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Willis Gatch Ashby

Advisor at Integra Financial, Inc. — Bellaire, MI

Updated today

Credentials

CFP®, Series 63

Experience

27 years

Location

Bellaire, MI

Integra Financial, Inc. logo

Integra Financial, Inc.

Supported

Total advisors

4

Across 2 offices

Clients per advisor

28 Low

Avg AUM per client

$1,222,610 High

HNW client ratio

31% Typical

About

Willis Ashby is a CFP®-credentialed financial advisor with 27 years of industry experience. He has been with Integra Financial, Inc. since 1993. In addition to his advisory role, he serves as a trustee for kids’ accounts and is a partner in a family partnership cooperative. Integra Financial provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, small businesses, trusts, and plans. The firm employs a value-oriented investment philosophy combining fundamental and technical analysis and manages approximately $139 million in discretionary assets.

Client services

Based on Integra Financial, Inc.

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Integra Financial, Inc.

Income planning

Occupation focus

Based on Integra Financial, Inc.

Founder/Business Owner Retired

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Fee options

Fixed

Financial planning fixed fees up to $15,000; Emerging Investor Program flat fee $600

Project-based

Hourly financial planning fees range from $200 to $500 per hour

Other

Account minimum: $10,000 Minimum fee: Up to $15,000 for financial planning services Fee-only: Financial planning fixed fees up to $15,000; Emerging Investor Program flat fee $600; hourly fees $200-$500 per hour

Location

See office

Bellaire, MI

Bellaire MI

Advisors at this office

2

Most active in

Colorado · Michigan · Texas

Work history

27 years of industry experience

Integra Financial Inc.

1993 - Present • 33 years

Greenwood Village, CO

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Jessica S

Series 63, Series 66

Elk Rapids, MI

Wealth Personal

Jessica Socolovitch is a financial advisor with Wealth Personal, holding Series 63 and Series 66 licenses and bringing eight years of industry experience. She has worked in various roles including as an independent insurance agent and at Bankers Life and its affiliates. Wealth Personal offers financial planning and investment management primarily to individual and high-net-worth clients, focusing on customized asset allocations supported by fundamental, technical, and cyclical investment analysis. The firm operates with a small staff and integrates insurance services alongside its advisory business.

Life insurance needs analysis General estate planning guidance
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Brian C

Series 65

Elk Rapids, MI

Wealth Personal

Brian Cannon is a financial advisor at Wealth Personal with 10 years of industry experience. He holds a Series 65 designation and has worked at Financial Planning Consultants Of Northern Michigan, Inc. since 2015. Outside of finance, he owns and operates Advanced Dock Solutions, a dock installation and removal business in Central Lake, Michigan. Wealth Personal is a supported firm serving clients with personalized financial planning and investment advice.

Life insurance needs analysis General estate planning guidance
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Alison A

CFP®, Series 65

Bellaire, MI

Integra Financial, Inc.

Alison Ashby is a CFP® with three years of experience in the financial services industry, currently serving as an advisor at Integra Financial, Inc. She has been with Integra Financial since 2022. Integra Financial provides discretionary investment management, financial planning, retirement-plan advisory, and consulting services to individuals, high-net-worth clients, small businesses, trusts, and plans. The firm employs a value-oriented investment philosophy combining fundamental and technical analysis and offers an Emerging Investor program for households with under $100,000 in investable assets.

Income planning Founder/Business Owner Retired
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Jonathon W

Series 66

Mancelona, MI

Financial Transparency

Jonathon Wells is a financial advisor at Financial Transparency with 14 years of industry experience and holds a Series 66 designation. His prior work includes roles at Envision Financial Transparency, LLC and Consulting Services Support Corporation. He also provides consulting and development support for financial software through ProScore, LLC. Financial Transparency offers investment advisory and financial planning services to individuals, families, retirement plans, and businesses, utilizing asset allocation strategies based on Modern Portfolio Theory and the Efficient Market Hypothesis across multiple investment programs.

Retirement plans for business owners (SEP, solo 401k) Retirement withdrawal strategies Cash flow / budgeting Self-Employed
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Todd M

Series 63, Series 65

East Jordan, MI

Fairway Investment Group, LLC

Todd Mcnitt is a financial advisor with Fairway Investment Group, LLC, holding Series 63 and Series 65 licenses and 18 years of industry experience. He has worked at Paradigm Equities, Inc. and MEA Financial Services, Inc. since 2008. Outside of his advisory role, he operates a home-based builder business. Fairway Investment Group primarily serves members of the Michigan Education Association and their families, as well as individual clients, trusts, estates, and select businesses. The firm offers fee-based investment advisory and portfolio management services through LPL Financial-sponsored programs, focusing on non-discretionary management with tailored recommendations based on client objectives.

Wealth management Passive / index investing Real estate investing Educators, Teachers, and Academics
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Matthew D

CFP®, Series 63

Rapid City, MI

&PARTNERS

Matthew Doran is a CFP® with 27 years of industry experience, currently serving as a financial advisor at \u0026Partners since 2023. His prior experience includes roles at Sage Wealth Planning LLC, Sage Consulting of Northern Michigan, and Edward D. Jones & Co., L.P. He is also the owner of Sage Wealth Properties, LLC. \u0026Partners serves a broad mix of individual and institutional clients, offering investment management, financial and tax planning, ERISA 3(21) consulting, retirement-plan participant discretionary management, and brokerage services. The firm employs a variety of investment strategies and third-party managers while providing ongoing monitoring and account reviews.

Wealth management Equity compensation tax strategy Retirement income strategy Business exit / sale strategy Founder/Business Owner Executive Retired
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