Matthew Gusky is a financial advisor at Ardent Wealth Management in Rockford, MI, with five years of industry experience. He holds a Series 65 designation and previously worked at Lifeworks Advisors, LLC and Regal Holdings, LLC. Outside of his advisory role, he is involved in insurance sales through affiliations with Regal Financial Group and Commission Crosswise Insurance Agency. Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to a diverse client base, including pension plans, trusts, charitable organizations, businesses, and individuals. The firm employs a planning-based and risk-based investment approach that integrates factor-based equity and ETF strategies, options hedging, and systematic rebalancing, combining quantitative and fundamental research with technical analysis.

Patricia Lloyd is a CFP® with 20 years of industry experience and is currently affiliated with Ardent Wealth Management and Lifeworks Advisors, LLC. She has held roles at LPL Financial and has been involved with Ardent Wealth Management since 2013. Outside of advisory services, Patricia serves as president of External Executive Team, LLC, a non-investment business. Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, businesses, trusts, and charitable organizations. The firm employs a planning-based framework combined with risk-based allocation, utilizing multiple model strategies and a mix of securities, and offers specialized retirement plan consulting and ERISA 3(21) oversight.

Matthew Kester is a Series 65-licensed financial advisor at Ardent Wealth Management with one year of industry experience. He has held roles at several companies, including Southwest Spark Syndicate, National DCP, and Fisher Industries. Outside of his advisory work, he is involved with Southwest Spark Syndicate, LLC. Ardent Wealth Management provides discretionary investment management, financial planning, and retirement plan advisory services to a diverse client base, including pension plans, trusts, charitable organizations, businesses, and individuals. The firm employs a planning-based framework alongside a risk-based allocation strategy, utilizing model portfolios, mutual funds, ETFs, individual securities, and alternatives informed by quantitative and fundamental research.