Anthony Ford is a CFP® professional with six years of experience in financial advising, currently serving at Ford Financial Solutions, LLC in New York, NY. He is also the owner and principal of Ford Law, PLLC, a New York-based law firm providing legal services to individuals. Ford Financial Solutions serves individual clients across a range of wealth levels, providing comprehensive financial planning and discretionary investment management. The firm emphasizes a passive investment approach using low-cost exchange-traded funds and diversified asset-allocation models, often implementing portfolios through referrals to outside managers while conducting due diligence and monitoring.

Julie Ford is a CFP® professional with 10 years of experience in financial advising, currently serving at Ford Financial Solutions, LLC since 2015. She occasionally acts as an expert witness in legal proceedings and serves on the U.S. Board of Directors for The Navigators, a nonprofit religious ministry, where she participates on the finance committee without compensation. Ford Financial Solutions serves individual clients, including both high-net-worth and non-HNW households, providing comprehensive financial planning and coordinated investment management. The firm employs a primarily passive, asset-allocation-driven strategy using low-cost index funds and third-party asset managers, and offers various engagement models such as retainer relationships, hourly planning, and educational programs.