Hi! I'm Bill. At Trailhead Planners, I work with entrepreneurs to help you simplify your financial life, lower taxes, and maximize the value of your most important asset, your business. As an entrepreneur myself, my goal is to bring a coordinated approach to your entire financial life. This includes providing customized financial planning, investment management and tax planning under one roof. We also will work together to develop and implement a long-term plan for maximizing the value of your business. I possess a master’s degree in business taxation from the University of Minnesota's Carlson School of Management, am a Certified Public Accountant (CPA), and a Certified Financial Planner (CFP™). I am also trained in business exit planning and have experience with business valuation. As a fee-only, fiduciary, and independent financial advisor, I am never paid a commission of any kind, and I have a legal obligation to provide unbiased and trustworthy financial advice. Our office is located in Edina, Minnesota, but many of our clients are from the broader Minneapolis - St. Paul metro area. We also have an office in Portland, Oregon and serve clients nationwide, including Wisconsin, California, Texas, Colorado, Utah, Michigan, Georgia, and Washington D.C.

Morgan Ranstrom, CFA, CFP®, co-founder and fee-only financial planner at Trailhead Planners, is like a mapmaker for your finances. Morgan helps you assess your current financial situation, plan your destination, and chart the surest path forward, mindful of any pitfalls that may arise along the road. Morgan is proud to work at a firm that offers holistic, tax-focused, and fiduciary financial advice to business owners and retirees without ever selling products. Morgan is a CFA® charterholder and a Certified Financial Planner™ professional. He has released two studio albums of his own music and is the author of "Money with Purpose: Receive the Dividends of an Undivided Financial Life," which was published by Wisdom Editions in 2019. Morgan loves to travel and has worked, studied in, or traveled through most of the countries in Central and South America. Morgan, his wife, Naomi, and their children, Alba and Hugo, love living in Minneapolis, MN, and they can often be found paddleboarding on Lake Nokomis, taking day trips up to the North Shore, or cycling around one of our many beautiful Minneapolis lakes. “All to say, who you are, what you are about, your goals, purpose, fulfillment… these are what matter, and they help us create the signposts of our financial life. Money is not an end in and of itself, nor is it a beginning. It’s a means to an end, an entity we can use to transfer value, fulfill our needs, live our values, and move further into a life of purpose.” ~ from Morgan's latest book, "Money with Purpose."