I’m Gitanjali Kumar, CFP®, founder of Worthique, a fee only financial planning firm serving women and their families in the San Francisco Bay Area and virtually across the United States. I bring more than 20 years of experience in financial services. I began my career on financial planning teams at Merrill Lynch and Lincoln Financial, where I helped develop financial plans, support the hiring and development of planners, and evaluate financial planning technology. I later spent more than a decade leading the development of financial planning and digital wealth platforms at Fiserv, U.S. Bank, and fintech firms. I founded Worthique to provide a thoughtful, judgment free space where women can talk openly about money and take greater ownership of their financial lives. I work with women who already lead their household’s financial decisions, as well as those stepping into that role for the first time. My clients often include professionals building and managing wealth, women navigating equity compensation, and those preparing for or living in retirement. As an immigrant, I also understand the experience of building financial confidence within a new and unfamiliar financial system. My approach combines empathy, technical expertise, and a modern planning experience designed to make financial planning feel clear, practical, and even a little less overwhelming. Together, we connect the dots across investments, taxes, equity compensation, retirement income, Social Security, healthcare, insurance, cash flow, and estate planning. The goal is not simply to organize the numbers. It is to turn them into a plan that helps you move forward with greater confidence.