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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Ronald L

Series 65

Cave Creek, AZ

Atlas Wealth Management, LLC

Ronald Lang is a financial advisor at Atlas Wealth Management, LLC with 13 years of industry experience. He holds a Series 65 designation and has been with Atlas Wealth Management since 2012. In addition to his advisory role, he is involved with MajesticTrader.com LLC, a business he has been part of since 2010. Atlas Wealth Management primarily serves individual clients, including many high-net-worth households, as well as pension and retirement-plan sponsors. The firm offers portfolio management, financial planning, and ERISA retirement-plan advisory services, using fundamental and technical analysis to tailor portfolios to clients’ financial situations and risk tolerance.

General retirement planning Retirement income strategy Income planning Wealth management Options & derivatives strategies Executive Founder/Business Owner
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Scott C

CFP®, Series 63, Series 66

Scottsdale, AZ

Echelon Private Wealth LLC

Scott Cadieux is a CFP® with 27 years of experience in the financial services industry. He has worked at Fidelity Brokerage Services, Strategic Advisers LLC, and Fidelity Personal and Workplace Advisors before founding Echelon Private Wealth LLC, where he has been since 2020. Outside of his advisory work, he owns and operates a vending machine business and works as an independent insurance agent. Echelon Private Wealth provides discretionary portfolio management, asset allocation advice, and goal-based financial planning to individual and high-net-worth clients. The firm uses a combination of fundamental, technical, and cyclical analysis alongside modern portfolio theory, offering customized investment strategies including options programs managed on a discretionary basis.

Options & derivatives strategies Military & Veterans Public Service Employee Values-based investing
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Jeffrey L

CFA®

Paradise Valley, AZ

Transcend Advisor Inc.

Jeffrey Lumin is a CFA® charterholder and the sole advisor at Transcend Advisor, Inc. He has nine years of experience at Transcend and five years as a self-employed professional prior to that. The firm provides discretionary investment management, financial planning, and consulting services to a range of clients including individuals, high net worth clients, family trusts, and charitable organizations. Transcend follows a long-term, value-oriented investment approach based on classic securities valuation principles, emphasizing dividend-yielding assets and diversified portfolios across multiple asset classes.

Retirement income strategy General retirement planning Income planning
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Ryan B

Series 65

Phoenix, AZ

Betts LLC

Ryan Betts is the sole advisor at Betts LLC in Phoenix, AZ, holding a Series 65 designation with eight years of industry experience. He has worked at Larry B. Betts, CPA and operated Ryan Betts PC, accumulating over 15 years in related fields. Betts LLC provides advisory services primarily through referrals to third-party money managers such as Rockefeller Capital Management. The firm serves individuals, high-net-worth clients, and business entities, focusing on long-term investment strategies aligned with client objectives and risk tolerance while not directly managing client assets.

Wealth management
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Robert K

CFP®, Series 66

Phoenix, AZ

Kerns Legacy Planning

Robert Kerns III is a financial advisor with Kerns Legacy Planning LLC in Phoenix, AZ, holding a Series 66 designation and five years of industry experience. His prior roles include positions at Morgan Stanley, Bank of America, Merrill, and American Family Insurance. Outside of his advisory work, he serves as an assistant coach for the U14 youth ice hockey team with the Coyotes Amateur Hockey Association in Scottsdale, Arizona. Kerns Legacy Planning LLC provides portfolio management and financial planning services to individuals, high-net-worth clients, and corporations. The firm employs fundamental analysis, modern portfolio theory, and technical analysis, utilizing long-term, short-term, and options trading strategies, including the use of margin and derivatives within separately managed accounts.

Options & derivatives strategies Passive / index investing
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Joel K

Series 63, Series 65

Scottsdale, AZ

Karpinski Financial, LLC

Joel Karpinski is the principal of Karpinski Financial, LLC in Scottsdale, AZ, with 24 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Purshe Kaplan Sterling Investments from 2012 to 2016. Karpinski Financial, LLC provides fee-for-service financial planning and investment management to individuals, businesses, and trusts, serving mainly mainstream individual households along with some high-net-worth or accredited clients. The firm offers both Strategic Asset Management and Active Management programs, tailoring portfolios across various asset classes and managing accounts on a discretionary or non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.)
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Sam D

Series 65

Scottsdale, AZ

DeGreen Private Wealth, LLC

Sam De Green is the principal advisor at DeGreen Private Wealth, LLC in Scottsdale, AZ, holding a Series 65 designation with seven years of industry experience. His prior roles include positions at Allworth Financial, L.P. and DeGreen Capital Management, LLC. Before entering the financial industry, he worked at Berklee College of Music for four years. DeGreen Private Wealth provides investment advisory and financial planning services to individuals, trusts, retirement plans, and business entities. The firm offers tailored portfolios using a range of securities and employs diverse analytic methods, including fundamental and quantitative analysis, along with corporate planning services and oversight of third-party managers.

Options & derivatives strategies Active portfolio management
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Zakriah G

CFP®, Series 63, Series 66

Scottsdale, AZ

Wealthstone Private Wealth Management, LLC

Zakriah Gardezy is a CFP® professional with eight years of industry experience. He is currently the sole advisor at Wealthstone Private Wealth Management, LLC, an independent firm based in Scottsdale, AZ. Prior to founding Wealthstone, he worked at Morgan Stanley and Wells Fargo in various advisory roles. Wealthstone Private Wealth Management serves individuals, trusts, estates, charitable organizations, and business entities by providing portfolio management, financial planning, and subscription-style advisory services. The firm employs a fiduciary, client-focused process and utilizes a range of investment strategies, including alternatives and derivatives, to meet diverse client objectives.

Options & derivatives strategies Young Professionals
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James O

Series 63, Series 65, Series 66

Scottsdale, AZ

O'Connor Capital Advisory, LLC

James Oconnor is the owner and managing member of O'Connor Capital Advisory, LLC in Scottsdale, AZ, with 18 years of industry experience. He holds Series 63, 65, and 66 licenses and previously served on the Coronado Schools Foundation board from 2013 to 2017. O'Connor Capital Advisory is an independent firm that provides discretionary portfolio management and tailored financial planning primarily to high-net-worth individuals, families, and institutional clients, including charitable organizations and pension or profit-sharing plans. The firm offers actively managed, customized investment programs using fundamental, technical, and cyclical analysis with both long- and short-term strategies.

Wealth management
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Charles H

PFS™, Series 66

Phoenix, AZ

Covenant Financial Advisors, LLC

Charles Hirlinger is a financial advisor with Covenant Financial Advisors, LLC in Phoenix, AZ, holding the PFS™ and Series 66 designations and bringing 25 years of industry experience. He has worked with multiple firms including Cambridge Investment Research and operates his own CPA practice, Charles Hirlinger Company, PC, which provides tax consultation and accounting services. Covenant Financial Advisors offers investment management, financial planning, and retirement plan services to individuals, trusts, and business entities. The firm integrates investment advice with affiliated accounting and tax-preparation services, utilizing a balanced ETF-based approach and providing specialized ERISA retirement-plan advisory and consulting services.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner
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Joel B

Series 63, Series 65

Peoria, AZ

21:5 Advisors, LLC

Joel Beyer is a financial advisor with 25 years of industry experience and holds Series 63 and Series 65 designations. He is currently with 21:5 Advisors, LLC, where he has worked since 2024. His prior experience includes roles at RFG Advisory, Heritage Wealth Management, 215 Advisors, and Tres Wealth Management, as well as extensive self-employment since 1989. 21:5 Advisors is a fee-only firm providing discretionary investment management and financial planning services to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes asset-allocation-based portfolio construction and begins client relationships with a proprietary Financial Road Map® to address a wide range of planning topics through both ongoing and project-based engagements.

Annuities Cash flow / budgeting Debt management College savings (529s, UTMA, etc.)
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Katrina L

CFP®, Series 63

Scottsdale, AZ

Lessard Wealth Management

Katrina Lessard is a CFP®-certified financial advisor with 24 years of industry experience. She is the sole advisor at Lessard Wealth Management, an independent registered investment adviser based in Scottsdale, AZ. Prior to founding her firm, Lessard has been affiliated with LPL Financial since 2015. In addition to her advisory work, she conducts financial education seminars and serves as a notary for client documents. Lessard Wealth Management provides financial planning, consulting, and discretionary portfolio management services primarily to high-net-worth individuals and their families. The firm employs a value-oriented, long-term investment approach combining fundamental and technical analysis, with customized advice delivered through modular written plans or ongoing portfolio management.

Retirement income strategy General tax planning Cash flow / budgeting
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Patricia D

ChFC®, Series 63, Series 65

Scottsdale, AZ

Envision Capital Management Ltd

Patricia Druckman is a financial advisor at Envision Capital Management Ltd with 19 years of industry experience. She holds the ChFC® designation and securities licenses Series 63 and 65. Druckman has been with Envision Capital Management since 2005 and is also a licensed insurance agent providing life and disability insurance services. Envision Capital Management Ltd offers discretionary portfolio management and consulting services to individual and high-net-worth clients, including pension and 401(k) plan consulting. The firm uses a buy-and-hold, dividend-reinvestment investment approach informed by fundamental analysis and manages both separately managed accounts and a private pooled investment vehicle, Talisman Partners LLC.

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities
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Kevin S

CFP®, Series 65

Scottsdale, AZ

Spirit West Advisors, LLC

Kevin Schaefer is a CFP® professional with 15 years of industry experience currently serving as the sole advisor at Spirit West Advisors, LLC in Scottsdale, AZ. He has been with Spirit West Advisors since 2017 and has operated Spirit West Certified Planning, LLC since 2014, where he is also involved in insurance sales. His prior experience includes Gradient Advisors, LLC and managing land investment entities. Spirit West Advisors, LLC is an independent, fee-based investment adviser providing discretionary portfolio management and financial planning to individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to construct portfolios and serves an unusually large client base for a solo advisor.

Wealth management Active portfolio management
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Noel E

Series 65

Carefree, AZ

EP Wealth Management LLC

Noel Enokian is a financial advisor at EP Wealth Management LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Amrock, LLC and Renuance Cosmetic Surgery Center. Enokian is also licensed as an insurance agent and dedicates a portion of his time to selling various insurance products. EP Wealth Management LLC provides discretionary investment management and advisory services to individuals and high-net-worth clients. The firm customizes portfolios based on client objectives and risk tolerances, utilizing strategies such as asset allocation, dollar-cost averaging, and technical analysis, and may engage unaffiliated sub-advisors to manage certain accounts.

Annuities
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Gregory L

CFP®, Series 63, Series 65

Phoenix, AZ

Wellfit Financial

Gregory Lane is a CFP® with 22 years of industry experience and is the sole advisor at Wellfit Financial in Phoenix, AZ. He has been operating Lane Financial, P.C. since 2009. Wellfit Financial provides asset management and financial consulting primarily to individual and high-net-worth clients, focusing on portfolios composed mainly of ETFs, mutual funds, and other publicly traded securities. The firm emphasizes continuous account supervision with regular reviews and employs a mix of fundamental, technical, and cyclical analysis without accepting discretionary trading authority.

Passive / index investing
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Charles H

ChFC®

Peoria, AZ

Authentic Financial Planning

Charles Herman is a ChFC® credentialed advisor with four years of experience, currently operating at Authentic Financial Planning in Peoria, AZ. His background includes roles in tax preparation, mortgage lending, insurance, and real estate sales through various related businesses. Herman is also involved in tax preparation and accounting, mortgage brokerage, insurance agency ownership, and residential real estate. Authentic Financial Planning serves individuals, families, high-net-worth clients, business owners, and some corporate clients by offering financial planning and investment advisory services. The firm employs a subscription-style billing model for tiered planning packages and integrates investment management with additional services such as insurance, mortgage origination, tax/accounting, and real estate guidance, alongside public financial education workshops.

Retirement income strategy Social Security optimization Business sale tax planning Charitable giving tax strategies Long-term care insurance Founder/Business Owner Approaching retirement Young Families
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Saul M

CFP®, Series 63

Scottsdale, AZ

True Fiduciary Financial Advisors, LLC

Saul Medina is a CFP® professional with 13 years of experience in the financial services industry. He is the principal of True Fiduciary Financial Advisors, LLC and previously worked at Vanguard for seven years. Outside of his advisory role, he is also involved in real estate sales as a licensed Realtor. True Fiduciary Financial Advisors, LLC provides portfolio management and standalone financial planning primarily to individuals and high-net-worth clients. The firm uses modern portfolio theory with a long-term trading approach, employing mutual funds, equities, fixed income, and ETFs, and accepts both discretionary and non-discretionary mandates.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting
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Jonmark R

Series 63, Series 65

Glendale, AZ

Valhalla Advisors LLC

Jonmark Richardson is a financial advisor with Valhalla Advisors LLC in Glendale, AZ, holding Series 63 and Series 65 licenses and having five years of industry experience. He is also the owner of Financial Partners of America LLC, a licensed insurance agency. Richardson has been with Valhalla Advisors since 2020 and has maintained his role at Financial Partners of America since 2011. Valhalla Advisors serves individual and business clients with portfolio management, financial planning, and estate-planning services, offering both discretionary and non-discretionary management across a range of asset classes. The firm uses a combination of cyclical, fundamental, and technical analysis and employs strategies including derivatives and structured products to manage risk and income.

Retirement income strategy Social Security optimization Options & derivatives strategies Founder/Business Owner
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David F

CFP®, Series 63, Series 65

Scottsdale, AZ

Wealth Engineering, LLC

David Fernandez is a Certified Financial Planner™ (CFP®) with 26 years of experience in the financial advisory industry. He has been the principal advisor at Wealth Engineering, LLC since 2003. The firm is a fee-only investment management and financial planning practice serving individuals, families, retirement plans, trusts, and estates. Wealth Engineering emphasizes macroeconomic fundamental analysis and strategic asset allocation, utilizing broad-based index and passively managed funds with tax-aware management techniques.

Tax-loss harvesting Cash flow / budgeting
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