Benjamin Lott is a financial advisor at Simpli-FI Alpha LLC with Series 63 and Series 65 licenses and three years of industry experience. He has previously worked at Primerica Advisors and served eight years in the United States Marine Corps. Lott also has a long-standing role with the Denton Fire Department. Simpli-FI Alpha LLC provides portfolio management and investment advice to individuals, high-net-worth clients, charitable organizations, and business entities. The firm integrates multiple analytical methods with modern portfolio theory and offers both discretionary and non-discretionary services, managing approximately $4.4 million in assets.

Colby Ivey is a financial advisor at Simpli-FI Alpha LLC with one year of industry experience. He holds a Series 65 designation and has worked at Simpli-FI Alpha LLC since 2024. Outside of his advisory role, he has served with the Coeur d'Alene Fire Department since 2013. Simpli-FI Alpha LLC provides portfolio management and investment advice to individuals, high-net-worth clients, charitable organizations, and business entities. The firm uses a combination of charting, fundamental, quantitative, and technical analysis within a modern portfolio theory framework, offering both discretionary and non-discretionary services.