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Hantz S
CFP®, Series 63, Series 66
Sarasota, FL
Founders Financial Alliance, LLC
Hantz Serrao is a CFP® professional with 21 years of industry experience, currently serving at Founders Financial Alliance, LLC since 2024. Prior to this, he worked at Wells Fargo Clearing and Wells Fargo Advisors from 2016 to 2024. Outside of his advisory role, Serrao is involved in IT consulting through BMORE CONSULTING LLC, which he co-owns with his spouse. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individuals, high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to client goals and risk tolerances, combining modern portfolio theory, fundamental and technical analysis, and third-party manager solutions.
Brian T N
Series 63, Series 65
Cary, NC
Founders Financial Alliance, LLC
Brian T Nelan is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 65 licenses and offering 19 years of industry experience. He worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2016 to 2018 before joining Founders Financial Alliance in 2018. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to clients’ goals and risk tolerances, incorporating asset allocation, rebalancing, and a mix of strategies with third-party manager solutions where appropriate.
Ralph A
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Ralph Aiello is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and bringing 25 years of industry experience. He has worked at Founders Financial Alliance since 2017 and previously held roles at WealthPLAN Partners and LPL Financial LLC. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.
Don R
Series 63, Series 65, Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Don Rudolph is a financial advisor with Founders Financial Alliance, LLC, holding Series 63, Series 65, and Series 66 licenses and 29 years of industry experience. He has been with Founders Financial Alliance and LPL Financial LLC since 2016. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a family-office style program called FlatFeeCIO that combines management, planning, and tax analysis under a flat fee.
Jeffrey T
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Jeffrey Talley is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding a Series 66 designation and 25 years of industry experience. He has been with Founders Financial Alliance, Founders Wealth Advisors, and LPL Financial since 2016. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning for individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to clients' goals and risk tolerances, combining asset allocation, rebalancing, and various strategies alongside third-party manager solutions.
John B
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
John Billiter is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 18 years of industry experience. He has worked at Founders Financial Alliance and LPL Financial since 2020 and previously spent nine years with UBS Financial Services. Outside of his advisory role, he is involved with Elite Wealth Management, LLC, an entity established for business and tax purposes. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program that integrates multiple advisory services under a flat fee.
Nicholas L
CFP®, Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Nicholas Livecchi is a CFP® professional with 15 years of industry experience. He is currently affiliated with Founders Financial Alliance, LLC and LPL Financial, LLC, having previously worked at Bank of America and Merrill Lynch. Outside of his advisory roles, he is the author of "Finding the 'Right Fit' Financial Advisor." Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program that integrates multiple advisory services under a flat fee arrangement.
Susan P
CFP®, ChFC®, Series 63, Series 65
Bluffton, SC
Founders Financial Alliance, LLC
Susan Pokwatka is a financial advisor with Founders Financial Alliance, LLC, holding CFP® and ChFC® designations and over 30 years of industry experience. She has been with Founders Financial Alliance since 2016 and previously worked at LPL Financial for 20 years. Outside of her advisory role, she is involved in an insurance business through Underwriters Brokerage Services. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program and support services to advisors.
James S
Series 63, Series 66
Raleigh, NC
Founders Financial Alliance, LLC
James Sloop is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding Series 63 and Series 66 licenses and possessing 21 years of industry experience. He has been with Founders Financial Alliance since 2015 and also maintains an affiliation with LPL Financial since 2014. Outside of his advisory work, he creates content focused on electronic entertainment for platforms such as YouTube and Twitch. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a flat-fee family-office style program that integrates multiple advisory services.
Tommy P
Series 63, Series 65
Raleigh, NC
Founders Financial Alliance, LLC
Tommy Porter is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been with Founders Financial Alliance and LPL Financial LLC since 2014. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process that customizes portfolios to client goals using ETFs, third-party managers, and ongoing monitoring, and offers a family-office style program under a flat fee arrangement.
Dustin D
Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Dustin Defranco is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 19 years of industry experience. He has worked with Founders Financial Alliance and LPL Financial since 2016. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individuals, high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to individual goals and risk tolerances, combining asset allocation, rebalancing, and a mix of strategies, alongside turnkey support for advisors.
Heather D
Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Heather De Franco is a financial advisor at Founders Financial Alliance, LLC with a Series 66 designation and one year of industry experience. Prior to entering the financial industry, she worked as a homemaker and operated a photography business for nearly a decade. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to clients’ goals and risk tolerances and offers comprehensive advisor support alongside its multi-pronged business model.
Karen D
Series 63, Series 65, Series 66
Sarasota, FL
Founders Financial Alliance, LLC
Karen Diamond is a financial advisor with Founders Financial Alliance, LLC, holding Series 63, 65, and 66 licenses and bringing 36 years of industry experience. Her prior roles include positions at Wells Fargo Advisors, LLC, and Wells Fargo Clearing from 2016 to 2024. Outside of her advisory work, she owns and oversees a boat charter business in Sarasota, Florida. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individuals, high-net-worth clients, charitable organizations, and corporate retirement plans. The firm uses an evidence-based investment approach tailored to client goals and risk tolerances, combining various strategies and third-party manager solutions as appropriate.
Terrence D
Series 63, Series 66
Durham, NC
Founders Financial Alliance, LLC
Terrence Donoghue is a financial advisor with Founders Financial Alliance, LLC in Durham, NC, holding Series 63 and Series 66 licenses and over 47 years of industry experience. He has been with Founders Financial Alliance and affiliated with LPL Financial since 2016, previously working at Invest Financial Corporation and National Equities Management Co. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to client goals and risk tolerances, combining asset allocation, rebalancing, and multiple strategies along with third-party manager solutions.
Paul B
Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Paul Barnette is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 25 years of industry experience. His prior work includes roles at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. Barnette provides investment advisory services primarily through Founders Financial Alliance. Founders Financial Alliance offers discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and portfolio monitoring, and provides a family-office style program under a flat fee arrangement.
Mark M
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Mark Mc Cormick is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and 11 years of industry experience. He has been with Founders Financial Alliance since 2018 and previously worked at NTT Data in 2016-2017. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to individual goals, combining asset allocation, rebalancing, and a mix of strategies, while also supporting advisors with administrative and compliance resources.
Gregory M
Series 66
St. Petersburg, FL
Founders Financial Alliance, LLC
Gregory Mitro is a financial advisor at Founders Financial Alliance, LLC with 12 years of industry experience. He holds the Series 66 designation and previously worked at Raymond James & Associates, Inc. from 2015 to 2021. Outside of his advisory role, he serves on the boards of The Florida Aquarium, Tampa Connection, and the American Dental Association, including chairing the Making Waves Society at The Florida Aquarium. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a family-office style program combining management, planning, and tax analysis under a flat fee.
Cole N
Series 63, Series 65
Holly Springs, NC
Founders Financial Alliance, LLC
Cole Nolte is a financial advisor at Founders Financial Alliance, LLC with eight years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Equitable Advisors and LPL Financial LLC. Nolte operates a separate business under the name Legacy Wealth Strategies. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and regular portfolio monitoring, and offers a FlatFeeCIO family-office style program that combines multiple advisory services under a flat fee.
Bruce T
ChFC®, Series 63, Series 65
Wheeling, WV
Founders Financial Alliance, LLC
Bruce Trushel is a financial advisor with Founders Financial Alliance, LLC, holding the ChFC® designation and Series 63 and 65 licenses. He has 43 years of industry experience, with prior roles at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.
Joshua S
Series 63, Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Joshua Schmalz is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 66 credentials and bringing 13 years of industry experience. His prior roles include positions at WesBanco Securities Inc and WesBanco Bank. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a flat-fee family-office style program combining multiple advisory services.
Jacob L
Series 65
Pinehurst, NC
Founders Financial Alliance, LLC
Jacob Lawson is a financial advisor at Founders Financial Alliance, LLC with two years of industry experience. He holds a Series 65 designation. Prior to joining Founders Financial Alliance, he worked at Cornerstone Wealth Advisors and has experience in the restaurant industry. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm uses an evidence-based investment approach tailored to client goals and risk tolerances, and offers additional services such as retirement plan consulting and a FlatFeeCIO program that includes family-office style coordination and ETF model portfolios.
Brad P
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Brad Pinter is a financial advisor at Founders Financial Alliance, LLC with 17 years of industry experience. He holds a Series 66 designation and has worked at firms including SunTrust Investment Services and TIAA-CREF. Outside of advising, he serves as an Account Executive at Sailpoint, a technology company specializing in identity management and governance for unstructured data access. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.
Ernest C
Series 66
Hickory, NC
Founders Financial Alliance, LLC
Ernest Ceccato Jr. is a financial advisor with Founders Financial Alliance, LLC, holding a Series 66 designation and bringing 17 years of industry experience. He has been with Founders Financial Alliance and LPL Financial since 2015. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and regular portfolio monitoring, and offers a flat-fee family-office style program combining management, planning, and tax analysis.
Derek S
Series 63, Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Derek Simpson is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 66 licenses and bringing eight years of industry experience. His prior roles include positions at J.P. Morgan Securities and Unified Bank. He is also a commissioned notary for the states of West Virginia and Ohio. Founders Financial Alliance offers discretionary, fee-based investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and corporate retirement plans. The firm’s evidence-based investment approach is tailored to individual goals and risk tolerances, combining asset allocation, periodic rebalancing, and a mix of strategies including modern portfolio theory and technical analysis.
Louis C
CFP®, ChFC®, Series 66
Wheeling, WV
Founders Financial Alliance, LLC
Louis Costanzo III is a financial advisor at Founders Financial Alliance, LLC with 17 years of industry experience. He holds the CFP®, ChFC®, and Series 66 designations and has worked at Founders Financial Alliance since 2017, previously affiliated with LPL Financial and operating Louis J. Costanzo & Associates. Outside of advisory work, he is a CPA partner involved in a CPA affiliate program and serves as a trust advisor for family life insurance trusts. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment approach using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program that combines management and planning services under a flat fee arrangement.
Trina C
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Trina Coltrain is a financial advisor at Founders Financial Alliance, LLC with 17 years of industry experience. She holds a Series 66 designation and has been with Founders Financial Alliance and LPL Financial since 2016. Founders Financial Alliance provides discretionary investment management, financial planning, retirement plan consulting, and related advisory services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and ongoing portfolio monitoring, and offers a family-office style program under a flat fee arrangement.
Ethan P
Series 66
Raleigh, NC
Founders Financial Alliance, LLC
Ethan Porter is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding a Series 66 designation and five years of industry experience. He has worked at Founders Financial Alliance since 2017 and previously was associated with LPL Financial, LLC. Outside of his advisory role, he has a background connected to the Chapel Hill Tennis Club during his college years at Elon University. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to client goals and manages approximately $1.18 billion in assets across a multi-advisor team.
Wendy C
Series 63
Albuquerque, NM
Founders Financial Alliance, LLC
Wendy Cain is a financial advisor with Founders Financial Alliance, LLC, holding a Series 63 designation and over 41 years of industry experience. She has worked with LPL Financial for more than two decades and previously with Western Community Financial. Based in Albuquerque, NM, Cain has been with Founders Financial Alliance since 2020. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm employs an evidence-based investment approach tailored to individual goals, utilizing asset allocation, periodic rebalancing, and a mix of strategies including modern portfolio theory and third-party manager solutions.
Ronald P
Series 63, Series 65
Bermuda Run, NC
Founders Financial Alliance, LLC
Ronald Perry is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. Prior to joining Founders Financial Alliance in 2020, he worked at UBS Financial Services from 2011 to 2020. Outside of his advisory role, he participates as a club member in Hagerty Classic Car Club’s Drive Share rental program, which involves renting classic cars under a supervised insurance arrangement. Founders Financial Alliance provides discretionary investment management, financial planning, and retirement plan consulting services to individuals, high-net-worth clients, charitable organizations, and corporate clients. The firm employs an evidence-based investment process using ETFs, third-party managers, and portfolio monitoring, and offers a family-office style program under a flat fee structure.
John L
Series 63, Series 65
Pinehurst, NC
Founders Financial Alliance, LLC
John Lawson is a financial advisor with Founders Financial Alliance, LLC, holding Series 63 and Series 65 licenses and 36 years of industry experience. He has worked at Founders Financial Alliance since 2018 and previously was with Wells Fargo Clearing and Wells Fargo Advisors. Outside of his advisory work, Lawson coaches varsity lacrosse at Pinecrest High School in Pinehurst, NC. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and corporate retirement plans. The firm uses an evidence-based investment approach tailored to individual goals and risk tolerances, combining asset allocation, periodic rebalancing, and a variety of strategies with third-party manager solutions.
James B
Series 63, Series 65
Raleigh, NC
Founders Financial Alliance, LLC
James Batey is a financial advisor with Founders Financial Alliance, LLC in Raleigh, NC, holding Series 63 and Series 65 credentials and bringing 20 years of industry experience. His prior work includes 15 years at Valic Financial Advisors and four years at AGIA. He also works as an agent involved in non-securities insurance products. Founders Financial Alliance provides discretionary, fee-based investment management and financial planning services to individual and high-net-worth clients, charitable organizations, and corporate retirement plans. The firm’s evidence-based investment approach incorporates asset allocation, periodic rebalancing, and a mix of strategies tailored to client goals and risk tolerances.
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