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Mary G

CFP®, Series 63, Series 65

Lombard, IL

Principal Financial Services

Mary Gruenberg is a Certified Financial Planner® with 26 years of industry experience. She is currently affiliated with Principal Financial Services and has held roles at Principal Securities, Inc. and Farmers Financial Solutions, alongside a long tenure with Farmers Insurance Group. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors and retirement plans. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Robert P

Series 66

Tampa, FL

Principal Financial Services

Robert Parks III is a financial advisor at Principal Financial Services with one year of industry experience. He holds the Series 66 designation and has previously worked at The Feinstein Group and Mainsail Hospitality. Outside of his advisory role, he works part-time as a cook at Countryside Country Club. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm’s advisory services include financial planning, retirement plan consulting, and access to third-party money manager programs using both adviser and promoter arrangements.

Retired Founder/Business Owner
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Jeffrey K

Powell, OH

Principal Financial Services

Jeffrey Kirk is a financial advisor at Principal Financial Services with 24 years of industry experience. He has been associated with Dostal & Kirk Inc. since 2010 and Principal Life Insurance since 2007. In addition to his advisory role, Kirk serves as a non-officer board member of the Wedgewood Golf and Country Club in Powell, Ohio. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Liam O

Series 66

Melville, NY

Principal Financial Services

Liam O'donnell is a financial advisor at Principal Financial Services with four years of industry experience. He holds a Series 66 designation and has worked at Principal Life Insurance Company, Principal Securities Inc., Fidelity Investments, The Masters, and Tres Palms. In addition to advisory services, he is involved in the sale of life, disability, annuities, health, long-term care, dental, Medicare, and medical insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Tyler J

Series 66

Cooperstown, NY

Principal Financial Services

Tyler Jones is a financial advisor with Principal Financial Services holding a Series 66 credential. He has recently begun his career in the industry, joining Principal Securities Inc. and Principal Life Insurance Co. in 2025. Prior to this, his work experience includes roles in various sectors such as education, food service, and delivery services. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
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Elizabeth S

Series 66

Overland Park, KS

Principal Financial Services

Elizabeth Snodgrass is a financial advisor with Principal Financial Services, holding a Series 66 designation and 19 years of industry experience. She previously worked at Waddell & Reed Inc for 11 years and LPL Financial for one year prior to joining Principal Securities and Principal Life Insurance Company. She serves as a board member on the advisory board for Kansas State University, where she contributes to curriculum discussions. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Kathleen W

Series 63, Series 66

La Salle, IL

Principal Financial Services

Kathleen Wayland is a financial advisor with Principal Financial Services and holds Series 63 and Series 66 licenses. She has 26 years of industry experience, including roles at Principal Life Insurance Company since 2000 and running Wayland Financial Group since 2013. Her work also involves selling fixed life, disability, and long-term care insurance, as well as fixed annuities through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through multiple advisory and promoter arrangements.

Retired Founder/Business Owner
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Sean M

CFP®, Series 63

West Des Moines, IA

Principal Financial Services

Sean Mullane is a CFP® with 35 years of industry experience, currently with Principal Financial Services in West Des Moines, IA. He has worked with Principal Securities since 1990 and Principal Life Insurance Company since 1989. Mullane is also involved in the sale of health insurance through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael B

Series 66

Downers Grove, IL

Principal Financial Services

Michael Beach is a financial advisor with Principal Financial Services holding a Series 66 credential. He has recently entered the financial services industry, with prior experience across various sectors including logistics and insurance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, and charitable organizations. The firm emphasizes direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael H

Series 66

Amherst, NY

Principal Financial Services

Michael Hadley is a financial advisor with Principal Financial Services, holding a Series 66 designation and six years of industry experience. His background includes roles at Citigroup, Raymond James Financial Services, and Ritter Insurance Marketing. Outside of finance, he works part-time as a bookkeeper for a family-run carpentry business. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money manager solutions, with investment implementation generally managed on a discretionary basis by those managers.

Retired Founder/Business Owner
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Daniel E

Series 66

Utica, MI

Principal Financial Services

Daniel Essian is a financial advisor with Principal Financial Services in Utica, MI, holding a Series 66 license and nine years of industry experience. His prior roles include positions at Transamerica Financial Advisors, JP Morgan Chase, and James Hardie. He is a member at-large of the Precision Metalforming Association East Michigan District, where he helps organize educational workshops and member events. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Todd G

Series 66

West Des Moines, IA

Principal Financial Services

Todd Graff is a financial advisor with Principal Financial Services in West Des Moines, Iowa, holding a Series 66 license and 20 years of industry experience. He has been with Principal Life Insurance and Principal Securities Inc. since 2006. Todd's other business activities include working with fixed insurance products such as life, annuities, long-term care, and disability insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Paul T

Series 63, Series 65

Jacksonville, FL

Principal Financial Services

Paul Testa is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses. He began his advisory career in 2025 and has prior experience at Principal Securities, Principal Life Insurance Co, ADP, Wolters Kluwer, Thompson Baker Agency, and iSolved HCM. He is also involved in outside insurance sales, including life, disability, annuities, health, long-term care, dental, Medicare, and medical insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers financial planning, retirement consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Benjamin S

Series 66

West Des Moines, IA

Principal Financial Services

Benjamin Spence is a financial advisor with Principal Financial Services in West Des Moines, IA, holding a Series 66 designation and three years of industry experience. His prior work includes roles at Principal Life Insurance Company, BrankersLife and Casualty, as well as extended travel and study. Outside of advising, he holds positions involving fixed insurance and Medicare insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through direct advisory programs and promoter arrangements.

Retired Founder/Business Owner
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Mark H

Series 63, Series 65

Roseville, CA

Principal Financial Services

Mark Huchingson is a financial advisor with Principal Financial Services in Roseville, CA, holding Series 63 and Series 65 credentials and 19 years of industry experience. His prior roles include positions at Almond Valley Wealth Management, Ridge Point Financial Wealth Management and Insurance Solutions, and Principal Securities Inc. He is also the owner and president of entities used for marketing purposes in the financial services sector. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and corporations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Jeffrey H

Series 66

Poulsbo, WA

Principal Financial Services

Jeffrey Harvey is a financial advisor with Principal Financial Services, holding a Series 66 designation and 19 years of industry experience. He has been associated with Principal Life Insurance Company and Principal Securities Inc. since 2011. Harvey also serves as a bank officer to support and manage Principal retirement plan account relationships. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Christian S

Series 63, Series 66

Charlotte, NC

Principal Financial Services

Christian Serock is a financial advisor at Principal Financial Services with 28 years of industry experience. He holds Series 63 and Series 66 licenses and has worked with Principal Financial Services since 2016. He also serves as a bank officer at Principal Bank and Principal Trust Company to support retirement plan account relationships. Additionally, he works seasonally at Williams-Sonoma in a customer service role. Principal Securities provides brokerage and registered investment advisory services to individual investors, retirement plans, trusts, estates, and various business entities. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs through both adviser and promoter arrangements.

Retired Founder/Business Owner
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Vincent K

Series 63, Series 65

Indianapolis, IN

Principal Financial Services

Vincent Kotarski is a financial advisor with Principal Financial Services based in Indianapolis, IN. He holds Series 63 and Series 65 designations and has 37 years of industry experience. He has worked with Principal Securities Inc. since 2016 and has been involved with Executive Benefits Inc. and Principal Life Insurance Company since 2010. Outside of his advisory role, Kotarski is president and 100% owner of Executive Benefits, Inc., an independent insurance agency specializing in employee benefits and individual life and health products. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individuals, retirement plans, trusts, and business entities. The firm focuses on direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Todd B

CFP®, Series 63, Series 65

Wauwatosa, WI

Principal Financial Services

Todd Barden is a CFP® with 35 years of industry experience, currently serving with Principal Financial Services. His prior roles include seven years at Morgan Stanley and Morgan Stanley Private Bank. He is also an adjunct lecturer at The Plan Sponsor University, where he annually educates on the importance of financial planning. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Peter W

Series 63, Series 65

West Des Moines, IA

Principal Financial Services

Peter Way is a financial advisor with Principal Financial Services in West Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. His prior work includes long-term roles with Kingsgate, Central Financial Group, Ameritas Advisory Services, and Granite Financial Solutions. In addition to advisory work, he operates a privately run health insurance brokerage that provides individual and group health insurance products as well as Medicare supplement insurance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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