Frank Cannon is a financial advisor with Artesa Financial Group in Conroe, TX, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has been involved with Artesa Financial Group since 2010 and Artesa Consulting, LLC since 2011. Outside of his advisory role, he serves as Vice President, Secretary, and Treasurer of an advertising and publishing company and is President and Treasurer of a cattle and hay operation. Artesa Financial Group provides discretionary wealth and portfolio management services to individual clients, utilizing a risk-first allocation process that incorporates Morningstar Office beta scores to tailor portfolios according to client risk tolerance. The firm combines fundamental and technical analysis, conducts regular monitoring, and offers management of held-away accounts through an online platform.

Christy Hayes is a Series 65-licensed financial advisor with Artesa Financial Group in Conroe, TX, and has 11 years of industry experience. She has been with Artesa Financial Group since 2016 and is also involved with Asset Guardian, LLC, a licensed insurance agency. Artesa Financial Group provides wealth management and discretionary portfolio management primarily to individual clients, using a risk-first allocation approach that incorporates fundamental and technical analysis, third-party research, and risk-scoring tools. The firm serves both high-net-worth and non-high-net-worth households, offering services that include asset allocation, portfolio construction, and advice on employer-sponsored retirement plans and various investment products.