 65 license and three years of industry experience. He has worked at Toce Financial Group since 2021 and previously held positions at UL Lafayette and the Louisiana School for the Visually Impaired. TOCE Financial Group primarily serves individual investors, managing approximately $19.2 million for about 129 clients through a team of three advisors. The firm provides portfolio management and investment advisory services with a compliance program overseen by a chief compliance officer who holds a law degree and state bar admission.

Passive / index investing Tax-loss harvesting General retirement planning Equity compensation tax strategy
user avatar

Ryan K

CFP®, Series 66

Mandeville, LA

Kropog Financial Group, LLC

Ryan Kropog is a CFP®-certified financial advisor with 19 years of industry experience. He has worked at LPL Financial since 2006 and founded Kropog Financial Group, LLC in 2016, where he continues to provide financial planning and advisory services. Kropog Financial Group serves individuals, trusts, estates, businesses, and retirement plans, managing approximately $160 million across 220 client relationships. The firm offers discretionary and non-discretionary portfolio management with a focus on long-term, customized portfolios primarily using low-cost ETFs, supplemented by mutual funds, individual equities, REITs, and alternatives.

Retirement income strategy Wealth management College savings (529s, UTMA, etc.)
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