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Seth C

Series 66

West Des Moines, IA

Principal Financial Services

Seth Coleman is a financial advisor at Principal Financial Services with five years of industry experience. He holds a Series 66 designation and has previously worked at Principal Securities, Principal Life Insurance Company, Verizon Wireless, Mediacom, Perry Airport, and BTWI. Outside of advising, he has performed consulting work related to security camera system installations and provided administrative support to senior financial advisors. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and military personnel abroad. The firm provides financial planning, retirement plan consulting, and access to third-party money manager programs through both adviser and promoter arrangements.

Retired Founder/Business Owner
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Nora M

Series 66

Lake Oswego, OR

Principal Financial Services

Nora Mickelson is a Series 66-licensed financial advisor with nine years of industry experience. She currently works at Principal Financial Services and has prior experience with firms including TIAA, Edward Jones, and Wells Fargo. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Steven H

ChFC®, Series 63

Grand Rapids, MI

Principal Financial Services

Steven Handeland is a financial advisor with Principal Financial Services, holding the ChFC® designation and Series 63 license, and has 42 years of industry experience. He has been associated with Principal Securities since 2016 and has also worked with Edge Wealth Management and Advantage Benefits. Outside of his financial advisory work, he serves as President of the Burgess Lake Homeowners Association. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services include financial planning, retirement plan consulting, and access to third-party money manager programs under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Richard D

CFP®, Series 63, Series 66

Lutz, FL

Principal Financial Services

Richard Decker is a CFP® professional with 19 years of experience in the financial services industry. He is currently with Principal Financial Services and has previously worked at firms including LPL Financial LLC, Raymond James, USAA IMCO, Darwin Wealth Management, and Trustmont Advisory Group. Principal Securities provides brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm’s advisory offerings include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Blaine L

Series 63, Series 65

Bradenton, FL

Principal Financial Services

Blaine Laverick is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and possessing 40 years of industry experience. His career includes long-term tenure at Principal Life Insurance Co and Principal Securities Inc. He is based in Bradenton, FL. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Scott P

Series 63, Series 65

Lebanon, TN

Principal Financial Services

Scott Pries is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 designations and bringing 20 years of industry experience. He has been with Principal Securities since 2016 and has a 20-year tenure with Principal Life Insurance Company. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Janet H

ChFC®, Series 63, Series 65

Chesterfield, MO

Principal Financial Services

Janet Heitzig is a financial advisor with Principal Financial Services in Chesterfield, MO, holding the ChFC® designation along with Series 63 and Series 65 licenses. She has 28 years of industry experience, including tenure at Principal Life Insurance Company since 2002. Outside of her advisory role, she is secretary of a local ladies golf league and is involved in selling prepaid legal and identity theft protection products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Francis D

Series 63, Series 65, Series 66

Mendham, NJ

Principal Financial Services

Francis D'Alia II is a financial advisor with Principal Financial Services, holding Series 63, 65, and 66 licenses and eight years of industry experience. His prior roles include positions at Dimensional Fund Advisors, The Vanguard Group, and Merrill. Outside of advising, he operated FRAN'S PRO PHOTO, LLC, a photography business, from 2017 to 2019. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Arnav T

Series 66

Des Moines, IA

Principal Financial Services

Arnav Tyagi is a financial advisor at Principal Financial Services with three years of industry experience. He holds a Series 66 designation and previously worked at Cetera Financial Specialists LLC, Cetera Advisors LLC, and Cetera Wealth Services, LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel outside the U.S. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Jeffrey S

Series 66

Clarksville, TN

Principal Financial Services

Jeffrey Skinner is a financial advisor with Principal Financial Services, holding a Series 66 designation and 15 years of industry experience. He has held roles at Principal Financial Services and related entities since 2017 and previously worked at Shoemaker Financial, Securian Financial Services, and Minnesota Life Insurance from 2011 to 2017. Outside of his advisory work, he serves as a soccer referee for regional organizations. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and corporations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money managers through advisory and promoter arrangements.

Retired Founder/Business Owner
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Alyson E

Series 66

Des Moines, IA

Principal Financial Services

Alyson Erickson is a financial advisor with Principal Financial Services, holding a Series 66 designation and having 24 years of industry experience. She has been with Principal Financial Group and its affiliated entities since 2001. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory services include financial planning, retirement plan consulting, and access to third-party money manager programs offered through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Miguel L

Series 63, Series 65

Elk Grove, CA

Principal Financial Services

Miguel Lopez is a financial advisor with Principal Financial Services based in Elk Grove, CA. He holds Series 63 and Series 65 licenses and has 29 years of industry experience. His career includes roles at Principal Securities Inc. since 2016 and Principal Mutual Life Insurance Co. since 1995. Outside of his advisory work, he is involved in the sale of health, fixed life insurance, fixed annuities, long term care insurance, and disability products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various adviser and promoter arrangements.

Retired Founder/Business Owner
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Ann H

Series 63, Series 65, Series 66

West Des Moines, IA

Principal Financial Services

Ann Hudson is a financial advisor with Principal Financial Services in West Des Moines, IA, holding Series 63, 65, and 66 licenses and possessing 31 years of industry experience. She has held roles at Principal Securities Inc. and PRINCIPAL Life Insurance Company, and she has been a fitness instructor and trainer at the YMCA of Greater Des Moines for over 30 years. Hudson serves on the board of the Iowa Chapter of NAIFA and is a managing director for the Jesse J. Sanctuary Foundation, a charitable 501(c)(3) organization. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed accounts.

Retired Founder/Business Owner
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Janet E

Series 63, Series 65

Bakersfield, CA

Principal Financial Services

Janet Elliott is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 credentials and 19 years of industry experience. She has been associated with Principal Life Insurance Company and Principal Securities Inc. since 2006. In addition to her advisory role, she also sells and services individual and group health insurance through various carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Christopher T

Series 63, Series 65

Midlothian, VA

Principal Financial Services

Christopher Tripp is a financial advisor with Principal Financial Services and holds Series 63 and Series 65 licenses. He has five years of industry experience and has worked at firms including New York Life Insurance Company and Eagle Strategies. Outside of his advisory role, he is the owner of Tripp's Financial, LLC, a business formed to cover administrative expenses and employ his assistant. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and corporations. The firm offers direct advisory programs, financial planning, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Sierra W

Series 63, Series 65

Omaha, NE

Principal Financial Services

Sierra Winder is a financial advisor at Principal Financial Services with Series 63 and Series 65 credentials and one year of industry experience. Prior to joining Principal, Sierra held roles at J.P. Morgan Securities and JPMorgan Chase Bank, N.A. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, and active-duty U.S. military personnel abroad. The firm’s advisory services include financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael S

Series 63, Series 65

Murray, UT

Principal Financial Services

Michael Simmons is a financial advisor with Principal Financial Services in Murray, UT, holding Series 63 and Series 65 designations and bringing 20 years of industry experience. His prior work history includes roles at Mutual of Omaha, MassMutual, and Transamerica Investors Securities Corporation. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Jonathan P

Series 63, Series 66

Decorah, IA

Principal Financial Services

Jonathan Pipho is a financial advisor with Principal Financial Services in Decorah, IA, holding Series 63 and Series 66 licenses and bringing 29 years of industry experience. His prior roles include positions at Oneota Financial, Royal Alliance Associates, and Signator Investors. In addition to his advisory work, he is licensed as an insurance agent specializing in life, disability, annuities, health, and Medicare supplements. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Michael L

Series 63, Series 65

Wayne, PA

Principal Financial Services

Michael Langley is a financial advisor with Principal Financial Services in Wayne, PA. He holds Series 63 and Series 65 licenses and has three years of industry experience. Prior to joining Principal, he worked at NYLIFE Securities LLC and New York Life Insurance Company for four years each. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically carried out on a discretionary basis by affiliated or unaffiliated managers.

Retired Founder/Business Owner
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Hanna M

Series 66

West Des Moines, IA

Principal Financial Services

Hanna Mc Coy is a Series 66-licensed financial advisor with Principal Financial Services, based in West Des Moines, IA. She has one year of industry experience and previously worked at Wind Point Partners and Deloitte Tax, LLP. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions with various investment adviser and promoter arrangements.

Retired Founder/Business Owner
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