Bernadina Williams is a financial advisor with Principal Financial Services in Ocala, FL, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. She has been with Principal Life Insurance since 2013. Outside of her advisory role, Williams serves in several community and nonprofit leadership positions, including board secretary roles for the North Central Florida Clarinet Choir and NAMI of Marion County, as well as chair of the Marion County Democratic Executive Committee and board member positions with the Salvation Army and United Way of Marion County. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Kimberly Roethel is a financial advisor with Principal Financial Services in Oostburg, WI, holding Series 63 and Series 65 licenses and four years of industry experience. She has worked with Principal Securities Inc and Principal Life Insurance Company since 2022 and previously operated Roethel Financial. Outside of her advisory role, she is involved in travel planning as a travel agent and is active in the distribution of Herbalife Nutrition products. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers financial planning, retirement plan consulting, and access to third-party money manager solutions through both advisory and promoter arrangements.

Tucker Gross is a financial advisor with Principal Financial Services who holds a Series 66 designation and has one year of industry experience. Prior to his current role, he worked in various positions including at American Fence Co and Gil Haugan Construction. Outside of his advisory duties, he is involved in writing individual and group insurance products such as life, health, disability, medical, dental, long-term care, and annuities. Principal Securities provides brokerage and registered investment advisory services to a diverse client base including individuals, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed accounts.

Kevin Sullivan is a CFP® and ChFC® affiliated with Principal Financial Services, with 31 years of industry experience. He currently works at Central Valley Strategic Wealth Management and has held roles at Principal Life Insurance Company and Principal Securities Inc. Sullivan owns a condo that he rents at a below-market rate to a longtime friend who is also his client. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and business entities. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Jennifer Craddock is a CFP® professional with six years of industry experience, currently serving at Principal Financial Services. Her work history includes roles at Principal Securities Inc, Principal Life Insurance Company, Kropog Financial Group, and LPL Financial LLC. She is active in community organizations, including serving as local chapter secretary for La Societe de Femmes and as Membership Director for the Louisiana chapter of Women in Manufacturing. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Nicholas Flatness is a financial advisor with Principal Financial Services, holding Series 63 and Series 66 designations and bringing 15 years of industry experience. His career includes roles at Principal Securities, Principal Life Insurance Company, Park Avenue Securities, Guardian Life Insurance Company, Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, and MetLife Securities. Outside of his advisory work, he serves as a board member of the Parachute Foundation and coaches youth soccer for the Mahtomedi Soccer Association. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, and active-duty U.S. military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Nick Krueger is a financial advisor with Principal Financial Services in Des Moines, IA, holding a Series 66 designation and having 24 years of industry experience. He has worked at Principal Securities Inc. since 2016 and Principal Life Insurance Company since 2001. Outside of his advisory role, Krueger serves on the boards of the Coalition for Equity in Wholesaling and the Children's Cancer Connection, a nonprofit supporting Iowa families affected by childhood cancer. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Richard Lewis Jr. is a financial advisor at Principal Financial Services with Series 63 and Series 65 credentials and 15 years of industry experience. He has worked with Principal Securities and Principal Life Insurance Company since 2019 and previously with Princor Financial Services Corp and Principal Life Insurance Company from 2009 to 2017. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel stationed abroad. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Glen Zeller is a Series 66-licensed financial advisor with Principal Financial Services in Des Moines, IA, bringing 26 years of industry experience. He has worked with Principal Securities Inc. since 2016 and concurrently maintains involvement in Perkins Restaurant and Zeller's Records. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty military personnel overseas. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Kevin Mc Kay is a financial advisor with Principal Financial Services, holding the ChFC® designation along with Series 63 and Series 66 licenses. He has three years of industry experience, with prior roles at Northwestern Mutual, New York Life, and LPL Enterprise. Outside of his advisory work, he has engaged in fixed life insurance and long-term care insurance sales. Principal Securities offers brokerage and registered investment advisory services to a diverse client base including individual investors, retirement plans, trusts, and charitable organizations. The firm provides financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Conrad Beeler is a financial advisor with Principal Financial Services in Lansing, MI, holding a Series 66 designation and 15 years of industry experience. His career includes roles at Principal Securities INC, The Centennial Group, Principal Life Insurance Company, and Securian Financial Services. Outside of his advisory work, he serves on the board of the Ducks Unlimited Red Cedar Chapter and has ownership interests in farmland and forestry management. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients including individual investors, retirement plans, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money managers through various advisory and promoter arrangements.

Peter Webster is a financial advisor at Principal Financial Services with 13 years of industry experience. He holds Series 63 and Series 66 designations and has worked at Ford & Associates Wealth Management LLC and Principal Financial Services since 2017. Outside his advisory role, he serves as managing partner of Ford & Associates Wealth Management LLC, an entity formed to manage shared business expenses with a partner. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and military personnel. The firm provides direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through both advisory and promoter arrangements.

David Sandstead is a financial advisor with Principal Financial Services in Wayne, PA, holding Series 63 and Series 65 licenses and having 28 years of industry experience. He has worked with Principal Securities Inc. since 2016 and with Principal Life Insurance Company since 1997. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions under various advisory and promoter arrangements.

Casey Clark is a financial advisor at Principal Financial Services with 18 years of industry experience. He holds Series 63 and Series 65 credentials and has worked with Princor Financial Group and Principal Life Insurance Corp since 2014. Outside of his advisory work, Casey serves as president of Sleep in Heavenly Peace, a nonprofit organization that builds beds for children who sleep on the floor. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty military personnel. The firm offers direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Sara Bodnar is a financial advisor at Principal Financial Services with 13 years of industry experience. She holds the Series 66 designation and has worked at firms including Securian Financial Services and Wealth Enhancement Advisory Services. She serves as Board Secretary for the Camp Patmos Endowment, overseeing the establishment and ongoing management of the fund. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers financial planning, retirement consulting, and access to third-party money manager programs through various advisory and promoter arrangements.

Bradley Cure is a financial advisor at Principal Financial Services with 17 years of industry experience. He holds the Series 66 designation and has worked at firms including Berthel, Fisher & Company Financial Services, Aspire Wealth Management, and FSC Securities Corporation. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, charitable organizations, corporations, and active-duty U.S. military personnel overseas. The firm’s advisory services include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager asset allocation and separately managed account solutions.

Robert Mandolesi is a financial advisor with Principal Financial Services in Bakersfield, CA, holding Series 63 and Series 65 designations and bringing 30 years of industry experience. He has worked at Principal Financial Services since 2016 and has been with Principal Life Insurance Company since 1998. Outside of his advisory role, he is a silent partner in a limousine business. Principal Securities provides brokerage and registered investment advisory services to a wide range of clients, including individual investors, retirement plans, trusts, and business entities. The firm offers financial planning, retirement consulting, and access to third-party money manager solutions through various advisory and promoter arrangements.

Robert Bailey is a financial advisor with Principal Financial Services in Elkhorn, NE, holding a Series 66 designation and nine years of industry experience. He previously worked at Thrivent Financial for five years before joining Principal Securities Inc. and Principal Life Insurance Company. Outside of his advisory role, he serves as treasurer of FEMI's Heart Foundation and secretary for the Heartland Chaplains Corps chapter of Frontline Chaplains International. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and charitable organizations. The firm offers direct advisory programs, financial planning, and access to third-party money managers through various advisory and promoter arrangements.

Eddie Coleman is a financial advisor with Principal Financial Services in West Des Moines, IA, holding a Series 66 designation and 20 years of industry experience. He has worked with Principal Life Insurance and Principal Securities since 2006. Coleman partners with KHI Solutions through a referral process to provide Medicare supplement, Medicare Advantage, and ACA plan assistance. Principal Securities offers brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel. The firm’s advisory services include direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions through various adviser and promoter arrangements.

William Boardman V is a CFP®-certified financial advisor with eight years of industry experience. He currently works at Principal Financial Services and Principal Life Insurance Company, having joined in 2026. His prior experience includes roles at Goldman Sachs & Co. LLC and The Ayco Company, L.P., among others. Principal Securities provides brokerage and registered investment advisory services to individual investors, retirement plans, trusts, estates, charitable organizations, corporations, and active-duty U.S. military personnel stationed outside the United States. The firm’s advisory services include direct advisory programs, financial planning, retirement plan consulting, and access to third-party money manager solutions.