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Janice A

Series 63, Series 65

Gilbert, AZ

Principal Financial Services

Janice Adams is a financial advisor with Principal Financial Services in Gilbert, AZ, holding Series 63 and Series 65 licenses and seven years of industry experience. She has worked with Principal Securities Inc and Principal Life Insurance Company since 2022 and previously held roles at BackNine Insurance, OneAmerica Securities, American United Life, and Ensign Financial Partners. Outside of advising, she administers a radiology consulting business through JS ADAMS LLC. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Sarah M

Series 63, Series 65

Atlanta, GA

Principal Financial Services

Sarah Mc Rae is a financial advisor with Principal Financial Services based in Atlanta, GA. She holds Series 63 and Series 65 licenses and has one year of industry experience. Her work history includes roles at Principal Life Insurance Company and Angus McRae Insurance Brokerage Services Inc. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under various adviser and promoter arrangements.

Retired Founder/Business Owner
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Linda G

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Linda Gustafson is a financial advisor with Principal Financial Services in Des Moines, IA, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. She has worked at Principal Securities Inc. since 2016 and at Principal Life Insurance Company since 2007. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Kevin P

CFP®, Series 63, Series 65

Charlotte, NC

Principal Financial Services

Kevin Phinney is a financial advisor with Principal Financial Services in Charlotte, NC, holding a CFP® designation and securities licenses Series 63 and Series 65. He has 12 years of industry experience, including roles at Fulcrum Capital Partners and Principal Life Insurance Company. Outside of advising, he serves as president of a local BNI chapter and owns an LLC involved in mobile home property management. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, offering financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Conor B

CFP®, ChFC®, Series 63

West Des Moines, IA

Principal Financial Services

Conor Boffeli is a financial advisor with Principal Financial Services in West Des Moines, IA, holding CFP® and ChFC® designations and nine years of industry experience. His career includes roles at Principal Securities, Aligned Wealth Advisors, Commonwealth Financial Network, and Northwestern Mutual, among others. Boffeli serves on several nonprofit boards, including the United Way of Central Iowa and Can Play, contributing to funding decisions and program development. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions under multiple advisory and promoter arrangements.

Retired Founder/Business Owner
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Todd J

ChFC®, Series 63

Minden, NE

Principal Financial Services

Todd Jensen is a financial advisor with Principal Financial Services in Minden, Nebraska, holding the ChFC® designation and a Series 63 license. He has 37 years of industry experience, including long tenures at Principal Life Insurance Company and Principal Securities Inc. Jensen serves as a board member of the Kearney County Community Foundation and is a member of the Minden United Methodist Church Endowment Committee. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Thomas S

Series 63, Series 66

Girard, OH

Principal Financial Services

Thomas Strouse is a financial advisor with Principal Financial Services in Girard, OH, holding Series 63 and Series 66 licenses and four years of industry experience. His work history includes roles at Principal Life Insurance, Principal Advised Services, Principal Securities Inc., and Northwestern Mutual. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Andrew H

Series 66

West Des Moines, IA

Principal Financial Services

Andrew Himelson is a financial advisor with Principal Financial Services in West Des Moines, IA, holding a Series 66 designation and eight years of industry experience. His prior roles include positions at Wealth By Choice, Union Financial, and Wells Fargo. He also engages in fixed insurance and group benefits activities outside of his advisory work. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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Timothy H

CFP®, ChFC®, Series 63, Series 66

Grafton, WI

Principal Financial Services

Timothy Harrison is a financial advisor with Principal Financial Services, holding the CFP® and ChFC® designations and over 25 years of industry experience. His career includes roles at Harrison Financial, Roethel Financial, and Principal Life Insurance Company. Outside of advising, he owns Harrison Tax Service, providing tax preparation services, and serves on the board of the Cedarburg Education Foundation. Principal Securities offers brokerage and advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm provides financial planning, retirement consulting, and access to third-party money manager solutions through both advisory and promoter arrangements.

Retired Founder/Business Owner
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Justin G

Series 66

Fort Worth, TX

Principal Financial Services

Justin Graves is a financial advisor at Principal Financial Services with 11 years of industry experience. He holds a Series 66 designation and has been associated with Princor Financial Services Corp and Principal Life Insurance Company since 2016. His outside business activities include involvement in insurance across multiple lines such as life, disability, health, group health, and long-term care. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm’s advisory services emphasize direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Sarah S

Series 66

Austin, TX

Principal Financial Services

Sarah Schoeplein is a financial advisor with Principal Financial Services, holding a Series 66 credential and two years of industry experience. Prior to joining Principal, she worked at 6Pillars Financial Services and has experience in the sales and service of outside fixed insurance products. Outside of finance, she has been involved with Infernos Wood Fired Oven and Spirits. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Chad S

Series 63, Series 66

Downers Grove, IL

Principal Financial Services

Chad Sturtz is a financial advisor with Principal Financial Services in Downers Grove, IL, holding Series 63 and Series 66 licenses and bringing 29 years of industry experience. He has been with Principal Securities Inc. since 1997 and Principal Life Insurance Company since 1996. Outside of his advisory work, he owns Sturtz Farm, LLC, which focuses on corn and soybean production. Principal Securities provides brokerage and registered investment advisory services to a broad client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Alexander L

Series 63, Series 65

Forest Grove, OR

Principal Financial Services

Alexander Litwora is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and 10 years of industry experience. He has been with Principal Securities, Inc. and Principal Life Insurance Company since 2016. Litwora serves as a Board Member at Large for the Western Pension & Benefits Council, an organization focused on education for pension and health and welfare professionals. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel abroad. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jaime C

Series 66

Houston, TX

Principal Financial Services

Jaime Castaneda is a financial advisor with Principal Financial Services in Houston, TX, holding a Series 66 designation and having two years of industry experience. His prior work includes roles at Amerant Bank and Uber. Outside of his advisory role, he works as a rideshare driver and an insurance agent specializing in fixed insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions, with investment implementation generally carried out on a discretionary basis by third-party managers.

Retired Founder/Business Owner
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Elaine C

Series 63, Series 65

Roseville, CA

Principal Financial Services

Elaine Chen is a financial advisor with Principal Financial Services, holding Series 63 and Series 65 licenses and 18 years of industry experience. She previously worked at Prudential Insurance Company of America and Pruco Securities, LLC for 18 years before joining Principal Life Insurance Company and Principal Securities, Inc. in 2026. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm’s advisory approach includes direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions, with investment implementation typically managed on a discretionary basis by third-party managers.

Retired Founder/Business Owner
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Marlene D

Series 63, Series 65

Des Moines, IA

Principal Financial Services

Marlene Dixon is a financial advisor at Principal Financial Services with 13 years of industry experience. She holds Series 63 and Series 65 licenses and has worked extensively within the Principal organization since 2010, including roles at Principal Securities Inc. and Principal Life Insurance Company. Dixon serves as a board member for Six Degrees of Separation, a nonprofit organization based in Des Moines. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Retired Founder/Business Owner
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Jonathan H

CFP®, ChFC®, Series 63, Series 65

West Des Moines, IA

Principal Financial Services

Jonathan Heim is a CFP® and ChFC® with 23 years of experience in the financial services industry. He is currently with Principal Financial Services and has previously worked at Aligned Wealth Advisors, Mass Mutual Investors Services, Metlife Securities, and New England Securities. Heim serves on several nonprofit boards, including the Miracle League and the Carroll Chamber of Commerce, and holds leadership roles in community organizations such as the Uri Sellers Memorial Foundation and the Community Foundation of Carroll County. Principal Securities offers brokerage and registered investment advisory services to a diverse client base that includes individual investors, retirement plans, trusts, and charitable organizations. The firm provides direct advisory programs, financial planning, retirement plan consulting, and access to third-party money managers through various advisory and promoter arrangements.

Retired Founder/Business Owner
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Ethan L

Series 66

Salem, OR

Principal Financial Services

Ethan Lange is a financial advisor with Principal Financial Services in Salem, OR. He holds a Series 66 designation and has two years of industry experience. Prior to his current role, he worked at Performance Home Medical and Providence Health and Services. In addition to his advisory work, Ethan serves as a financial representative involved in the sales and service of various insurance products including fixed life, fixed annuities, disability, long-term care, property and casualty, health, and group benefits. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Retired Founder/Business Owner
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Maria G

Series 63, Series 65

Houston, TX

Principal Financial Services

Maria Grieco is a financial advisor at Principal Financial Services with 13 years of industry experience. She holds the Series 63 and Series 65 designations and has held positions at firms including Nationwide Financial and F&M Insurance Group. In addition to her advisory role, she works as a financial representative involved in selling property and casualty, life, annuity, disability income, health, and group insurance products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement plan consulting, and access to third-party money manager programs, with investment implementation typically conducted on a discretionary basis by the third-party managers.

Retired Founder/Business Owner
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Tyler W

Series 66

Downers Grove, IL

Principal Financial Services

Tyler Welter is a financial advisor with Principal Financial Services and holds a Series 66 designation. He has eight years of industry experience, including roles at Principal Securities Inc and Principal Life Insurance Company since 2018. He is also licensed as an insurance agent, providing life, health, long-term care, disability insurance, and annuities on a part-time basis. Principal Securities offers comprehensive brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, and military personnel, with a focus on financial planning, retirement consulting, and access to third-party money manager solutions.

Retired Founder/Business Owner
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