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Kelly H

Series 66

Hudsonville, MI

Principal Financial Services

Kelly Hoezee is a financial advisor at Principal Financial Services with 17 years of industry experience. She holds a Series 66 designation and previously worked for Northwestern Mutual Investment Services, LLC for 10 years. Outside of her advisory role, she is a Mary Kay consultant, providing skincare products to friends and family. Principal Securities offers brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and business entities. The firm’s advisory services emphasize direct advisory programs, financial planning, and access to third-party money manager solutions through both adviser and promoter arrangements.

Retired Founder/Business Owner
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Josie R

Series 63, Series 66

Sioux Falls, SD

Principal Financial Services

Josie Reekers is a financial advisor with Principal Financial Services in Sioux Falls, SD, holding Series 63 and Series 66 licenses. She has five years of industry experience, including roles at Armor Wealth Management and Principal Securities Inc. Reekers has also worked in education for several years prior to her advisory career. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Payton B

Series 66

Bloomington, IL

Principal Financial Services

Payton Bledsoe is a financial advisor with Principal Financial Services in Bloomington, IL, holding a Series 66 designation and one year of industry experience. Prior to joining Principal, he worked at Rivian, LLC and Walmart, and has experience in education at Normal Community West High School and Parkside Junior High School. He serves as Vice President of the Bloomington chapter of Business Network International, a referral-based professional organization. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, and military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Spencer G

Series 66

West Des Moines, IA

Principal Financial Services

Spencer Gardner is a Series 66 licensed advisor with eight years of industry experience, currently with Principal Financial Services in West Des Moines, IA. His career includes roles at Principal Life Insurance Company and Ameriprise. He also has teaching experience at The College of St Scholastica and Gilbert Community School. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel outside the United States. The firm’s advisory services include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Timothy R

Series 66

Des Moines, IA

Principal Financial Services

Timothy Roetman is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and bringing 23 years of industry experience. He has been with Principal Financial and its affiliate Princor since 2004. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Malcolm R

Series 63, Series 66

Houston, TX

Principal Financial Services

Malcolm Ruben is a financial advisor with Principal Financial Services in Houston, TX, holding Series 63 and Series 66 licenses and having one year of industry experience. Prior to joining Principal, he worked in various roles including construction, real estate, hospitality, and education. Outside of his advisory work, he is an Uber driver and operates an Airbnb hosting business through Ruben Realty LLC. Principal Financial Services offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm provides financial planning, retirement consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Thomas M

Series 63, Series 66

Laramie, WY

Principal Financial Services

Thomas Musselman is a financial advisor at Principal Financial Services with Series 63 and Series 66 registrations and five years of industry experience. His previous roles include positions at Fidelity Brokerage Services and the University of Wyoming. He also has experience with entrepreneurial ventures such as Epic Escape Game and Thump Coffee Denver Cap Hill, LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel, with a focus on direct advisory programs, financial planning, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Val T

Series 63, Series 66

Latham, NY

Principal Financial Services

Val Tornicelli is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 designations and bringing 28 years of industry experience. He has worked at Principal Securities Inc. since 2006. In addition to his advisory role, he is involved in fixed insurance sales focusing on life, annuity, and disability insurance. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money managers under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Amin R

CFP®, ChFC®, Series 63, Series 65

Melville, NY

Principal Financial Services

Amin Rashid is a CFP® and ChFC® with 32 years of experience in the financial services industry. He is currently affiliated with Principal Financial Services and has prior work history at Asset Management Investment Network. In addition to his advisory role, he is involved in selling health insurance through Granite Insurance Brokerage. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically carried out on a discretionary basis by third-party managers.

Retired Founder/Business Owner
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Manuel G

Series 66

West Des Moines, IA

Principal Financial Services

Manuel Gutierrez is a financial advisor at Principal Financial Services with a Series 66 designation and over 11 years of experience working within the Principal Financial Group and related entities. He is the founder of Unico Consulting, LLC, a business strategy consulting firm in development, and the owner of Esencia Construction, LLC, a construction business currently being established. Additionally, Gutierrez serves as president of the Des Moines chapter of the Association of Latino Professionals of America and is a board director for Junior Achievement of Central Iowa. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military members abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael A

Series 63, Series 65

Carlsbad, CA

Principal Financial Services

Michael Affleck is a financial advisor with Principal Financial Services in Carlsbad, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been associated with multiple entities including 6Pillars Financial Services, Principal Life Insurance Company, Principal Securities Inc., and owns MHA Holdings, LLC dba Tetra Group, Ltd., a business involved in group and property insurance. He also works as a broker in group benefits and as an agent in fixed insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty U.S. military personnel abroad. The firm’s advisory services include financial planning, retirement plan consulting, and third-party money manager programs offered under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Holly O

Series 66

Panama City, FL

Principal Financial Services

Holly Onda is a financial advisor with Principal Financial Services in Panama City, FL, holding a Series 66 designation and eight years of industry experience. Her prior roles include positions at LPL Financial, Capital City Bank, and Edward Jones. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel outside the U.S. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through both advisory and promoter arrangements.

Retired Founder/Business Owner
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Kevin S

Series 63, Series 65

Montezuma, IA

Principal Financial Services

Kevin Smith is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 credentials and 22 years of industry experience. He has worked at Principal Securities Inc. since 2016 and previously at Retirement Resource Group from 2009 to 2018. Outside of his advisory work, he is involved in restoring and collecting old Mustangs for auction. Principal Securities provides brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Ashley C

Series 63, Series 65

Janesville, IA

Principal Financial Services

Ashley Chapin is a financial advisor with Principal Financial Services in Janesville, IA, holding Series 63 and Series 65 credentials and 17 years of industry experience. She has been with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 2009. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael R

Series 65

Des Moines, IA

Principal Financial Services

Michael Rideout is a financial advisor with Principal Financial Services based in Des Moines, IA. He holds a Series 65 designation and has 17 years of industry experience. His career includes roles at Principal Life Insurance Company and Principal Securities since 2008. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Christopher Z

Series 66

Des Moines, IA

Principal Financial Services

Christopher Zug is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and 28 years of industry experience. He has worked with Principal Securities, Inc. and Principal Life Insurance Company since 2018 and previously held roles at Mass Mutual Investors Services and TriNet/MassMutual. Outside of his advisory work, Zug serves as a board member for The Harbourage Homeowners Association and is an assistant golf coach at Grinnell College. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Richard S

Series 63, Series 65

Wilmington, DE

Principal Financial Services

Richard Suermann is a financial advisor with Principal Financial Services in Wilmington, DE, holding Series 63 and Series 65 licenses and with 32 years of industry experience. He has worked at Financial Advisors Of Delaware Valley since 2008 and at Principal Life Insurance Company and Principal Securities Inc. since 2002. Outside of his advisory role, he provides tax preparation services to family and friends on a volunteer basis. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm’s advisory services include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Josefina H

Series 66

Culver City, CA

Principal Financial Services

Josefina Hernandez is a financial advisor at Principal Financial Services with 24 years of industry experience. She holds a Series 66 designation and previously worked for CETERA Advisor Networks LLC for 20 years before joining Principal in 2022. Hernandez is a co-founder and treasurer of The Friendship Factor, a nonprofit supporting children with neurodiverse differences. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jordan O

CFP®, Series 63, Series 66

Saint Cloud, MN

Principal Financial Services

Jordan Olson is a CFP® professional with 10 years of industry experience, currently affiliated with Principal Financial Services. His background includes roles at Edward Jones, Wells Fargo, J.P. Morgan Securities, and TD Ameritrade. He also directs investment services for a credit union, providing financial and retirement planning guidance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individuals and institutions, with a focus on financial planning, retirement consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Susan K

Series 63, Series 65

Alva, FL

Principal Financial Services

Susan Kleczkowski is a financial advisor with Principal Financial Services in Alva, Florida. She holds Series 63 and Series 65 licenses and has 22 years of industry experience. Her prior work includes roles at Principal Life Insurance Company, Principal Securities, Inc., Newport Group, and Securian Financial Services. She also serves as a bank and trust officer at Principal Bank and Principal Trust Company, supporting retirement plan account management. Principal Securities offers brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm provides direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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