Bruce Krieg is a financial advisor at Midwest Investment Advisors, LLC in Fenton, Missouri, holding a Series 65 designation with 15 years of industry experience. He has been with Midwest Investment Advisors since 2010 and also has a long-standing association with Kriegl Lohbeck & Co dating back to 1992. Midwest Investment Advisors serves individual, high-net-worth, institutional, and business clients, providing discretionary portfolio management and financial planning. The firm employs multiple analysis methods and manages all portfolios in-house, overseeing a notably high client load for a solo advisor and maintaining an affiliation with an accounting firm to offer complementary services.

Jeffrey Mcgovern is a Series 65-licensed financial advisor with 13 years of industry experience. He is currently the sole advisor at Haven Wealth Planning, where he has worked since 2022. Prior to that, he spent six years at Buckingham Strategic Wealth, LLC. Haven Wealth Planning provides discretionary investment management and financial planning services primarily for individual and high-net-worth clients. The firm employs an evidence-based, passive investment approach grounded in Modern Portfolio Theory and the Fama–French framework, often utilizing index mutual funds and ETFs, and integrates financial planning with investment advice.

Daniel Heffernan is the principal of Heffernan & Associates, Inc. in St. Louis, MO, holding the CFP® designation and Series 63 license with 28 years of industry experience. He has been with Heffernan & Associates since 1985. Heffernan is also licensed as a life insurance agent for fixed annuities with Jackson National Life Insurance Company and AssetMark Trust Company. Heffernan & Associates provides investment advice and financial counseling to individuals, families, and related entities, managing approximately $17.12 million in client assets as of December 31, 2024. The firm employs a fundamental, long-term investment approach with a focus on macroeconomic assessment, credit analysis, and valuation, operating primarily on a non-discretionary basis with ongoing consultation and financial planning services.

Gary Cassell is a financial advisor at Premier Wealth Advisory Services, Inc. in Chesterfield, MO, with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Premier Wealth Advisory Services since 1998, also working at Ceros Financial Services Inc. since 2012. Cassell is an independent insurance agent for various companies in addition to his advisory work. Premier Wealth Advisory Services provides portfolio and active management to individuals, high-net-worth clients, trusts, and retirement plans, using a blend of technical and fundamental analysis combined with tactical timing rules. The firm offers discretionary and non-discretionary management across multiple asset classes and conducts daily monitoring with monthly reviews.

Monica Gamblin is a financial advisor at Integra Wealth Advisors in Dallas, TX, with 19 years of industry experience. She holds Series 63 and Series 66 designations and has worked previously at First Heartland Capital, Inc. from 2011 to 2016. In addition to her advisory role, she operates The Gamblin Group, providing tax representation and preparation services. Integra Wealth Advisors serves individual clients by offering comprehensive financial planning and tax-related services, with a focus on acting as a liaison to third-party money managers rather than managing assets directly. The firm also conducts public seminars and workshops aimed at educating clients and the public at no charge.

Michael Piper is the principal of Michael Piper, LLC, an investment management firm based in Saint Louis, MO. He holds the PFS™ designation and has two years of industry experience. In addition to his advisory role, Piper owns and authors for Simple Subjects, LLC, a publishing company, and serves as a volunteer board member for the Bogle Center for Financial Literacy. Michael Piper, LLC provides financial planning and investment advice to individuals, high-net-worth individuals, and small businesses. The firm emphasizes passive investing with a focus on tax efficiency and sequencing risk, and integrates tax and accounting considerations into its planning approach.

Ethan Oetter is a financial advisor at Long River Investment Management LLC with seven years of industry experience. He holds a Series 65 designation and has previously worked at Twin Springs Investments, LLC, where he continues to provide contract administrative support. Long River Investment Management LLC is an independent, single-advisor firm managing approximately $71.8 million across various client types, including individuals, trusts, and institutions. The firm employs a dual-strategy approach combining concentrated value stock selection with ETF-based global diversification, emphasizing long-term, tax-efficient portfolio management tailored to client objectives.

Kyle Parke is the sole advisor at Parke Investment Management, Inc. in St. Louis, MO, holding a Series 65 credential with 28 years of industry experience. He has led his independent firm since 1993 and has also been associated with Holiday Inn Corp. since 1992. Parke Investment Management serves primarily individual clients through discretionary portfolio management and occasionally provides financial planning at no additional charge. The firm manages a modest asset base for a limited client roster, employing a broad range of investment vehicles and utilizing borrowing and derivatives strategies within separately managed accounts.

Richard Baldwin is the sole advisor at Baldwin Wealth Management, LLC in St. Louis, MO. He holds the CFA® designation and Series 63 license, with 15 years of industry experience. Baldwin has led his independent firm since 2010, focusing on investment management and financial consulting. Baldwin Wealth Management serves individuals, trusts, estates, endowments, foundations, businesses, and participant-directed retirement plans, providing fiduciary investment advice and portfolio management. The firm employs a long-term investment approach based on Modern Portfolio Theory, utilizing diversified asset-class allocations with rules-based tilts and a buy-hold-rebalance strategy.

John Gower is the sole advisor at John C. Gower, CFP, EA, an independent firm based in St. Louis, MO. He holds the CFP® and Series 65 designations and has seven years of industry experience, with his firm operating since 1996. In addition to financial advising, he also provides tax preparation services. The firm offers fee-only financial planning and discretionary investment management primarily for high-net-worth individuals, small businesses, trusts, and retirement plans. It employs a strategic asset-allocation approach focused on diversification, cost containment, tax management, and ongoing portfolio oversight.

Charles Heisner is a CFP® and Series 65-registered financial advisor with 24 years of industry experience. He is the principal of Heisner Financial, LLC, an independent firm he founded in 2001 in St. Louis, MO. Heisner maintains an active CPA license, which he uses to supplement his financial advisory services. Heisner Financial, LLC provides personal financial planning and investment advisory services to individuals, trusts, and select business clients, integrating tax, bookkeeping, and business consulting with investment advice. The firm manages approximately $37 million in client assets on a non-discretionary basis and offers both ongoing and hourly consulting engagements.

Joseph Darpel is a CFP® with 32 years of experience in the financial services industry. He is the principal advisor at Smart Steps Wealth Management LLC, having previously worked at Gunpowder Capital Management, Hayden Royal, and Raymond James Financial Services. He is also president of Jos F Darpel Investment Co., a non-investment-related support company. Smart Steps Wealth Management LLC offers discretionary asset management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, and employer-sponsored retirement plans. The firm combines fundamental, quantitative, and technical investment analysis and provides institutional and retirement-plan services alongside individual wealth management, including the use of derivatives in managed accounts.

Michael Leara Sr. is a financial advisor at Gateway Advisors, LLC in St. Louis, MO, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Gateway Advisors since 2005, alongside roles at WFG Advisors, LP and Williams Financial Group since 2003. Outside of advisory work, he serves as Executive Director of the Missouri Gaming Commission and is involved in commercial land development consulting and law enforcement equipment sales through his ownership of Jupiter, LLC and Defense Logistics, LLC. Gateway Advisors provides discretionary portfolio management and consulting services primarily to institutional and pooled clients, using a combination of technical and fundamental analysis to guide active management across equities, bonds, and pooled investment products.

Ethan Rush is the sole advisor at Sigma Advisors, LLC in St. Louis, MO, with 10 years of experience in financial advising and a Series 66 designation. He has prior experience at Rush Penn, LLC, and has maintained a legal practice as an attorney since 1988, primarily focusing on estate planning. In addition to his advisory role, he provides legal counsel separately under his own law practice. Sigma Advisors offers financial planning, investment management, and single-family office services to individuals, trusts, estates, foundations, and single-family offices, serving high- and ultra-high-net-worth clients. The firm emphasizes portfolio management using passive, low-turnover ETFs and no-load mutual funds, operates on a non-discretionary basis, and employs a flat annual fee structure.

Stephen Harris is a financial advisor at Vanda Advisers, an independent sole-proprietor firm based in Saint Louis, MO. He holds a Series 65 designation and has 10 years of industry experience. Prior to founding the firm, he had a long corporate career designing and marketing software for broker-dealers and investment managers. He also serves as an unpaid treasurer managing investments for a nonprofit organization. Vanda Advisers provides individualized investment advice and discretionary portfolio management to individuals, couples, and employers, including 401(k) plan guidance. The firm employs an investment process that considers historical returns, market conditions, fund manager experience, and economic and political factors, focusing on mutual funds, ETFs, and bonds with holdings typically held for several months or longer.

Garrett Gould is a CFP®-credentialed financial advisor with eight years of industry experience. He is the principal of Halyard Financial, LLC in St. Louis, MO, and previously worked at Equity Advisors of Kentucky. In addition to his advisory role, he owns and operates Halyard Tax, LLC, a tax preparation business. Halyard Financial is an independent investment adviser managing approximately $23.3 million across 46 client relationships. The firm serves individuals, high-net-worth clients, trusts, and business entities, focusing on passive portfolio construction using index funds and ETFs within a modern portfolio theory framework, supplemented by fundamental and technical analysis. The firm offers discretionary portfolio management alongside hourly and subscription-style comprehensive financial planning, integrating tax considerations into portfolio design.

I’m a CFA® and CFP® professional who helps young professionals and growing families navigate life’s big financial decisions with clarity and confidence. Many of my clients are in the middle of major transitions—equity compensation, an inheritance, buying a home, or welcoming a child—and want expert guidance without the jargon. I combine deep technical expertise with a straightforward, approachable style so you can make smart moves today and build lasting wealth for tomorrow. My approach is collaborative and grounded in your real-life goals. We’ll create a plan that’s clear, flexible, and tailored to your priorities—whether that’s funding your next big move, investing for long-term growth, or making work optional someday. The result? You spend less time stressing about money and more time enjoying the life you’re building.

David Zaegel is a CFP® with 12 years of experience in financial advising, currently serving as the sole advisor at CWOs for Hire LLC in Saint Louis, MO. He has been with CWOs for Hire since 2016 and is also a minority owner and accountant at CPAs for Hire LLC, an accounting and tax firm, where he provides CFO services and tax return preparation. Additionally, he owns Fastball LLC, an investment education business he restarted in 2025. CWOs for Hire LLC offers personalized investment management and financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and corporate clients. The firm uses a combination of fundamental, technical, cyclical, and charting analysis with both passive and active management strategies, and maintains a referral relationship with an affiliated accounting firm.

Andres Bonifacio Jr. is a financial advisor at Bonifacio & Company, LLC in Saint Louis, MO, holding a Series 65 designation with 22 years of industry experience. He has been with Bonifacio & Company since its founding in 2009. Bonifacio & Company provides discretionary and non-discretionary portfolio management, model portfolios, and allocation research primarily to other investment advisors, broker-dealers, fiduciaries, and institutional accounts. The firm uses in-house quantitative models to guide investment decisions, implementing strategies largely through ETFs across both passive and active asset-allocation approaches, and also offers licensing and white-label solutions to third parties.

Patrick Robert is a CFP® professional with two years of experience, currently serving as the sole advisor at Generational Wealth Specialists. He has been involved with PKR Investments, LLC since 2009 and owns J&P Deluxe Properties. PKR Investments, LLC is an independent advisory firm that provides financial planning and consulting for individual and high-net-worth clients, primarily through referrals to third-party managers. The firm develops tailored plans addressing cash flow, retirement, tax, and estate issues, and monitors recommended managers without exercising discretionary trading authority or custody of client assets.