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Brian L

Series 63, Series 65

Malvern, PA

Heritage Advisory Services, Inc.

Brian Lureen is the president and CEO of Heritage Advisory Services, Inc. and affiliated entities, with 39 years of industry experience. He has served in leadership roles at Heritage Fincorp, Inc., Heritage Wealth Management Services, Inc., and Heritage Financial Systems, Inc. since 2007. Lureen is registered with Series 63 and Series 65 licenses and manages strategic growth and corporate initiatives across these related firms. Heritage Advisory Services manages a small book of clients including individuals, trusts, high-net-worth investors, and retirement plan participants. The firm provides non-discretionary investment supervisory services, financial planning, and manager selection, utilizing a tactical allocation strategy that combines fundamental and technical analysis applied through diversified model portfolios.

Income planning Tax-loss harvesting Retired Founder/Business Owner
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