Rui Falcon is a CFA® charterholder with 17 years of industry experience. He has been with Princeton Asset Management, LLC since 2008 and previously worked at Princeton Investment Management, LLC from 2021 to 2025. Falcon served as president of the Chinese Association of Science, Education and Culture of South Florida Inc. from 2023 to 2025. Princeton Asset Management provides discretionary portfolio management primarily for institutional clients and high-net-worth individuals. The firm offers separately managed accounts with strategies emphasizing fixed income security selection, ESG integration, and opportunistic credit investments.

Adam Falcon is a CFA® charterholder with 11 years of industry experience. He is a financial advisor at Princeton Asset Management, LLC, where he has worked since 2009, and previously worked at Princeton Investment Management, LLC. Outside of his advisory role, he serves as a registered agent for Simoes/Azevedo Ranch, LLC. Princeton Asset Management, LLC provides discretionary portfolio management primarily to institutional clients and high-net-worth individuals, including family offices, foundations, and retirement plans. The firm offers separately managed accounts with strategies that integrate ESG frameworks, utilize margin and short positions, and conduct alternative manager due diligence.