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Aaron K

CFP®

Calabasas, CA

Greenup Wealth

Aaron Kirsch is a CERTIFIED FINANCIAL PLANNER™ professional and founding partner of GreenUp Wealth Management. He works primarily with individuals and couples who are approaching or living in retirement, helping them design financial plans that support both long-term security and a fulfilling retirement lifestyle. Aaron began his career in financial services in 2001 at a major Wall Street firm and has since worked with clients across a wide range of life stages, both at large institutions and through his own independent wealth management firm. This experience informs his comprehensive approach to financial planning, which integrates retirement income planning, investment management, tax-aware strategies, risk management, and estate planning considerations. He is the co-author of The Rewarding Retirement Workbook, a resource designed to help people think beyond the mechanics of retirement and focus on how they want to live during this stage of life. Aaron’s work emphasizes aligning financial decisions with personal values, priorities, and legacy goals. Aaron holds himself to fiduciary standards and takes a client-centered approach to planning, helping individuals and families navigate financial decisions with clarity and confidence as they transition into and through retirement.

General retirement planning Retirement income strategy General tax planning Wealth management General estate planning guidance Retired Executive Founder/Business Owner Consultant Self-Employed Approaching retirement Retired Baby Boomers (Born 1946-1964) Gen X (Born 1965-1980) Life coaching / goal alignment

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Christopher C

Series 63

Durham, NC

Chris C Crenshaw Financial Services, LLC

Christopher Crenshaw is the sole advisor at Chris C Crenshaw Financial Services, LLC, an independent firm based in Durham, NC. He holds a Series 63 designation and has 16 years of industry experience. He has been with his firm since 1996. The firm provides discretionary portfolio management and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. It emphasizes strategic asset allocation, diversification, and both fundamental and technical analysis, serving a concentrated group of primarily high-net-worth clients alongside corporate and business clients.

Wealth management
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Joseph S

PFS™, Series 65

Durham, NC

Reliance Financial Group, Inc.

Joseph Stover is a financial advisor at Reliance Financial Group, Inc. in Durham, NC, holding the PFS™ designation and Series 65 license with 22 years of industry experience. He has been with Reliance Financial Group since 1999. Reliance Financial Group is an independent firm providing discretionary portfolio management, financial planning, and consulting to individual investors, retirement plans, and charitable organizations. The firm emphasizes asset allocation and model-based portfolios, combining fundamental security analysis with long-term investment strategies and periodic rebalancing.

General retirement planning Cash flow / budgeting General tax planning Wealth management
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Jean M

Series 63, Series 65

Chapel Hill, NC

J. Pierre Masse

Jean Masse is the sole advisor at J. Pierre Masse, an independent firm based in Venice, FL. He holds Series 63 and Series 65 licenses and has 23 years of industry experience. Since 2015, he has managed his own practice following prior registration with a broker-dealer. The firm serves individual clients, including some high-net-worth individuals, offering financial planning and discretionary portfolio management. Its investment approach combines fundamental business analysis with asset allocation, diversification, and risk management, emphasizing a conservative, low-turnover strategy.

General retirement planning General tax planning General estate planning guidance
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Jennifer L

CFP®, Series 65

Durham, NC

Lazarus Financial Planning

Jennifer Lazarus is a Certified Financial Planner™ (CFP®) and holds a Series 65 license with 15 years of industry experience. She has been the sole advisor at Lazarus Financial Planning, an independent firm based in Durham, NC, since its founding in 2005. Lazarus Financial Planning is a fee-only advisory firm serving individuals, couples, trusts, small businesses, and retirement plans. The firm offers comprehensive financial planning and discretionary investment management, with a focus on socially responsible investing and a documented planning process that emphasizes asset-class allocation, diversification, and client-approved policy implementation.

General retirement planning
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John Y

CFP®, Series 66

Chapel Hill, NC

Cardinal Wealth Partners, LLC

John Young is a CFP® with 27 years of industry experience, currently serving as the sole advisor at Cardinal Wealth Partners, LLC in Chapel Hill, NC. His prior experience includes roles at Red Oak Capital Management, Inc and Allen C. Ewing & Co. He is also involved in providing life insurance solutions through the Cardinal Wealth Partners Insurance Agency. Cardinal Wealth Partners is an independent investment adviser offering discretionary portfolio management and comprehensive financial planning to individuals, trusts, estates, charitable organizations, corporations, and select 401(k) plans. The firm manages approximately $13 million across 55 client households, employing diversified portfolios primarily using ETFs and mutual funds, with tailored investment advice and regular account reviews.

Wealth management Options & derivatives strategies Private / alternative investments
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Thomas F

CFP®, Series 65

Durham, NC

Portolan Financial Planning LLC

Thomas Figgatt is a CFP® with eight years of industry experience, currently serving as the sole advisor at Portolan Financial Planning LLC in Durham, NC. He previously worked at Bank of America from 2015 to 2017 before founding Portolan Financial Planning in 2017. Portolan Financial Planning LLC offers personalized investment advisory and comprehensive financial planning, including tax preparation services. The firm serves individual clients, trusts, estates, charitable organizations, small businesses, and provides retirement plan consulting, utilizing a primarily technical analysis approach with strategic asset allocation and tax-management techniques.

General retirement planning Tax-loss harvesting General tax planning
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Nicholas S

CFP®, Series 66

Durham, NC

Center Peak Financial

Nicholas Seligman is a CFP® with 13 years of industry experience, currently serving as the sole advisor at Center Peak Financial. He previously worked at Edward Jones for 13 years. Outside of his advisory role, he is also licensed as an insurance agent. Center Peak Financial Services is a state-registered investment adviser providing discretionary and non-discretionary investment management, retirement plan advisory, financial planning, and consulting services to institutional clients and individual households. The firm emphasizes strategic asset allocation with tactical flexibility and offers specialized pension consulting and retirement-plan fiduciary services.

Private / alternative investments Wealth management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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John M

Series 63, Series 65

Chapel Hill, NC

Spectrum Advisers, LLC

John Morgan is the principal of Spectrum Advisers, LLC in Chapel Hill, NC, with 16 years of experience in financial advisory services. He holds Series 63 and Series 65 licenses and has operated Spectrum Advisers since 2009. In addition to his advisory work, Mr. Morgan manages Fields Consulting LLC, a separate business through which he offers insurance products and real estate services in his capacity as a licensed insurance producer and real estate agent. Spectrum Advisers provides investment advisory and financial planning services to individuals, high-net-worth clients, qualified retirement plans, trusts, charitable organizations, and business entities. The firm combines institutional-level retirement plan management with individualized wealth advisory, employing a broadly diversified, tax-aware global asset allocation approach implemented mainly through mutual funds and ETFs.

Retirement income strategy Social Security optimization General estate planning guidance Cash flow / budgeting Founder/Business Owner Executive
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Lyle F

CFP®, Series 63, Series 66

Durham, NC

RJ20, Inc.

Lyle Finley Jr. is a CFP® with 30 years of industry experience, currently serving as the sole advisor at RJ20, Inc. His background includes roles at Wells Fargo Bank and Wells Fargo Clearing, as well as 14 years of service with the North Carolina National Guard. RJ20, Inc. provides non-discretionary investment advice to retirement plan participants and institutional clients, focusing on participant-level guidance within corporate retirement plans. The firm utilizes an online platform for customized 401(k) reporting and financial planning tools, combining fundamental, technical, and asset-allocation analysis without offering discretionary asset management or custody.

General retirement planning College savings (529s, UTMA, etc.) Founder/Business Owner
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Sherri R

CFP®, Series 63

Chapel Hill, NC

Azimuth Planning Group, LLC

Sherri Rose is a CFP® and Series 63 credentialed financial advisor at Azimuth Planning Group, LLC with no prior industry experience. She is the founder and managing director of Rose Group CPAs, PLLC, a CPA firm where she oversees auditing, accounting, tax preparation, and business consulting. Rose is also involved in several business ventures, including founding FastFile1040, LLC, providing online tax filing services, and co-founding SageCFO Group, Inc., which offers outsourced CFO advisory services. Azimuth Planning Group, LLC provides fee-only financial planning primarily to solopreneurs, service-based founders, and business owners, focusing on business planning, retirement and estate coordination, tax-aware wealth strategies, and succession planning. The firm delivers written financial plans and investment recommendations emphasizing asset allocation, tax efficiency, and passive investment strategies rather than discretionary asset management.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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Steven T

Series 65

Durham, NC

Pragmatic Portfolios, LLC

Steven Thorpe is the sole advisor at Pragmatic Portfolios, LLC, an independent registered investment adviser based in Durham, NC. He holds a Series 65 designation and has 15 years of industry experience. Thorpe has managed Pragmatic Portfolios since 2010 and previously worked at MCNC for 24 years. Pragmatic Portfolios provides portfolio management and comprehensive financial planning to individuals, families, high-net-worth clients, trusts, and select corporations or small businesses. The firm emphasizes broadly diversified, low-cost passive investments with strategic asset allocation and tax-efficient strategies, and offers client education through complimentary seminars and workshops.

Passive / index investing Tax-loss harvesting Wealth management
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Adam V

CFP®, Series 63, Series 65

Chandler, NC

Avance Private Wealth LLC

Adam Vega is a CFP® with 15 years of experience in the financial services industry. He is the sole advisor at Avance Private Wealth LLC and has held prior roles at Gladstone Wealth Partners, Mercer Allied Company, CETERA Advisor Networks, Girard Securities, and Goldman Sachs. In addition to his advisory work, he is involved in insurance sales. Avance Private Wealth LLC provides portfolio management, financial planning, and pension consulting to individuals, high-net-worth clients, pension and profit-sharing plans, and corporate entities. The firm employs a range of investment strategies and offers ancillary services including tax planning coordination and estate-planning support through third-party providers.

Options & derivatives strategies Annuities Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Wealth management Founder/Business Owner Executive
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Leonard B

Series 63, Series 65

Durham, NC

Brooks Financial of North Carolina, LLC

Leonard Brooks is the principal advisor at Brooks Financial of North Carolina, LLC, with 27 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Cetera Investment Advisers and H.D. Vest Advisory Services. Outside of his advisory role, he owns a tax preparation and filing business and serves as an agent managing small commercial property insurance through Alpha Risk Management Services. Brooks Financial of North Carolina provides financial planning and non-discretionary portfolio management primarily for individual and high-net-worth clients, along with retirement-plan services such as profit-sharing and 401(k)/403(b) planning. The firm combines fundamental and technical analysis in its investment recommendations and offers insurance products through affiliated agencies.

General retirement planning College savings (529s, UTMA, etc.)
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Tim I

CFP®

Durham, NC

Iseler Financial

Tim founded Iseler Financial to help creative professionals build stability & security in their financial lives. The firm offers hourly engagements, one-time plans, ongoing financial planning, and investment management. Tim lives in Durham NC with his family and wonder dog, Yoshi. Prior to starting Iseler Financial, he spent 18 years in the music industry as a recording & touring audio engineer. And, even further back in time, Tim grew up on a family farm before graduating with honors with a degree in mathematics.

Cash flow / budgeting College savings (529s, UTMA, etc.) General retirement planning General estate planning guidance Artists or Creative Entertainment Industry Self-Employed Gen Y/Millennials (Born 1980-1995)
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John B

Series 63, Series 66

Durham, NC

Diversified Investment Services LLC

John Bland is a financial advisor with Diversified Investment Services LLC in Durham, NC, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. He previously worked at Blackridge Asset Management LLC and Commonwealth Financial Network. Bland is also a licensed insurance agent offering insurance product sales alongside his advisory services. Diversified Investment Services LLC provides portfolio management and financial planning to individual and high-net-worth clients, utilizing a range of analysis methods and investment strategies. The firm offers discretionary management, regular portfolio monitoring, and quarterly reporting, with portfolios that may include mutual funds, ETFs, fixed income, real estate funds, annuities, and non-U.S. securities.

Options & derivatives strategies Active portfolio management Real estate investing Annuities
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Bert B

CFP®, Series 63, Series 65, Series 66

Chapel Hill, NC

West Fork Wealth Management LLC

Bert Bennett is a CFP®-certified financial advisor with 14 years of industry experience. He is the principal of West Fork Wealth Management LLC in Chapel Hill, NC, having previously worked at Robert W. Baird & Co. Incorporated and Morgan Stanley. Outside of his advisory work, he teaches summer camp at Carolina Friends School. West Fork Wealth Management provides discretionary asset management and financial planning services to individuals, families, non-profits, trusts, and small businesses. The firm manages portfolios tailored to clients’ goals and risk tolerance using a mix of fundamental, technical, and cyclical analyses alongside modern portfolio theory.

Wealth management
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Ohan K

CFP®, Series 63, Series 65

Durham, NC

Alohana Financial, LLC

Ohan Kayikchyan is a CFP® professional with seven years of industry experience. He is the principal of Alohana Financial, LLC, a fee-only registered investment adviser based in Durham, NC. His prior experience includes roles at Wells Fargo Advisors LLC, Wells Fargo Clearing, and Wells Fargo Bank NA. Alohana Financial provides investment management and financial planning services to individuals and high-net-worth clients, employing an asset-allocation approach grounded in Modern Portfolio Theory. The firm uses a combination of passive and active investment vehicles and offers ESG customization upon client request.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.)
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Benjamin B

CFP®, Series 65

Chapel Hill, NC

Pisces Financial Advisors, LLC

Benjamin Birken is a CFP® with 17 years of industry experience and is the principal advisor at Pisces Financial Advisors, LLC in Chapel Hill, NC. He previously worked at Woodward Financial Advisors, Inc. for 12 years and holds a role as Vice-President for Customer Success and Engagement at Holistiplan, a financial services software company. Pisces Financial Advisors provides comprehensive financial planning and investment management to individuals, families, high-net-worth clients, and small businesses. The firm uses a strategic asset allocation approach focused on diversified portfolios with low-cost no-load mutual funds and ETFs, managing accounts on a discretionary basis with regular monitoring.

General tax planning Charitable giving tax strategies Wealth management Factor investing / smart beta
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Christopher H

Series 66

Chapel Hill, NC

CH Capital Management

Christopher Harp is the sole advisor at CH Capital Management, an independent registered investment adviser based in Chapel Hill, NC. He holds a Series 66 designation and has 22 years of industry experience, having led CH Capital Management since 2010. CH Capital Management provides discretionary investment management and financial planning services to individuals, families, trusts, endowments, charitable organizations, and pension or profit-sharing plans. The firm typically serves clients with substantial assets and combines a solo advisor model with institutional-style client relationships, outsourcing operational functions to third-party providers.

General retirement planning Cash flow / budgeting
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Kathleen S

CFP®, Series 63

Durham, NC

Scharl Advisory Services, Inc.

Kathleen Scharl is the principal advisor at Scharl Advisory Services, Inc. in Durham, NC, holding CFP® and Series 63 designations with 23 years of industry experience. She has led her independent practice since 1989. Outside of advising, she is involved in tax preparation, bookkeeping, and small business consulting through Scharl & Associates, Inc., primarily during tax season. Scharl Advisory Services, Inc. provides fee-only financial planning and investment management to individuals and small businesses, focusing on retirement, tax, cash-flow, education funding, and estate planning. The firm employs a strategic, core-and-satellite asset allocation using no-load or low-load funds, and operates on fixed and hourly fees rather than asset-based charges.

General retirement planning General tax planning General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting
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