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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Kevin Riggs A

Series 66

Hemet, CA

Behavior Shift

Kevin Riggs Apolinar is a financial advisor at Behavior Shift with three years of industry experience. He holds a Series 66 designation and has previously worked at Edward Jones and currently serves as a Personal Financial Counselor for Magellan Federal. Outside of his advisory work, he is a part-owner of Good Finds Company, a retail business that sells curated merchandise at local market events. Behavior Shift provides investment management and financial planning services to individual clients, including high-net-worth individuals, using a fee-only structure. The firm combines Modern Portfolio Theory with behavioral finance concepts and offers faith-based investment options, serving a client base that includes non-U.S. residents.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Military & Veterans Values-based investing Christian Faith Based
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Dan H

Series 63, Series 65

Banning, CA

Dan Hassey Investment Advisory

Dan Hassey is the sole advisor at Dan Hassey Investment Advisory in Banning, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He previously worked at McIntosh Capital Advisors, Inc. from 2015 to 2023 before founding his independent advisory firm. Dan Hassey Investment Advisory provides discretionary investment management services exclusively to individual clients, focusing on retirees and those nearing retirement. The firm emphasizes safety and income through portfolios primarily composed of dividend-paying stocks, ETFs, and mutual funds, and employs a combination of top-down economic analysis, bottom-up valuation, detailed dividend assessment, and option strategies to manage income and risk.

Retirement income strategy Income planning Active portfolio management Retired Approaching retirement
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Andrew K

Series 66

Hemet, CA

Alpha Wealth Management, LLC

Andrew Kotyuk is a financial advisor at Alpha Wealth Management, LLC in Hemet, CA, with 21 years of industry experience. He holds the Series 66 designation and has been with Alpha Wealth Management since 2011. Outside of his advisory work, Mr. Kotyuk is the owner of SoCal Propane, LLC, a propane retail company, and serves as CEO of several land development and consulting businesses. Alpha Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, and pension/profit-sharing plans, providing asset management, financial planning, and retirement plan consulting. The firm employs a combination of fundamental and technical analysis to construct and monitor portfolios that include stocks, bonds, ETFs, mutual funds, and other securities, and it uses margin borrowing and options strategies in separately managed accounts.

Options & derivatives strategies Founder/Business Owner
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Ian W

CFP®, ChFC®, Series 63

Hemet, CA

Stirling Financial Group

Ian Weeks is a CFP® and ChFC® with 16 years of experience in financial services. He is currently affiliated with LPL Financial and has prior experience at Northwestern Mutual and Prudential. Outside of his advisory role, he is involved in a small real estate rental business. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plans, institutions, and high-net-worth households. The firm offers a wide range of investment solutions supported by an in-house research team and a large network of investment adviser representatives.

Wealth management
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Evan L

CFP®, Series 65, Series 66

Hemet, CA

Level Financial Advisors, Inc.

Evan Loomis is a CFP® with 14 years of industry experience, currently serving as a financial advisor at Level Financial Advisors, Inc. He previously operated his own consulting business, Loomis Financial Consulting, for eight years and worked at First Financial Consulting for four years. Level Financial Advisors is a fee-only firm that provides financial planning and investment management services to individuals, families, trusts, non-profits, and small-business retirement plans. The firm uses a diversified, asset-allocation approach with mutual funds and ETFs, incorporating tax-efficient portfolio management and participant education in its retirement-plan services.

General retirement planning Cash flow / budgeting Tax-loss harvesting Wealth management College savings (529s, UTMA, etc.) Approaching retirement Mid-Career Professionals Parents
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Daniel G

Series 63, Series 65

Winchester, CA

Sequent Planning, LLC

Daniel Goodman is a financial advisor at Sequent Planning, LLC with 14 years of industry experience. He holds Series 63 and Series 65 designations and has worked at DEG Financial Services since 1997 and Futurity First Insurance Group since 2021. His current tenure at Sequent Planning spans multiple periods beginning in 2021. Sequent Planning, LLC is an SEC-registered advisory firm serving individuals, including high-net-worth clients, and retirement plan sponsors. The firm manages approximately $394.7 million in assets through about 70 advisors and offers services such as discretionary asset management, comprehensive and limited-scope financial planning, and retirement plan consulting. Its investment approach centers on ETF-based strategic models called SmartRisk, and it provides regular investment newsletters and client educational programs free of charge.

Retirement income strategy Roth conversion strategy Equity compensation tax strategy Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Founder/Business Owner Executive
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Reese K

Series 65

Hemet, CA

AlphaStar Capital Management

Reese Kitchen is a financial advisor at AlphaStar Capital Management with a Series 65 credential and one year of industry experience. Prior to joining the financial industry, Reese worked at Target and Petco. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for a diverse client base including individuals, trusts, estates, small businesses, and pension plans. The firm offers both model and custom investment strategies using strategic asset allocation and quantitative analysis, and provides a range of portfolio management and consulting services.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
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Damon F

CFP®, Series 66

Hemet, CA

Commonwealth Financial Network

Damon Friedman is a CFP® professional with 13 years of industry experience, currently serving as a financial advisor at Commonwealth Financial Network since 2021. Prior to that, he worked at an independent financial group from 2016 to 2021. Outside of his advisory role, he is a co-owner of Caliber Pacific Construction, a general contracting business. Commonwealth Financial Network supports a national network of advisors by providing operations, trading, technology, investment management, compliance, and practice-management services. The firm offers a variety of advisory programs and solutions, including discretionary model portfolios and personalized investment options.

Passive / index investing Active portfolio management Tax-loss harvesting Wealth management Retirement income strategy Founder/Business Owner Executive Retired
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Sergey L

Series 66

Winchester, CA

GWN Securities Inc.

Sergey Lyubyatinskiy is a financial advisor at GWN Securities Inc. with seven years of industry experience. He holds a Series 66 designation and has worked at firms including Equitable Advisors and AXA Advisors. Outside of his advisory role, he is also involved in fixed insurance and annuity business as an agent. GWN Securities is an SEC-registered investment adviser and broker-dealer serving individual and business clients, including high-net-worth individuals. The firm offers discretionary managed accounts, financial planning, and access to third-party sub-advisers and model portfolios, employing a range of investment strategies from traditional asset allocation to legacy market-timing and momentum-based methods.

Wealth management Passive / index investing Active portfolio management Tax-loss harvesting Retirement withdrawal strategies Founder/Business Owner
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Eldon G

Series 66

Hemet, CA

PNC Wealth Management

Eldon Gutierrez is a financial advisor with PNC Wealth Management, holding a Series 66 designation and seven years of industry experience. He previously worked at Edward Jones for five years and spent nine years with Enterprise Holdings before entering the financial services sector. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an online discretionary model account available by invitation to employees. The firm’s approach utilizes algorithmic risk assessment and delegated portfolio management with mutual funds and ETFs.

Passive / index investing Active portfolio management Wealth management Executive
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Tiffany D

CFP®, Series 63, Series 66

Winchester, CA

Empower Advisory Group

Tiffany Dugas is a CFP® professional with 20 years of industry experience, currently serving at Empower Advisory Group. Her prior roles include positions at Valic Financial Advisors and Charles Schwab. She also owns mineral rights inherited from her family, which may generate royalty payments. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, delivering integrated services linked to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns and client savings rates in its financial planning approach.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Kevin L

Series 63, Series 65, Series 66

Mountain Center, CA

Valic Financial Advisors

Kevin Landen is a financial advisor with Valic Financial Advisors, holding Series 63, Series 65, and Series 66 licenses and possessing 18 years of industry experience. He has worked at VALIC Financial Advisors since 2015 and is also involved with Agia as an insurance agent. Outside of advising, he has been associated with Thornton Winery since 2007 and works as a real estate agent with EXP Realty of Southern California, focusing on family and friends' property transactions. Valic Financial Advisors primarily serves U.S.-domiciled individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, financial planning, consulting, and brokerage services, utilizing Envestnet-developed UMA models and operating with a large advisor base.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Roel A

Series 66

Hemet, CA

Valic Financial Advisors

Roel Aguinaldo is a financial advisor at VALIC Financial Advisors with nine years of industry experience. He holds the Series 66 designation and has worked at VALIC Financial Advisors since 2017. Outside of his advisory role, he operates an affiliate marketing business focused on health and fitness products. VALIC Financial Advisors primarily serves U.S.-domiciled individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, financial planning, and brokerage services, utilizing Envestnet-developed UMA models for portfolio construction.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Daniel O

Series 63, Series 66

San Jacinto, CA

J.P. Morgan Securities

Daniel Oropeza is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and bringing 16 years of industry experience. He has worked at JPMorgan Chase Bank and J.P. Morgan Securities since 2009. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting through a select group of Wealth Advisors. As a subsidiary of J.P. Morgan, the firm delivers advisory services alongside affiliated brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Sergio G

Series 66

Hemet, CA

J.P. Morgan Securities

Sergio Godinez is a financial advisor at J.P. Morgan Securities with 22 years of industry experience and holds a Series 66 designation. He has been with J.P. Morgan Securities since 2012 and concurrently with JPMorgan Chase Bank, NA since 2010. Outside of his advisory role, he has served for a decade as a football official with the Southern California Collegiate Football Officials. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. As a subsidiary of J.P. Morgan, the firm integrates advisory services with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Megan S

Series 63, Series 66

Hemet, CA

J.P. Morgan Securities

Megan Shoemake is a financial advisor at J.P. Morgan Securities with 17 years of industry experience. She holds Series 63 and Series 66 licenses and has been with J.P. Morgan Securities since 2012, having also worked at JPMORGAN Chase Bank, N.A. since 2008. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a team of Wealth Advisors. The firm combines large institutional advisory operations with brokerage and investment management capabilities, delivering recommendations on a non-discretionary basis while clients retain final decision authority.

Wealth management Executive Founder/Business Owner
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Kyle G

Series 65

San Jacinto, CA

Edelman Financial Engines

Kyle Grout is a financial advisor at Edelman Financial Engines with one year of industry experience. He holds a Series 65 designation and has prior experience at Ruggieri Financial and Capital Insight Partners LLC. Before entering the financial industry, he served four years in the United States Marine Corps and attended Arizona State University. Edelman Financial Engines provides technology-enabled investment advisory services focused on workplace retirement accounts, IRAs, taxable accounts, and institutional clients. The firm manages model-based and customized portfolios, offers sub-advisory services, and supports a large client base through both advisor-led and online platforms.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Robert B

CFP®, Series 66

Hemet, CA

LPL Financial

Robert Brood is a CFP® professional with 32 years of industry experience, currently affiliated with LPL Financial. He previously worked at Cetera and CETERA Financial Specialists LLC for over two decades. In addition to his advisory role, he has been involved with Brood and Seibert CPA's, a tax preparation and accounting firm, since 1997. LPL Financial provides advisory and brokerage services to a diverse range of clients, including individual investors, retirement plan sponsors, institutions, and high-net-worth households, offering various investment solutions supported by an in-house research team.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Darren C

CFP®, Series 63, Series 65

Hemet, CA

Raymond James Financial

Darren Canada is a CFP® with 36 years of industry experience, currently serving as a financial advisor at Raymond James Financial. He has been with Raymond James since 1999 and also owns TC Financial LLC, a support company for his advisory activities. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individual investors, high-net-worth clients, pension plans, and institutional entities. The firm emphasizes non-discretionary advisory services, working collaboratively with clients to develop tailored financial plans and investment recommendations.

General retirement planning Business succession planning Cash flow / budgeting Founder/Business Owner Retired
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Steven A

Series 66

Hemet, CA

Merrill

Steven Amacher is a financial advisor with Merrill and holds a Series 66 designation. He has been in the financial services industry since 2025, with prior experience at NYLIFE Securities LLC and New York Life Insurance Company. Before entering the financial sector, he worked with IBEW Local 47 for 15 years. Merrill serves a diverse client base including individuals, retirement plans, corporations, and institutional clients by offering a range of managed account programs, discretionary portfolio management, and brokerage services. The firm integrates investment management with Bank of America affiliates and emphasizes manager selection, tax-efficient strategies, and a broad suite of investment solutions.

Tax-loss harvesting Active portfolio management Executive Founder/Business Owner Mid-Career Professionals HENRY (High Earners, Not Rich Yet)
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