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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Catalina B

Series 63, Series 65, Series 66

New York, NY

First Citizens Investor Services, Inc.

Catalina Borrero is a financial advisor with First Citizens Investor Services, Inc. in New York, NY, holding Series 63, 65, and 66 licenses and bringing 16 years of industry experience. Her prior roles include positions at Banco Santander International, Morgan Stanley Private Bank, JP Morgan Securities, and Citi. First Citizens Investor Services, Inc. provides investment advisory and brokerage services to a diverse client base, including high-net-worth individuals, trusts, and pension plans. The firm combines IAR-led client assessments with risk- and outcomes-based asset allocation, discretionary management, and third-party managers, supported by technology-driven model portfolios and tax-aware strategies. As a wholly owned subsidiary of a banking institution, it offers integrated banking resources and operational relationships distinct from many independent RIAs.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Sapna C

Series 66

New York, NY

First Citizens Investor Services, Inc.

Sapna Chudgar is a financial advisor at First Citizens Investor Services, Inc. She holds a Series 66 designation and has experience working at Morgan Stanley and Wilmington Trust Co. prior to joining her current firm. First Citizens Investor Services, Inc. provides investment advisory and brokerage services to a diverse client base, including individuals, trusts, estates, charitable organizations, pension plans, and business entities. The firm combines risk- and outcomes-based asset allocation with discretionary and non-discretionary management, offering portfolio management through wrap programs and automated investing platforms, supported by its affiliation with a bank holding company.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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