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Chauncey T

Series 63, Series 65

Tampa, FL

Principal Financial Services

Chauncey Thomas is a financial advisor at Principal Financial Services with Series 63 and Series 65 licenses and four years of industry experience. His prior roles include positions at Principal Life Insurance Company, Principal Securities Inc, LCG Advisors, and JPMorgan Chase. Outside of advising, he works part-time as an Uber driver during nights and weekends. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money managers through various investment adviser and promoter arrangements.

Retired Founder/Business Owner
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Todd S

Series 63, Series 66

Atlanta, GA

Principal Financial Services

Todd Schoonover is a financial advisor with Principal Financial Services in Atlanta, GA, holding Series 63 and Series 66 credentials and possessing 28 years of industry experience. He has worked with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2014. Schoonover serves as a board member of the NAIFA Georgia Chapter. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Richard G

CFP®, ChFC®, Series 63, Series 65

Coral Springs, FL

Principal Financial Services

Richard Goldberg is a financial advisor with Principal Financial Services in Coral Springs, FL, holding CFP® and ChFC® designations and over 38 years of industry experience. He has long-term affiliations with Principal Securities Inc. and Principal Life Insurance Co. since 1992 and has been associated with CRG Financial Group since 2001. He is also involved in insurance sales and operates One Source Advisory, LLC, which collaborates with property and casualty insurance providers to offer combined client solutions. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions, with investment implementation generally carried out on a discretionary basis by the money managers.

Retired Founder/Business Owner
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Ari L

ChFC®, Series 63, Series 65

Denver, CO

Principal Financial Services

Ari Litvin is a financial advisor at Principal Financial Services with 27 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. His prior experience includes roles at Wells Fargo Clearing, RBC Capital Markets, Raymond James & Associates, Wells Fargo Advisors LLC, Morgan Stanley, and Planmember Securities Corporation. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Jone L

Series 63, Series 65

Midlothian, VA

Principal Financial Services

Jone Liuzza is a financial advisor with Principal Financial Services in Midlothian, VA, holding Series 63 and Series 65 credentials and six years of industry experience. Prior to joining Principal, Liuzza worked for ACG from 2011 to 2023. Liuzza also serves as a bank officer at Principal Bank and Principal Trust Company to support retirement plan account relationships across the firm’s offerings. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Lane W

Series 63, Series 65

Dallas, TX

Principal Financial Services

Lane Weitz is a financial advisor with Principal Financial Services in Dallas, TX, holding Series 63 and Series 65 credentials and 14 years of industry experience. He has worked with Principal Securities, Union Financial, APEX Retirement, and Principal Life Insurance Company. Outside of his advisory work, he serves as a board member at large for the Preston Green Homeowners Association and is affiliated with the University of Georgia Alumni DFW chapter. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering financial planning, retirement consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Max R

Series 66

Atlanta, GA

Principal Financial Services

Max Rabin is a Series 66-licensed financial advisor with Principal Financial Services in Atlanta, GA, with one year of industry experience. He has previously been associated with firms including Cambridge Investment Research Advisors and Principal Life Insurance Company. Outside of finance, he has experience working in the hospitality sector, including roles at Mazzy's Sports Bar and Grill and Outback Steakhouse. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel outside the United States. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Grant E

Series 63, Series 65

Holdrege, NE

Principal Financial Services

Grant Ericksen is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 credentials and bringing 18 years of industry experience. He has worked with Principal Securities since 2016 and Principal Life Insurance Company since 2011. Ericksen serves as president of the Rotary Club of Holdrege and the Holdrege Area Early Childhood Partnership, and he holds board positions with the Holdrege Public Schools Foundation and the Phelps County Development Corporation. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Rebecca H

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Rebecca Hueser is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. She has been with Principal Securities Inc. since 2016 and has worked with Principal Life Insurance Company since 2004. Outside of her advisory work, she is involved with Iowa Family Services, providing respite care for an individual with bipolar disorder. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Ronald M

ChFC®, Series 63

Great Falls, MT

Principal Financial Services

Ronald Merry is a financial advisor with Principal Financial Services in Great Falls, MT, holding the ChFC® and Series 63 designations and bringing 43 years of industry experience. He has worked with Principal Life Insurance Company since 1998 and Principal Securities Inc. since 1983, with a two-year tenure at Union Financial Inc. He serves as a board member of the Sun River Skeet Club and is involved in local financial professional organizations. Additionally, he owns a small hay farm where hay is grown and sold, and he holds a position as Affiliate Chairperson for NAIFA Montana North. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individuals, retirement plans, trusts, and organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs through both adviser and promoter arrangements.

Retired Founder/Business Owner
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Jennifer M

Series 63, Series 66

Delafield, WI

Principal Financial Services

Jennifer Moston is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 licenses and 17 years of industry experience. Her prior work includes positions at Thrivent Financial and Transamerica Investors Securities Corporation. She is based in Delafield, Wisconsin. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Richard C

Series 66

Charlotte, NC

Principal Financial Services

Richard Custer is a financial advisor at Principal Financial Services with 20 years of industry experience. He holds a Series 66 designation and has been with Principal Financial Services since 2016, as well as Principal Life Insurance Company since 2006. He also holds a bank officer role at Principal Bank and Principal Trust Company, supporting retirement plan account relationships across multiple Principal entities. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and business entities. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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William R

Series 63, Series 65

Des Moines, IA

Principal Financial Services

William Reichardt Jr. is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been associated with Bening Financial Organization Inc, Princor Financial Services, and Principal Life Insurance Co since 2002. Outside of his advisory role, he is a passive investor in Stacker MPF, LLC, a holding company for Missouri Pipe Company. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and active-duty military personnel. The firm’s advisory services emphasize direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Michael L

CFP®, Series 63, Series 65

Birmingham, AL

Principal Financial Services

Michael Lynam is a CFP® professional with 13 years of experience in the financial services industry. He is currently affiliated with Principal Financial Services and has previously worked at Capstone Financial Group and L&R Wealth Management. Outside of advisory work, he is involved in selling health and group benefits insurance through various carriers. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and corporations. The firm provides financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Matthew K

Series 63

Stow, OH

Principal Financial Services

Matthew Kulla is a financial advisor with Principal Financial Services in Stow, OH, holding a Series 63 designation and six years of industry experience. His prior work includes roles at Northwestern Mutual and Principal Life Insurance Company. Outside of advising, he owns Kulla Industries LLC, a business involved in buying and reselling clothing online. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, charitable organizations, and active-duty military personnel. The firm offers various advisory programs with direct financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Carlos S

Series 63

Miami, FL

Principal Financial Services

Carlos Suarez is a financial advisor at Principal Financial Services with 33 years of industry experience. He holds a Series 63 designation and has worked at firms including Hornor Townsend & Kent Inc, Penn Mutual Life Insurance Co, Park Avenue Securities, and Guardian Life Ins Co Of America. Suarez is based in Miami, FL. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Corey G

ChFC®, Series 63, Series 65

Freedom, WI

Principal Financial Services

Corey Grimes is a financial advisor with Principal Financial Services and holds the ChFC® designation along with Series 63 and Series 65 licenses. He has 29 years of industry experience, including roles at Van de Hey Financial Services Inc and Principal Life Insurance Company. Outside of his advisory work, he is a member of a hunting club LLC managing 400 acres for deer and turkey hunting. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs, with investment implementation generally carried out on a discretionary basis by those managers.

Retired Founder/Business Owner
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Melanie F

Series 63, Series 66

Denver, CO

Principal Financial Services

Melanie Francis is a financial advisor with Principal Financial Services based in Denver, CO, holding Series 63 and Series 66 credentials and 30 years of industry experience. She has been with Princor Financial Services since 2004 and Principal Life Insurance Company since 2003. Outside of her advisory role, Melanie serves as a bank trust officer, providing accounting services and supporting the management of Principal retirement account relationships. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Michael W

Series 66

Des Moines, IA

Principal Financial Services

Michael Weber is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and 20 years of industry experience. His prior work includes roles at VOYA Financial Advisors and multiple Cetera entities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Jason T

CFP®, Series 63

Cooperstown, NY

Principal Financial Services

Jason Tabor is a CFP® with 22 years of industry experience, currently with Principal Financial Services. His prior roles include positions at Allied Financial Partners, Securities America, and Principal Life Insurance. He serves as the incoming board chair of the Otsego County Chamber of Commerce. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services emphasize financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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