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Winnie Liu

Advisor at Concorde Asset Management, LLC — Victorville, CA

Updated today

Credentials

CFA®, Series 63, Series 66

Experience

5 years

Location

Victorville, CA

Concorde Asset Management, LLC logo

Concorde Asset Management, LLC

Multi-team

Total advisors

80

Across 52 offices

Clients per advisor

46 Low

Avg AUM per client

$160,496 Very Low

HNW client ratio

1% Very Low

About

Winnie Liu is a CFA® charterholder and registered financial advisor with Concorde Asset Management, LLC, with five years of industry experience. She has been with Concorde since 2023, having also worked at Concorde Investment Services since 2022. Outside of her advisory role, Liu serves as a director for a nonprofit organization and is involved in teaching financial literacy through speaking engagements and online courses. Concorde Asset Management serves individual, corporate, and retirement-plan clients by offering discretionary and non-discretionary portfolio management alongside tailored financial planning. The firm employs asset-allocation and model-based strategies across proprietary and third-party platforms and provides ERISA retirement-plan advisory services and participant advice.

Client services

Based on Concorde Asset Management, LLC

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Based on Concorde Asset Management, LLC

Retirement income strategy Wealth management Active portfolio management Tax-loss harvesting Business ownership considerations

Occupation focus

Based on Concorde Asset Management, LLC

Founder/Business Owner Executive Retired

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Fee options

Fixed

Financial Planning fixed fees range from $300 minimum to $25,000 depending on complexity.

Percentage

$0 - $500,000: 0.25% (Overlay Platform Fee for Concorde UMA & Concorde GPS) $500,001 - $2,000,000: 0.23% (Overlay Platform Fee for Concorde UMA & Concorde GPS) $2,000,001 - $5,000,000: 0.20% (Overlay Platform Fee for Concorde UMA & Concorde GPS) $5,000,001+: 0.15% (Overlay Platform Fee for Concorde UMA & Concorde GPS) $0 - $1,000,000: 1.00% (ERISA Retirement Plan advisory fees maximum tiered range) $1,000,001 - $3,000,000: 0.75% (ERISA Retirement Plan advisory fees maximum tiered range) $3,000,001 - $5,000,000: 0.65% (ERISA Retirement Plan advisory fees maximum tiered range) $5,000,001+: 0.55% (ERISA Retirement Plan advisory fees maximum tiered range)

Commissions

Representatives may receive commissions for securities and insurance products sold through affiliated broker-dealer, separate from advisory fees.

Project-based

Financial Planning hourly fees range from $100 to $300 per hour depending on personnel qualifications; administrative support $50 to $80 per hour.

Other

Account minimum: $50,000 Minimum fee: Financial Planning minimum fee of $300, which may be waived. Fee-only: Financial Planning fees based on hourly ($100-$300/hr), fixed fees ($300 minimum to $25,000), and administrative fees ($50-$80/hr). Investment management fees negotiable up to 2.25% annually including platform fees.

Location

See office

Victorville, CA

Victorville CA

Advisors at this office

1

Most active in

Alabama · California · Georgia · Massachusetts · New York · Wyoming

Work history

5 years of industry experience

Concorde Asset Management

2023 - Present • 3 years

Ann Arbor, MI

Concorde Investment Services

2022 - Present • 4 years

Ann Arbor, MI

Southern California Bone and Joint Clinic

2010 - Present • 16 years

Apple Valley, CA

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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Christopher L

Series 66

Apple Valley, CA

CBL Wealth Management

Christopher Lindsay is a financial advisor with CBL Wealth Management in Apple Valley, CA, holding a Series 66 credential and 21 years of industry experience. He previously worked at Starfox Financial Services LLC, Edward Jones, and Morgan Stanley Dw Inc. Outside of his advisory role, he operates an online shaving soap business, manufacturing and selling related products. CBL Wealth Management is a sole-proprietor registered investment adviser serving individuals, trusts, corporations, and pension/profit-sharing plans. The firm provides discretionary asset management, financial planning, consulting, and educational seminars, employing a mix of fundamental and technical analysis with tactical asset-allocation adjustments.

Options & derivatives strategies Business sale tax planning General estate planning guidance Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner Executive
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Saul P

Series 63, Series 65

Victorville, CA

Portfolio Medics, LLC

Saul Perez is a financial advisor at Portfolio Medics, LLC with six years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at firms including Guardian Life Insurance, Mutual of Omaha, Northwestern Mutual, and Chase Bank. In addition to his advisory role, Mr. Perez operates as an independent insurance agent and mortgage broker through Revamp Financial. Portfolio Medics provides investment advisory and financial planning services primarily to individuals, high-net-worth clients, small businesses, retirement plans, and charitable organizations. The firm utilizes diversified portfolios with mutual funds, ETFs, individual securities, and independent managers, employing various investment strategies aligned with client objectives and risk tolerance.

Active portfolio management Passive / index investing
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Daniel L

Series 63, Series 65

Apple Valley, CA

First Advisors National, LLC

Daniel Lamb is a financial professional with 19 years of industry experience, currently affiliated with First Advisors National, LLC. He holds Series 63 and Series 65 licenses and has previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. Outside of his advisory role, Lamb serves as treasurer for High Desert Marines and trustee for VFW Post 2924 in California, and he operates as an independent insurance agent through The Term Team. First Advisors National provides investment management, asset allocation advice, and retirement plan consulting primarily to individual clients, managing approximately $507 million in discretionary assets. The firm utilizes third-party money managers and employs both tactical and strategic asset allocation approaches, typically managing client accounts on a discretionary basis.

Passive / index investing
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Alisha G

Series 63, Series 65

Apple Valley, CA

Eagle Strategies (NY Life)

Alisha Gillette is a financial advisor with Eagle Strategies (NY Life) and holds Series 63 and Series 65 credentials. She has 10 years of industry experience, including roles at NYLIFE Securities LLC and New York Life Insurance Company. She also operates Sparrow Financial and Insurance Services, brokering non-registered insurance products alongside her advisory work. Eagle Strategies serves a broad mix of individual and institutional clients, providing financial planning, investment management, and retirement-plan advisory services through a large network of affiliated representatives. The firm emphasizes tailored recommendations across multiple program types and manages the majority of its regulatory assets on a non-discretionary basis.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Retirement income strategy Founder/Business Owner Executive
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Carlos L

Series 63, Series 66

Victorville, CA

Empower Advisory Group

Carlos Leon is a financial advisor at Empower Advisory Group with 10 years of industry experience. He holds Series 63 and Series 66 designations. His prior experience includes roles at GWFS Equities, Inc. and JPMorgan Securities LLC, as well as JPMorgan Chase Bank. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, along with Empower Premier IRA and certain retail brokerage clients. The firm offers integrated services linked to Empower’s recordkeeping and administrative platforms, emphasizing long-term portfolio returns and annual rebalancing in its financial planning approach.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Joshua W

Series 63, Series 65

Apple Valley, CA

Empower Advisory Group

Joshua Weygandt is a financial advisor with Empower Advisory Group who holds Series 63 and Series 65 credentials and has 15 years of industry experience. His career includes positions at GWFS Equities, AltaOne Credit Union, LPL Financial, Allstate Insurance Company, and VALIC Financial Advisors. He serves as a Council Member at Large for Trinity Lutheran Church, participating in leadership decisions outside of business hours. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to Empower Premier IRA and retail brokerage account holders. The firm delivers services through an integrated model aligned with Empower’s recordkeeping and administrative platforms, focusing on long-term portfolio returns and annual rebalancing.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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