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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Bryan Z

CFP®, Series 63, Series 65

Flemington, NJ

Hearthstead Financial, LLC

Bryan Zegar is a CFP® professional with six years of experience in the financial services industry. He is the principal advisor at Hearthstead Financial, LLC, where he has worked since 2025. Prior to this, he spent seven years at Ameriprise and AMERIPRISE FINANCIAL SERVICES, Inc. Outside of finance, he is involved with Allshapes Bonsai Nursery, where he assists with inventory management, customer support, and technology. Hearthstead Financial is a registered investment adviser that provides investment management and financial planning services to individuals, high-net-worth clients, and businesses. The firm employs a mixed-methods investment approach combining fundamental and charting analysis with mutual fund and ETF evaluation, focusing on both passive and active strategies implemented on a non-discretionary basis.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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John M

Series 63, Series 65

Annandale, NJ

Macmillan Financial LLC

John Macmillan is the sole advisor at Macmillan Financial LLC in Annandale, NJ, holding Series 63 and Series 65 designations with 20 years of industry experience. He has worked at Macmillan Agencies since 2006. Macmillan Financial provides investment advisory and financial planning services to individuals and institutional clients, including pension plans, businesses, charities, and trusts. The firm follows a fundamental, research-driven approach that emphasizes long-term investing while allowing short-term trades when appropriate, managing client accounts with limited discretionary authority.

General retirement planning General estate planning guidance
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Robert S

CFP®, Series 63

Bloomsbury, NJ

RLS Financial Services

Robert Stickel is a CFP® and CPA with 29 years of experience in financial advising. He is the sole advisor at RLS Financial Services, an independent firm he has operated since 2011. Prior to founding RLS Financial Services, he worked at Avantax Advisory Services and Avantax Investment Services Inc. In addition to his advisory role, Stickel provides tax preparation, accounting, and insurance services. RLS Financial Services offers financial planning and investment advice to individuals and high-net-worth clients, utilizing fundamental analysis and a mix of long- and short-term trading strategies. The firm primarily provides non-discretionary advice and delivers financial plans as one-time reports, with a notable role as sponsor and portfolio manager for a wrap fee program.

Annuities College savings (529s, UTMA, etc.)
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Kristopher W

Series 63, Series 66

Perkasie, PA

Wallick Wealth Management

Kristopher Wallick is the principal advisor at Wallick Wealth Management in Perkasie, PA. He holds Series 63 and Series 66 licenses and has 17 years of industry experience, including roles at Fidelity Personal and Workplace Advisors and Fidelity Investments. Wallick Wealth Management is an independent registered investment adviser serving primarily individual clients, including high-net-worth individuals, as well as small businesses and corporations. The firm offers discretionary wealth management and integrated financial planning, employing a range of investment strategies tailored to clients’ objectives and risk tolerance.

Annuities Wealth management Retirement income strategy Active portfolio management
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Donald B

Series 63, Series 66

Ringoes, NJ

South Lane Wealth Management LLC

Donald Ballai is the principal of South Lane Wealth Management LLC in Ringoes, NJ, with 15 years of industry experience. He holds Series 63 and Series 66 licenses and has led South Lane Wealth Management since 2013. Outside of his advisory role, he manages South Lane Advisors LLC, a consulting firm assisting medical groups with business planning and financial matters, and is involved with Life's Essential Documents LLC and Apptitude LLC, companies focused on medical legal forms and healthcare applications respectively. South Lane Wealth Management LLC offers fee-based wealth and portfolio management services for individuals and small businesses, including pension consulting and 401(k) plan sponsorship. The firm employs a documented investment policy, discretionary management, and a combination of analytical strategies across various asset classes, while also providing institutional-type services such as monitoring pension plans and recommending plan service providers.

Options & derivatives strategies Real estate investing
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Marjorie R

CFP®

Flemington, NJ

Rand Financial Planning, LLC

Marjorie Rand is a CFP® professional with seven years of experience in financial advising. She is the sole advisor at Rand Financial Planning, LLC and also owns Marjorie L. Rand, CPA, P.C., an accounting and tax preparation firm. She has provided accounting services since 1989 and financial planning since 2018. Rand Financial Planning, LLC is a fee-only firm serving individuals and families with comprehensive financial planning, including tax, retirement, estate, insurance, and investment guidance. The firm operates as a small, single-advisor practice that emphasizes fixed annual planning engagements without asset-based fees and integrates tax considerations through its affiliation with a separate CPA practice.

General retirement planning General tax planning Cash flow / budgeting
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Randolph F

Series 63, Series 65

Flemington, NJ

Artemis Wealth Advisors

Randolph Fisher is the managing member and chief compliance officer of Artemis Wealth Advisors with 19 years of industry experience. He previously worked at Regal Financial Group for 13 years and has been involved with Tucker Asset Management and Artemis Wealth Advisors since 2022. Outside of advisory services, Fisher conducts seasonal tax preparation from January to April. Artemis Wealth Advisors serves individual and high-net-worth clients by providing portfolio management, financial planning, and tax-related services. The firm employs multiple analytical methods in its investment process and integrates accounting and tax preparation services, a combination that is uncommon among independent solo advisors.

Options & derivatives strategies Annuities
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Brent C

Series 63, Series 65

Riegelsville, PA

Aequitas Equitas Wealth Management LLC

Brent Chavez is a financial advisor at Aequitas Equitas Wealth Management LLC with 21 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Motiv8 Investments LLC and Brokers International Financial Services. Outside of finance, he is a partial owner of Advanced Paint Repair Systems, an automotive refinishing business in Upper Black Eddy, PA. Aequitas Equitas Wealth Management provides discretionary portfolio management, investment consulting, financial planning, and retirement-plan consulting to individuals, institutions, and businesses. The firm’s investment approach focuses on building core equity portfolios designed to outperform over a three- to five-year market cycle, using fundamental analysis combined with valuation and technical reviews, and employs various asset classes and risk-management strategies tailored to client needs.

General retirement planning Retirement plans for business owners (SEP, solo 401k)
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Matthew S

CFA®, Series 65

Alpha, NJ

Vista Financial Services LLC

Matthew Sheridan is a CFA® charterholder and holds a Series 65 license with 13 years of industry experience. He has been with Vista Financial Services LLC since 2012. Outside of his advisory role, he is involved in Sheridan Communications, Inc., a company providing printing and shipping services where he manages pricing formulas to improve billing efficiency. Vista Financial Services offers discretionary portfolio management and advisory services to individual and high-net-worth clients, focusing on equities, bonds, fixed income, ETFs, and government securities. The firm employs a combination of fundamental, technical, and cyclical analysis with both long-term and short-term trading strategies, including higher-risk techniques such as short sales and options writing.

Options & derivatives strategies
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Mark S

Series 63

Clinton, NJ

Investment Capital Management, Inc.

Mark Schultz is a financial advisor at Investment Capital Management, Inc. with 42 years of industry experience. He holds a Series 63 designation and has worked at several firms, including Almax Financial Solutions and Generations to Come, Inc., where he is owner and president of a business specializing in mathematical computations to estimate future expenses such as retirement and college costs. Investment Capital Management, Inc. provides advisory services primarily to individual and high-net-worth clients, focusing on managing mutual funds, variable annuity subaccounts, and limited option strategies. The firm uses trend analysis and technical indicators to guide its investment models and maintains related broker-dealer and insurance agency affiliates, along with a separate non-compensated entity offering retirement and college cost consultations.

Annuities Options & derivatives strategies Active portfolio management
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Anthony L

CFP®, Series 63

Clinton, NJ

Investment Capital Advisors

Anthony Locascio is a CFP® with 43 years of experience in the financial services industry. He is the principal advisor at Investment Capital Advisors, an independent firm he has led since 2018. Prior to this, he worked at Kovack Advisors and Kovack Securities. Outside of advising, he is also an author of a children’s book and performs as a stand-up comedian. Investment Capital Advisors provides fee-based investment advisory and customized financial planning services to individuals, trusts, estates, and charitable organizations. The firm emphasizes strategic asset allocation using a variety of instruments and manages accounts primarily on a discretionary, longer-term basis.

General retirement planning General tax planning Wealth management Retirement withdrawal strategies Real estate investing Approaching retirement Retired
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William S

CFP®, Series 63, Series 65

New Hope, PA

Moondance Investment Advisors, LLC

William Stanert is a CFP® with 43 years of industry experience and is the sole advisor at Moondance Investment Advisors, LLC in New Hope, PA. He has worked at Purshe Kaplan Sterling Investments since 2013 and founded Moondance Investment Advisors in 2012. Stanert is also a licensed life insurance agent with Wentworth Financial Partners, focusing on fixed and traditional insurance products. Moondance Investment Advisors provides customized investment advisory and financial planning services to individuals, high net worth clients, trusts, and estates. The firm manages discretionary and non-discretionary portfolios using fundamental, technical, and cyclical analysis across various asset classes.

Private / alternative investments General estate planning guidance Wealth management
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Kimberly B

Series 66

Lambertville, NJ

Greythorne Advisors LLC

Kimberly Black is a financial advisor at Greythorne Advisors LLC with 10 years of industry experience. She holds a Series 66 designation and has worked at firms including Wells Fargo Clearing Services LLC, Edward Jones, and American Portfolios Financial Services, Inc. Greythorne Advisors is a single-advisor registered investment adviser serving individual and high-net-worth clients with ongoing portfolio management and financial planning. The firm employs a combination of fundamental, technical, quantitative, and modern portfolio theory approaches and manages client accounts on a non-discretionary basis, allowing clients to retain transaction approval authority.

Annuities
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Cody H

Series 65

Lambertville, NJ

Hofstetter, Cody L.

Cody Hofstetter is the sole advisor at Hofstetter, Cody L., holding a Series 65 designation with five years of industry experience. In addition to his advisory role, he is the CEO and owner of Sovereign Cyber Industries, a cybersecurity firm he has operated since 2011. Prior to his current advisory position, he was involved with Pulp Cafe & Juice Bar LLC. Hofstetter, Cody L. focuses on advisory and consulting engagements for institutional-style and pooled investment vehicles, serving entities such as trusts, estates, and charitable organizations. The firm emphasizes manager selection and due diligence, employs a range of analytical methods, and uses fixed and hourly fee arrangements without custody or discretionary management of client assets.

Wealth management Private / alternative investments
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William E

Series 65

Pipersville, PA

William Evans Investment Advisor

William Evans III is the principal of William Evans Investment Advisor in Pipersville, PA, holding a Series 65 designation with seven years of industry experience. He has managed his investment advisory firm since 2018 and is also a partner in NavAxxess Health Solutions, a management consulting company serving the pharmaceutical industry. William Evans Investment Advisor offers investment advisory and residential real estate advisory services to individual clients, focusing on value-oriented, long-term equity investments identified through proprietary algorithms. The firm provides fixed-fee financial check-ups and planning services without taking custody of client funds or exercising investment discretion.

Passive / index investing Real estate investing
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Brad S

Series 65

Easton, PA

Schaeffer Financial & Tax, LLC

Brad Schaeffer is a financial advisor at Schaeffer Financial & Tax, LLC in Easton, PA, with eight years of industry experience and a Series 65 designation. He has worked at Crayola, LLC for 13 years and has been the owner and accountant of Schaeffer Financial & Tax, LLC since 2006, providing small business and nonprofit accounting as well as income tax return preparation. He also served at Green Pond United Methodist Church from 2017 to 2018. Schaeffer Financial & Tax, LLC offers discretionary investment management, limited-scope consulting, and accounting and tax services to individuals, families, nonprofits, business entities, estates, and trusts. The firm emphasizes strategic asset allocation using low-cost ETFs and mutual funds and integrates accounting and tax services into its advisory practice.

College savings (529s, UTMA, etc.) Cash flow / budgeting
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Jonathan G

Series 63, Series 65

Easton, PA

Randa Wealth Strategies

Jonathan Guzman is a financial advisor at RANDA Wealth Strategies in Easton, PA, holding Series 63 and Series 65 credentials with 13 years of industry experience. He has worked at several firms including Eagle Strategies and Nylife Securities and operates several insurance brokering entities. Additionally, he owns MoneyGuia LLC, a fintech platform focused on financial education and digital content creation. RANDA Wealth Strategies offers non-discretionary portfolio management and tiered financial planning services to individuals, retirement plans, trusts, estates, and businesses. The firm provides ERISA plan consulting and combines pension consulting with an affiliated insurance brokerage practice.

General retirement planning Income planning Tax strategies for small businesses Business exit / sale strategy Charitable giving & philanthropy Founder/Business Owner Executive
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Jason L

CFP®, Series 63, Series 65

Easton, PA

Blue Water Financial Investor Coaching, LLC

Jason La Vigne is a CFP® professional with 24 years of industry experience. He is the principal of Blue Water Financial Investor Coaching, LLC and has previously worked at Triad Advisors, Inc. and OSAIC. Outside of his financial advisory work, he is also a part-time actor. Blue Water Financial serves individual and high-net-worth clients, as well as corporations and business entities, focusing on portfolio management with allocations to Matson Money funds and related mutual funds. The firm operates independently without taking custody of client assets and generally acts in a non-discretionary, co-advisory capacity.

Passive / index investing
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William R

Series 63, Series 65

New Hope, PA

Poxono Capital

William Reube is a financial advisor at Poxono Capital with two years of industry experience. He holds Series 63 and Series 65 designations and has previously worked at Corbin Capital Partners, Panning Capital Management, and New Albion Partners. Poxono Capital provides discretionary portfolio management primarily to individual and high-net-worth clients, offering tailored investment programs and written Investment Policy Statements. The firm combines multiple methods of analysis and a range of strategies, including proprietary and structured-alternative investments, while generally requiring discretionary authority to implement its approaches.

Options & derivatives strategies Active portfolio management Private / alternative investments Real estate investing
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William H

Series 65

Easton, PA

Emancipare Investment Advisors

William Hines is a financial advisor at Emancipare Investment Advisors with four years of industry experience. He holds a Series 65 designation and previously worked at Money Coach Group, Inc. and International Business Machines Corporation. Outside of his advisory role, he is president of Wild Lake LLC, a publishing entity from which he receives royalty income for his past writings. Emancipare Investment Advisors provides comprehensive, advice-only financial planning and guidance to individual and high-net-worth clients. The firm employs a holistic planning approach and emphasizes passive, diversified investment recommendations, while also offering educational workshops and using flat or hourly fees instead of percentage-based billing.

Early retirement planning Cash flow / budgeting Divorce financial planning College savings (529s, UTMA, etc.) General estate planning guidance Retired
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