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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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Trent S

Series 65

Grantsville, UT

F2 F Retirement, LLC

Trent Stirling is a financial advisor at F2 F Retirement, LLC, holding a Series 65 credential with 11 years of industry experience. He has served as a seminary teacher for the LDS Church since 2012, teaching high school students about religion. He is also an independent real estate agent. F2 F Retirement primarily serves individual investors, offering both discretionary and non-discretionary portfolio management along with comprehensive financial planning. The firm combines fundamental and technical analysis in its investment approach and provides various implementation options, including mutual funds, ETFs, bonds, options, and annuities.

Annuities Equity compensation tax strategy Retired Founder/Business Owner Approaching retirement
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Philip E

Series 63, Series 66

Tooele, UT

F2 F Retirement, LLC

Philip Eldredge is a financial advisor at F2 F Retirement, LLC with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at Deseret First Credit Union. In addition to his advisory role, he sells life insurance as an independent agent, a business he began while at Fidelity Investments. F2 F Retirement primarily serves individual investors, offering discretionary and non-discretionary portfolio management along with comprehensive financial planning and annual reviews. The firm combines fundamental and technical analysis in its investment process and provides clients with a range of implementation options including mutual funds, ETFs, bonds, options, annuities, and insurance products.

Annuities Equity compensation tax strategy Retired Founder/Business Owner Approaching retirement
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Lance M

Series 63, Series 65, Series 66

Tooele, UT

F2 F Retirement, LLC

Lance Mccubbins is a financial advisor with F2 F Retirement, LLC, holding Series 63, 65, and 66 licenses and bringing 24 years of industry experience. He has been with F2 F Retirement since 2011. In addition to his advisory role, he owns L7 Insurance, where he sells life insurance, annuities, and other health-related policies. F2 F Retirement primarily serves individual investors with discretionary and non-discretionary portfolio management and comprehensive financial planning. The firm uses a combination of fundamental and technical analysis, offering active strategies that may include options and margin, and provides clients with educational communications and periodic seminars.

Annuities Equity compensation tax strategy Retired Founder/Business Owner Approaching retirement
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Scott C

Series 63, Series 65

Stansbury Park, UT

On Investment Management CO

Scott Cluff is a financial advisor with On Investment Management Company, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. He has worked at The O.N. Equity Sales Company and Ohio National Financial Services since 2011. Outside of his advisory role, he serves as a trustee for his parents' estate and is involved in marketing life, health, and disability insurance products through True North Wealth Management LLC. On Investment Management Company provides financial planning and investment advisory services to individual investors, charitable organizations, businesses, and retirement plan sponsors. The firm offers a range of advisory programs, including fee-based financial planning and access to multiple third-party investment platforms, with a significant portion of client assets managed on a non-discretionary basis.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.)
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Paul K

Series 63, Series 66

Grantsville, UT

Transamerica Retirement Advisors, LLC

Paul Kelley is a financial advisor with Transamerica Retirement Advisors, LLC, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. He has worked at Transamerica Investors Securities Corporation and Transamerica Retirement Solutions since 2015. Outside of his advisory role, he is an athletic coach for the Tooele County School District and a part owner of Kelley Family Enterprises, which operates in moving, construction, and home inspection services. Transamerica Retirement Advisors serves participants in employer-sponsored retirement plans and IRA owners through various managed and advisory programs. The firm’s investment approach incorporates proprietary portfolio models and ongoing oversight provided by Morningstar Investment Management, focusing on personalized asset allocation and retirement guidance.

General retirement planning Retirement income strategy Income planning
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Casey W

Series 63, Series 66

Tooele, UT

LPL Financial

Casey Walker is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. Prior to joining LPL Financial in 2025, he worked at Cetera Advisor Networks LLC for 12 years and has been involved with Walker Consulting LLC since 2004. Outside of his advisory work, he coaches soccer with TC United Soccer. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a range of investment solutions supported by an in-house research team and a large network of investment adviser representatives.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Abraham G

Series 66

Tooele, UT

LPL Financial

Abraham Guzman is a financial advisor with LPL Financial, holding a Series 66 designation and beginning his advisory career in 2024. Prior to joining LPL Financial, he worked at Northwestern Mutual and held various roles across multiple industries including education and retail. He has been involved with Yakima Valley College and North Seattle College since 2021. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and a broad platform that integrates advisory and brokerage services.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Russell J

Series 63, Series 66

Stansbury Park, UT

Edward Jones

Russell Johns is a financial advisor at Edward Jones with 11 years of industry experience. He has held previous roles at Merrill and JP Morgan Chase Bank. His credentials include the Series 63 and Series 66 licenses. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including pension plans and charitable organizations. The firm manages over $1 trillion in assets through a large network of advisors and offers various advisory strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Thomas W

Series 66

Tooele, UT

LPL Financial

Thomas Walk is a financial advisor with LPL Financial, holding a Series 66 designation and 12 years of industry experience. He has worked at Mountain American Credit Union since 2017 and previously was associated with Bruce A. Lefavi Annuities and Securities from 2013 to 2017. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and combines large-scale advisory operations with non-advisory product offerings.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Barry B

Series 63, Series 65

Stansbury Park, UT

Cetera

Barry Brundage is a financial advisor at Cetera with 36 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at firms including LPL Financial, CUNA Mutual Group, and U.S. Bancorp Investments. Outside of his advisory role, he is a 50% owner of Bodyworks Chiropractic. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services, combining advisor-managed accounts with firm-sponsored model portfolios and third-party solutions.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Executive Retired HENRY (High Earners, Not Rich Yet) Approaching retirement
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Ronald B

Series 63, Series 65

Grantsville, UT

Raymond James & Associates

Ronald Ban is a financial advisor at Raymond James & Associates with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Raymond James since 2013. Prior to his advisory role, he worked at Mountain View High School for five years. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, retirement plans, corporate and charitable entities, and government clients. The firm offers tailored financial plans and asset-allocation analyses, supporting both discretionary and non-discretionary advisory relationships.

General retirement planning Wealth management Founder/Business Owner Retired Executive
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Trent W

Series 63, Series 66

Grantsville, UT

Fidelity

Trent Williams is a financial advisor at Fidelity with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at various Fidelity divisions since 2010, including Fidelity Brokerage Services and Fidelity Personal and Workplace Advisors. Fidelity’s Strategic Advisers LLC offers investment management and advisory services to retail and institutional clients, employing a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm also serves as an advisor to registered investment companies and utilizes systematic methodologies alongside AI and large language models in its investment process.

Charitable giving & philanthropy Active portfolio management
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Alondra A

Series 63, Series 65

Lake Point, UT

Mass Mutual Investors Services

Alondra Azurmendi is a financial advisor at Mass Mutual Investors Services with 18 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at Massachusetts Mutual Life Insurance Company since 2017. Her prior experience includes roles at USAA Financial Planning Services and USAA Financial Advisors Inc. Outside of her advisory work, she is involved in managing a rental property. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, focusing on collaborative, goal-based planning and a range of investment programs.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Tye H

Series 63, Series 65

Tooele, UT

Edward Jones

Tye Hoffmann is a financial advisor with Edward Jones, holding Series 63 and Series 65 credentials and bringing 27 years of industry experience. He has been with Edward Jones since 2002. Outside of his advisory role, Hoffmann serves as a Tooele County Councilman, participating in local legislative activities. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory strategies and affiliated investment products, operating under a fiduciary standard and supported by a nationwide network of over 23,000 financial advisors.

Retirement income strategy General retirement planning Business ownership considerations Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner
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Joseph B

Series 63, Series 66

Stansbury Park, UT

Fidelity

Joseph Boris is a financial advisor at Fidelity with Series 63 and Series 66 licenses and two years of industry experience. His background includes multiple roles at Fidelity Investments and prior work in education and retail sectors. He works at Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients. The firm uses a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios across various investment vehicles.

Charitable giving & philanthropy Active portfolio management
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Christopher M

Series 63, Series 66

Stansbury Park, UT

LPL Financial

Christopher Marburger is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 10 years of industry experience. He previously worked at Edward Jones and Fidelity Brokerage Service LLC before joining LPL Financial. LPL Financial serves a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of advisory and brokerage solutions supported by an in-house research team and a broad platform that integrates model portfolios, third-party managers, and customized client arrangements.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Tax-loss harvesting Founder/Business Owner Retired
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Dale B

Series 66

Tooele, UT

Edward Jones

Dale Bunnell is a financial advisor with Edward Jones, holding a Series 66 designation and bringing experience from prior roles at Goldman Sachs, Goldenwest Credit Union, Health Care Credit Union, and Huntsman International. He has been with Edward Jones since 2025. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates a nationwide network of over 23,700 financial advisors.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Multi-generational wealth transfer General retirement planning Wealth management Retired Founder/Business Owner Executive
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