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Daniel D

Series 65

Aurora, IL

Cruz Investments & Wealth Management

Daniel De Boer is a Series 65 credentialed financial advisor at Cruz Investments & Wealth Management with one year of industry experience. Prior to joining the firm, he worked at Aurora University and Kaneland School District 302. Cruz Investments & Wealth Management serves pooled investment vehicles and institutional clients, offering financial planning, qualified plan management, and third-party investment adviser selection and monitoring. The firm’s approach focuses on asset allocation informed by external research, with portfolio management handled by third-party advisers on a non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.)
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Reynaldo C

CFP®, Series 63

Aurora, IL

Cruz Investments & Wealth Management

Reynaldo Cruz is a CFP® professional with 36 years of industry experience, currently serving at Cruz Investments & Wealth Management in Aurora, IL. He has held roles at Madison Avenue Securities, LLC and Gf Investment Services, LLC. Outside of his advisory work, he is the creator of retail content through Sparton Eye Candy, LLC, which sells financial-themed products. Cruz Investments & Wealth Management provides investment management primarily by recommending and monitoring third-party advisers and offering qualified plan management. The firm’s approach emphasizes asset allocation and ongoing evaluation of external managers, while delivering modular financial planning and ancillary insurance and tax-planning services.

General retirement planning College savings (529s, UTMA, etc.)
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Colin S

Series 65

Aurora, IL

Cruz Investments & Wealth Management

Colin Staub is a financial advisor at Cruz Investments & Wealth Management in Aurora, IL. He holds a Series 65 designation and has been in the industry since 2025. His prior experience includes roles at Arbor Financial Advisors, Barcocina Lakeview, and Coda di Volpe, as well as non-financial positions at Open Range Southwest Grill and Kaneland High School. Cruz Investments & Wealth Management primarily serves pooled investment vehicles and institutional clients, focusing on financial planning, qualified plan management, and the selection and monitoring of third-party investment advisers. The firm’s investment approach centers on asset allocation informed by external research and analytical tools, with ongoing evaluation of recommended managers based on reputation, performance, and financial strength.

General retirement planning College savings (529s, UTMA, etc.)
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Christian C

Series 65

Aurora, IL

Cruz Investments & Wealth Management

Christian Cruz is a financial advisor at Cruz Investments & Wealth Management with four years of industry experience. He holds a Series 65 designation and previously worked at Advisors Excel from 2016 to 2019. In addition to his advisory role, Cruz is licensed as an insurance agent, focusing on life and health insurance sales and policy reviews for clients. Cruz Investments & Wealth Management primarily serves pooled investment vehicles and institutional clients, offering financial planning, qualified plan management, and third-party investment adviser selection and monitoring. The firm emphasizes asset allocation using external research and analytical tools, tailoring recommendations to clients' objectives, risk tolerance, and time horizon.

General retirement planning College savings (529s, UTMA, etc.)
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