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Joe F

CFP®, CFA®

New York, NY

Fortrove Partners

Hi! My name is Joe Forish and I started Fortrove Partners to help technologists deal with challenges of company ownership / equity compensation. From a young age, I learned about maximizing hard work and doing what you do best while working at my father’s auto dealership. I also saw first-hand both the rewards and challenges of running a business. Prior to Fortrove, I honed my expertise investing in public and private equity. I graduated from Pennsylvania State University with a B.S. in Finance and International Business, and from the Harvard Business Analytics Program, with Distinction. In my free time you will find me skiing an evergreen tree-lined run or longboarding when it’s cloudy and glassy. I live in New York City with my wife Linda.

Startup equity planning Exec comp design Business ownership considerations Technology Professional Founder/Business Owner Established Professionals Gen Y/Millennials (Born 1980-1995)

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John C

Series 63, Series 65

Grosse Pointe Farms, MI

Conway Asset Management, Inc.

John Conway is the principal advisor at Conway Asset Management, Inc. in Grosse Pointe Farms, MI, holding Series 63 and Series 65 licenses with 10 years of industry experience. He has been with Conway Asset Management since 1988. Conway Asset Management is an independent, state-registered advisory firm that provides discretionary portfolio management and limited hourly investment counseling to individuals, retirement plans, trusts, estates, and charitable organizations. The firm employs a fundamental investment approach focused on companies with strong growth and conservative balance sheets, managing accounts across equities, inflation hedges, fixed income, and cash equivalents.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Frank C

Series 65

Detroit, MI

Jamerson-Crosby Investment Advisors LLC

Frank Crosby is a Series 65-licensed financial advisor with Jamerson-Crosby Investment Advisors LLC in Detroit, MI, bringing 12 years of industry experience. He concurrently works as a full-time research scientist at the U.S. Department of Defense's Naval Surface Warfare Center in Panama City, Florida. Jamerson-Crosby Investment Advisors LLC offers investment advisory and portfolio management services to individuals, trusts, estates, charitable organizations, foundations, and endowments. The firm employs a quantitative and economic analysis-driven investment process, combining long-term asset allocation with ongoing monitoring and rebalancing, and provides free services to nonprofit charitable organizations.

Active portfolio management Options & derivatives strategies
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David U

Series 66

Berkley, MI

Underhill Investments, LLC

David Underhill is the sole advisor at Underhill Investments, LLC, an independent firm based in Berkley, MI. He holds a Series 66 designation and has 14 years of experience in investment advisory services. In addition to his financial advisory work, Mr. Underhill is a licensed attorney providing estate planning services and a licensed insurance agent offering fixed annuities, life, and long-term care insurance. Underhill Investments provides discretionary portfolio management and co-advisory services primarily to individual and high-net-worth clients. The firm employs a blend of fundamental, technical, and cyclical analysis, incorporating long- and short-term positions and option strategies tailored to each client’s Investment Policy Statement.

ESG / Sustainable investing
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David R

CFP®, Series 66

Grosse Pointe Shores, MI

Tetra Wealth Management

David Rakecky is a CFP® and holds a Series 66 license, with two years of industry experience. He is the sole advisor at Tetra Wealth Management in Grosse Pointe Shores, MI. Prior to his current role, he worked at Raymond James & Associates and Rocket Mortgage. Tetra Wealth Management serves inheritors, high-net-worth individuals, and foundations or charities, generally focusing on clients with investable assets of $1 million or more. The firm provides financial planning and discretionary portfolio management with an investment approach that combines fundamental, technical, and cyclical analysis within a long-term buy-and-hold strategy, supplemented by short-term trading and options when appropriate.

Income planning Debt management Options & derivatives strategies Tax-loss harvesting
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Anita P

CFA®

Warren, MI

Weil Enterprises, Inc.

Anita Prasky is a CFA® charterholder with 15 years of industry experience and serves as the sole advisor at Weil Enterprises, Inc., where she has worked since 1981. Weil Enterprises provides tailored investment advice and portfolio management to individuals, high-net-worth individuals, and corporate clients. The firm emphasizes fundamental analysis and a long-term investment approach, managing accounts on a non-discretionary basis with a focus on low turnover, tax considerations, and minimizing brokerage costs.

Active portfolio management Tax-loss harvesting
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Brewster S

CFP®

Royal Oak, MI

The Financial Planning Company

Brewster Smith is a CFP® professional with nine years of industry experience, currently serving as the sole advisor at The Financial Planning Company in Royal Oak, MI. He has worked at his current firm since 2016 and previously spent four years at Diversified Portfolios, Inc. The Financial Planning Company offers financial planning and discretionary investment management to individuals, high-net-worth clients, qualified retirement plans, and trusts. The firm employs a long-term strategic asset allocation approach combined with enhanced indexing and quarterly rebalancing, utilizing research from Morningstar and proprietary data from Dimensional Fund Advisors.

Real estate investing Passive / index investing
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Tarek A

CFA®, Series 63

Grosse Pointe Park, MI

Abram Asset Management

Tarek Abouljoud is a CFA® charterholder with 15 years of industry experience and has been the sole advisor at Abram Asset Management since 2009. He is also a partner in Gourmet Food Holdings, a food distribution business where he contributes to recipe development and management. Abram Asset Management offers discretionary and non-discretionary investment advisory services to individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm employs a research-driven, balanced approach to portfolio management, incorporating fundamental and technical analysis, credit-spread comparisons, and proprietary timing models, with strategies tailored to client risk tolerance and liquidity needs.

Options & derivatives strategies
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Jonathan M

Series 65

Grosse Pointe Shores, MI

Ballers and Associates

Jonathan Marko is a financial advisor at Ballers and Associates with eight years of industry experience. He holds a Series 65 designation and has maintained a concurrent legal career as an attorney at Rasor Law Firm for over 15 years. His advisory work is affiliated with his law practice, creating a niche that combines legal and financial referral services. Ballers and Associates specializes in connecting clients with legal judgments or settlements to third-party investment advisers rather than managing portfolios directly. The firm operates on a referral basis, partnering with established advisors while maintaining a legal-centric focus uncommon among independent advisory firms.

Attorney
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Ilirjan S

CFA®, Series 66

Birmingham, MI

Whistle Stop Financial Advice

Ilirjan Shkurti is a CFA® charterholder and holds a Series 66 license with 11 years of industry experience. He currently leads Whistle Stop Financial Advice and has prior experience at Ameriprise and Hantz Financial Services. In addition to his advisory role, he works as a Physician Financial Counselor at Henry Ford Health. Whistle Stop Financial Advice offers hourly-based financial planning and discretionary portfolio management focused on passive, low-cost index funds and ETFs across multiple asset classes. The firm employs a risk-profile driven, rebalancing investment approach and separates planning fees from investment management services.

Passive / index investing General retirement planning Doctor or Medical Professional
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Bryan M

Series 65

Birmingham, MI

Long Lake Capital Management, LLC

Bryan Mortenson is the sole advisor at Long Lake Capital Management, LLC in Birmingham, MI, holding a Series 65 designation with 13 years of industry experience. He has led Long Lake Capital Management since 2014. Bryan serves on the Board of Directors at Nexteon, an aviation software company, where he participates in board meetings and engages with management and investors. Long Lake Capital Management is an independent advisory firm providing discretionary portfolio management through separately managed long/short accounts to individuals, high-net-worth investors, and corporate clients. The firm employs a value-oriented, special-situations investment approach based on fundamental, bottom-up research and offers tailored investment solutions, including client-imposed restrictions.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Matthew C

CFA®, Series 63

Troy, MI

Cook & Associates

Matthew Cook is a CFA® charterholder and Series 63 registered advisor with 21 years of industry experience. He has been the principal of Cook & Associates since 2010 and has also been affiliated with LPL Financial LLC since 2009. Outside of his advisory role, he owns an insurance agency specializing in non-variable life insurance. Cook & Associates is an independent registered investment adviser managing approximately $56.6 million for about 89 clients. The firm provides individualized portfolio management and manager-selection services primarily to individuals, including high-net-worth clients, and certain charitable organizations, focusing on long-term investment strategies based on fundamental analysis and asset allocation.

Wealth management
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Jarryd S

Series 65

Royal Oak, MI

Harbor Light Planning

Jarryd Smith is a financial advisor at Harbor Light Planning with four years of industry experience. He holds a Series 65 designation and has worked at firms including Portfolio Solutions and CACI International, as well as self-employment ventures prior to his current role. Harbor Light Planning, LLC is a fee-only, holistic financial and life-planning firm serving primarily individual clients and families. The firm offers comprehensive retainer-based planning, discretionary investment management, and tax preparation services, with an emphasis on tax-aware portfolio construction and cash-flow simplification.

General tax planning Cash flow / budgeting Mid-Career Professionals
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Paul C

Series 63, Series 65

Royal Oak, MI

Cedar Grove Capital Management

Paul Cerro is an advisor at Cedar Grove Capital Management LLC in Royal Oak, MI, holding Series 63 and Series 65 licenses with one year of industry experience. He has worked in various roles including as a financial analyst for Seed Health, a consumer goods company. Prior to his current position, Paul held roles at firms such as Bank of America/Merrill Lynch and several healthcare-focused ventures. Cedar Grove Capital Management is a single-advisor investment manager offering discretionary portfolio management and customized investment policy statements. The firm utilizes fundamental analysis with both long- and short-term trading strategies across multiple asset classes and accepts performance-based fees tied to benchmarks and high-water marks.

Options & derivatives strategies Active portfolio management
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Robert S

Series 65

Huntington Woods, MI

Nylrem Asset Management, LLC

Robert Solway is a financial advisor at Nylrem Asset Management, LLC in Huntington Woods, MI, holding a Series 65 designation with nine years of industry experience. He has been with Nylrem Asset Management since 2016. Nylrem Asset Management provides investment advice, portfolio management, and financial planning to private and high-net-worth individuals across various account types. The firm emphasizes long-term, diversified asset allocation with a focus on tax implications and after-tax returns, operating on an hourly, consultative basis without discretionary trading authority.

General retirement planning
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David S

Series 65

Grosse Pointe City, MI

R.J. Sutts & Company

David Sutts is a financial advisor at R.J. Sutts & Company with 29 years of experience in the industry. He holds a Series 65 designation and has been with the firm since its founding in 1997. R.J. Sutts & Company provides investment advisory services to individuals, families, and trusts, focusing on risk assessment, investment strategy, portfolio management, and withdrawal planning. The firm manages approximately $9.7 million on a discretionary basis for about 40 clients, utilizing technical, fundamental, and macroeconomic analysis to construct diversified portfolios primarily composed of no-load mutual funds and ETFs.

Retirement withdrawal strategies Active portfolio management Options & derivatives strategies
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Peter K

CFA®

Birmingham, MI

Kennedy Investment Counsel LLC

Peter Kennedy is a CFA® charterholder based in Birmingham, MI, with seven years of experience at Kennedy Investment Counsel LLC and 40 years at Comerica, Inc. He leads Kennedy Investment Counsel LLC, an independent firm specializing in portfolio management for high-net-worth individuals and charitable organizations. The firm creates individualized investment plans and employs a mix of charting, fundamental, quantitative, and technical analysis to build long-term portfolios. Kennedy Investment Counsel maintains a boutique practice with a very small client base, offering highly individualized oversight without using third-party subadvisers or wrap fee programs.

Passive / index investing Real estate investing Wealth management
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David D

CFP®, AAMS®

Royal Oak, MI

Deller Wealth Management LLC

David manages the finances for a group of families and business owners in Oakland County, Michigan. His expertise includes investment advisement, risk management, education planning, longevity planning, social security planning, estate planning, tax consultations, life insurance, charitable giving, and Medicare resources. He prioritizes meaningful personal relationships and provides honest advice. David attended Central Michigan University where he earned his Bachelor’s degree majoring in Personal Financial Planning. After graduation, he gained experience working as a financial advisor for two Fortune 500 firms over seven years before opening his independent practice, Deller Wealth Management, in 2018. Clients deserve personalized solutions from professionals they know and trust. David’s focus is getting to know you and your family financially in order to understand your goals. He provides a tailored approach to best meet your financial objectives. David is dedicated to providing the latest technology and resources to his clients in an endeavor to create an ideal client experience. “How can I help? It’s a simple but powerful question. I’d love to hear your story, learn who you are and how I can help.”

Charitable giving & philanthropy Wealth management ESG / Sustainable investing Founder/Business Owner
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Thomas J

CFP®, Series 66

St. Clair Shores, MI

Thomas Jones Financial LLC

Thomas Jones is a CFP® and holds a Series 66 license, with 15 years of experience in financial advising. He is the sole advisor at Thomas Jones Financial LLC, which he founded in 2009. In addition to his financial advisory work, Jones is also an attorney operating Thomas Jones Legal PLC, providing general legal services and dedicating approximately half of his professional time to legal practice. Thomas Jones Financial LLC primarily serves individual investors, business entities, estates, and trusts, offering fee-only, non-discretionary investment management and financial planning. The firm employs a top-down investment approach focused on strategic asset allocation, low-cost funds, and after-tax outcomes, and integrates affiliated legal services including estate planning and tax preparation.

Wealth management Passive / index investing Active portfolio management
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Kimberly W

Series 65

Grosse Pointe Woods, MI

Investors Management Services Inc

Kimberly Wiggins is a financial advisor at Investors Management Services Inc with a Series 65 credential and six years of industry experience. She has been with Investors Management Services since 2006. Outside of her advisory role, she is the managing partner of Riviera Mack, LLC, where she oversees bookkeeping and maintenance responsibilities. Investors Management Services Inc, founded in 1968, provides discretionary asset management and comprehensive wealth-planning services to individuals, retirement accounts, trusts, estates, charitable organizations, pensions, and corporations. The firm emphasizes asset allocation based on fundamental and quantitative analysis, serving a small client base with fully discretionary management.

Wealth management
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Ryan M

CFP®, Series 65

Detroit, MI

Murray Strategic Investment LLC

Ryan Murray is the principal of Murray Strategic Investment LLC in Detroit, MI, holding CFP® and Series 65 credentials with three years of industry experience. Prior to founding his firm in 2022, he worked at United Wholesale Mortgage, Northern Trust, and Raymond James. He also owns and operates Murray Mortgage Solutions, a mortgage brokerage firm. Murray Strategic Investment LLC is a state-registered investment adviser offering investment management, financial planning, employer retirement plan and IRA advisory, and project-based consulting services. The firm manages assets on a primarily non-discretionary basis, employing a Modern Portfolio Theory approach with a mix of passive funds and fundamental/technical analysis.

College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner Executive
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