Gregory Liesen is the sole advisor at Geneva Financial Group LLC in Allen, Texas, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Geneva Financial Group since 2007. Outside of his advisory role, he serves as an adjunct professor and works as a chemical consultant. Geneva Financial Group LLC provides fee-only, discretionary investment and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a fiduciary approach with broadly diversified, tax-efficient portfolios based on Modern Portfolio Theory, avoiding derivatives and day trading while offering periodic tax-loss harvesting and regular account reviews. Its client base includes corporate pension and profit-sharing plans alongside individual investors.

John Emmett is a financial advisor with Geneva Financial Group LLC, holding Series 63 and Series 65 designations and 24 years of industry experience. His prior work includes positions at Brokersxpress, LLC, Wells Fargo Clearing, and Prudential Equity Group, LLC. Outside of his advisory role, he is involved with Paraclete Advisors, which provides financial planning, life insurance, and annuities. Geneva Financial Group LLC offers fee-only, discretionary investment management and wealth-management services to individuals, trusts, estates, retirement plans, and other entities. The firm employs a broadly diversified, tax-efficient investment approach based on Modern Portfolio Theory and serves a client base that includes institutional-type entities such as corporate pension and profit-sharing plans.