Hello and welcome to Entirement Financial Planning LLC, we are so glad you're here! Entirement is your passport to financial planning that’s effective and enjoyable! We're a virtual fee-only financial advisory firm that provides tax-efficient planning for your life today as well as your retirement and investment management. Our specialty is to help you with your entire financial life as your Chief Entirement Financial Officer. What does that mean? It means we take a comprehensive approach to your financial picture- investments, taxes, insurance, financial goals, estate planning, and anything that is top of mind for you. Our services depends on your needs and can include: Comprehensive financial planning for today Comprehensive retirement planning Tax-Coordinated Portfolios (tax-efficient asset location) Tax planning advice Risk Management-life insurance, disability, long-term care, etc. Estate Planning Coordination Retirement Income Distribution Planning Education on all topics along the way Ready to learn more? Please check out our website to schedule a complimentary financial review or give us a call at (262) 207-4353. We look forward to meeting you.

Tyler Sass is a financial advisor at Associated Investment Services, Inc. with eight years of industry experience. He holds the ChFC® designation and Series 66 license. His prior work includes roles at Waterstone Bank, LPL Financial, and PNC Bank. Outside of finance, he operates a Twitch streaming channel focused on live video game content. Associated Investment Services, Inc. provides advisory and brokerage services to individual investors, small corporations, trusts, estates, and charitable institutions. The firm utilizes model portfolio and separately managed account programs delivered through third-party managers and its affiliate Kellogg Asset Management.

Larry Dogs is a financial advisor with Gradient Securities, LLC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. He has been associated with Gradient Securities and Guidance Insurance & Brokerage Services, LLC since 2014. Outside of his advisory work, he serves as an elder at Trinity Lutheran Church and is a board member of the Dodge County Board of Adjustment. Gradient Securities, doing business as Gradient Wealth Management, provides financial planning, consulting, non-discretionary asset management, and ERISA plan services to a diverse client base including individuals, pension and profit-sharing plans, trusts, and corporations. The firm operates as both an SEC-registered investment adviser and a FINRA-registered broker-dealer, with a focus on non-discretionary advice and the use of third-party managers.

Zachary Campbell is a financial advisor at Merit Financial Advisors with seven years of industry experience. He holds the Series 66 designation and has worked at firms including J.P. Morgan Securities, LPL Financial, and Merrill. He serves as a board member for Senior Citizens Activities, Inc., participating in meetings where finances are reviewed. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors and over 14,000 clients. The firm serves a diverse client base and employs a long-term, diversified investment approach using model portfolios and modular sleeves, overseen by a central Investment Management team and Investment Committee.

Timothy Reis is a financial advisor with Merit Financial Advisors in West Bend, WI, holding Series 63 and Series 66 licenses and bringing 33 years of industry experience. He previously worked at Woodbury Financial Services for 22 years and has been with Merit Financial Group and PKS Investments since 2023. Outside of his advisory role, he is involved in fixed insurance sales. Merit Financial Group, LLC is an SEC-registered advisory firm managing approximately $10.6 billion with 144 advisors serving individuals, businesses, retirement plan sponsors, and institutions. The firm employs a long-term, diversified investment approach using model portfolios and modular sleeves, combining mutual funds, ETFs, individual securities, liquid alternatives, and third-party managers.

William Oswald is a CFP® professional with 28 years of industry experience, currently serving at Commonwealth Financial Network since 2009. He holds Series 63 and Series 65 licenses and is based in Watertown, WI. Oswald is a 50% owner of Oswald Konz Financial Group, an entity created for securities business, and co-owns OKG Properties, LLC, which operates the building housing his branch office. Commonwealth Financial Network is a registered investment adviser supporting a national network of approximately 2,950 advisors with advisory programs, wealth management, and retirement plan consulting. The firm provides operations, trading, technology, investment management, compliance, and practice-management support, while offering advisors access to a broad range of securities and insurance products alongside discretionary model portfolios managed by its Investment Management and Research team.

Brian Konz is a financial advisor with Commonwealth Financial Network, holding Series 63 and Series 65 designations and bringing 30 years of industry experience. He has been with Commonwealth since 2009 and is a co-owner of Oswald Konz Financial Group. Commonwealth Financial Network serves a national network of approximately 2,950 advisors and their retail and institutional clients, providing a variety of advisory programs and services. The firm acts as a platform and back-office provider, offering operations, trading, technology, investment management, compliance, and practice-management support to affiliated advisors.

Brian Hamm is a financial advisor with J.W. Cole Advisors, Inc., holding Series 63 and Series 65 licenses and bringing 15 years of industry experience. He previously worked at Mutual of Omaha from 2010 to 2019 before joining J.W. Cole Advisors and J.W. Cole Financial in 2019. Hamm is also a partner in Luebeck Geisler Hamm Wealth Management, Inc., where he is involved in financial planning and insurance sales. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent representatives. The firm offers portfolio management, fee-based financial planning, access to third-party managers, and multiple managed account solutions, with investment decisions implemented on both discretionary and non-discretionary bases.

James Gehring II is a CFP® professional with 16 years of industry experience, currently serving as a financial advisor at Edward Jones since 2009. Based in Watertown, WI, he holds the Series 66 designation. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with a range of advisory programs and investment strategies. The firm manages approximately $1.01 trillion in assets and operates a nationwide network of more than 23,700 financial advisors.

Nathaniel Schlotthauer is a financial advisor at Cetera with 22 years of industry experience. He holds a Series 66 designation and has previously worked at Voya Financial Advisors. Outside of his advisory work, he serves on the finance committee of Emmanuel Community United Methodist Church and holds trustee and board member roles with local nonprofit organizations including the Schauer Arts and Activities Center and the Hartford Historical Preservation Foundation. Cetera Investment Advisers serves a diverse client base including individuals, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers a range of portfolio management, financial planning, and fiduciary services supported by proprietary and third-party investment solutions.

Wendy Petersen is a financial advisor at Edward Jones with one year of industry experience. She holds a Series 66 designation and has prior work experience at Keller Williams, DoorDash, Cielo Talent, and Montage Talent. Outside of her advisory role, she is involved in managing vacation rental properties and serves as a Sunday School co-director at St. Paul’s Lutheran Church in Oconomowoc, WI. Edward Jones is a full-service wealth management firm serving a diverse client base including individual and institutional investors, offering a range of advisory programs and investment strategies supported by a large network of financial advisors and branch offices.

Samantha Feest is a financial advisor at Edward Jones with two years of industry experience. She holds a Series 66 designation and has previously worked in healthcare and the hospitality industry. Edward Jones is a full-service wealth management firm serving individual and institutional clients, with a nationwide network of approximately 23,701 financial advisors. The firm manages over $1 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and tax-efficient services.

Michael Williams is a CFP® professional with 32 years of experience in the financial services industry. He has been with Ameriprise since 2005, currently serving at their Watertown, WI office. Williams also serves on the Board of Directors for Buckets for Hunger in Oregon, WI. Ameriprise offers a retirement-income planning service aimed at individuals approaching or in retirement who meet specific eligibility criteria, combining research, modeling, and tax-efficiency analysis to deliver tailored recommendations. The firm provides a broad range of advisory, brokerage, and insurance solutions through affiliated entities.

Christopher Ersbo is a financial advisor with Edward Jones in Hartford, WI, holding Series 63, 65, and 66 licenses and over 23 years of industry experience. His prior roles include positions at Cetera Investment Services LLC, North Shore Bank, and American Beacon Advisors. Outside of his advisory work, he maintains approximately 30 beehives as a hobby through his flower farm and apiary business, Chenequa Farms LLC. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and corporate entities. The firm offers a range of advisory programs, discretionary and non-discretionary investment strategies, and affiliated financial products, supported by a large nationwide network of advisors and branch offices.

Amy Williams is a CFP®, ChFC®, and holds a Series 66 license. She has 16 years of industry experience and has been with Edward Jones since 2016. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of discretionary and non-discretionary strategies, along with affiliated mutual funds and tax-efficient services, operating under a fiduciary standard.

Benjamin Wolfe is a financial advisor at Thrivent Investment Management with five years of industry experience. He holds the Series 66 designation and has worked at Thrivent Financial and Thrivent Investment Management since 2020. Prior to that, he held roles at Car Services LLC, Charter NEX Films, Farm and Fleet, and Milton School District. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers goal-based financial analyses and allows clients to combine planning with managed-account programs under a consolidated billing option called “WealthPlan.”

Craig Schnuelle is a CFP® with 21 years of industry experience, currently serving as a financial advisor at OSAIC since 2024. His prior experience includes roles at Woodbury Financial Services and SII Investments. He is involved in community activities as the President of the Palmyra Lions Club and serves as Chair for the Village of Palmyra, Wisconsin. Schnuelle also volunteers at local track meets. OSAIC is a large SEC-registered investment adviser and FINRA member broker-dealer that serves a diverse client base including individual investors, pension plans, corporations, and charitable organizations. The firm’s investment process incorporates risk-tolerance assessments, asset allocation planning, and portfolio optimization, offering a wide range of investment options through various custodial platforms.

Christopher Mallow is a financial advisor with Thrivent Investment Management in Watertown, WI, holding a Series 66 designation and 15 years of industry experience. He has been with Thrivent Financial for Lutherans since 2012 and with Thrivent Investment Management since 2010. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors, delivering holistic, goal-based financial plans without discretionary trading authority and offering combined planning and managed-account services under a consolidated billing option called WealthPlan.

Andrew Rux is a financial advisor with Edward Jones in Hartford, WI, holding Series 63 and Series 66 licenses. He has 18 years of industry experience, having been with Edward Jones since 2007. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, managing approximately $1.01 trillion in assets. The firm offers a range of discretionary and non-discretionary investment strategies, including separately managed accounts and affiliated mutual funds, and operates under a fiduciary standard.

Eric Brown is a financial advisor with LPL Financial in Richfield, WI, holding Series 63 and Series 66 licenses and bringing 29 years of industry experience. He previously worked at Investment Centers of America, Inc. from 2014 to 2017. Outside of his advisory role, he serves as a local school board member. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house research team and a broad platform that integrates advisory and brokerage services.

Melody Gressick is a financial advisor at OSAIC with 24 years of industry experience. She holds Series 63 and Series 65 credentials and has previously worked at Woodbury Financial Services Inc. and SII Investments, Inc. In addition to her advisory role, she has served as a registered sales assistant at Schroeder Financial Services. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm uses a combination of risk-tolerance assessments and portfolio optimization tools to manage investments across various asset classes and offers a range of advisory and brokerage services.

Richelle Holtzman is a financial advisor at Edward Jones with three years of industry experience. She has worked at Edward Jones since 2022 and previously was employed at Parkside Lending and Ricki Six Group LLC. Holtzman holds the Series 66 designation. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets through a nationwide network of over 23,700 financial advisors and offers a range of advisory programs and investment solutions under a fiduciary standard.

Patrick Rich is a financial advisor at Edward Jones in Hartford, WI, holding a Series 66 designation with three years of industry experience. Prior to joining Edward Jones in 2022, he worked in various roles including language consulting and staffing. His work history also includes involvement with youth soccer organizations and nonprofit community services. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a wide range of investment advisory programs. The firm manages approximately $1.01 trillion in assets through a nationwide network of over 23,700 financial advisors and offers both discretionary and non-discretionary investment strategies.

Ryan Gonzalez is a financial advisor with Edward Jones in Hartford, WI, holding a Series 66 designation and two years of industry experience. Prior to joining Edward Jones in 2023, he worked for Winneconne Family Dentistry, Inc. for 11 years. Outside of his advisory role, Gonzalez serves as a youth and high school basketball referee with the Fox Cities Officiating Association. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including both non-high-net-worth and high-net-worth households. The firm manages approximately $1.01 trillion in assets and operates a large nationwide network of financial advisors and branch offices, offering a range of advisory programs and affiliated investment products under a fiduciary standard.

Heather Konkol is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. She previously worked at BMO Harris Financial Advisors for six years before joining LPL Financial in 2021. LPL Financial provides advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, charities, and high-net-worth households. The firm offers a variety of investment solutions supported by an in-house Research team, combining large-scale advisory operations with non-advisory product offerings such as insurance and annuity sales.

Casey Moneer is a financial advisor at Edward Jones with seven years of industry experience. He holds the Series 66 designation and has worked at Edward Jones since 2018. Prior to joining Edward Jones, he held positions at Johnson Controls and Primera Engineers, and he was involved with the Milwaukee School of Engineering. Outside of his advisory role, Casey serves as a head hockey coach for the Milwaukee Jr. Admirals Hockey Program. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients, offering a range of advisory programs and investment strategies. The firm is notable for its large network of advisors and branch offices, as well as affiliated capabilities including a trust company, mutual funds, and securities-based lending.

Jacob Hausmann is a Series 66 designated financial advisor at Edward Jones with three years of industry experience. He has worked at Edward Jones since 2022 and previously spent 18 years at The Boldt Company. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Briana Smith is a financial advisor with LPL Financial in Watertown, WI, holding Series 63 and Series 65 licenses and bringing 11 years of industry experience. Her prior experience includes roles at Northwestern Mutual Wealth Management Company and Northwestern Mutual Investment Management. She is also associated with Ixonia Bank. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm offers a broad range of investment solutions supported by an in-house Research team and combines large-scale advisory operations with non-advisory product offerings.

Alec Lothert is a financial advisor with Edward Jones in Hartford, WI, holding a Series 63 designation and 19 years of industry experience. He has been with Edward Jones since 2006. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment solutions. The firm manages approximately $1.01 trillion in assets and operates through a large network of financial advisors and branch offices nationwide.

Greg Schroeder is a CFP® professional with 31 years of industry experience, currently serving at OSAIC since 2024. He previously worked at Woodbury Financial Services Inc and Sii Investments. Schroeder is also an instructor of personal finance at Madison Area Technical College and owns Schroeder Financial Services, LLC, through which he provides financial planning and wealth management services. OSAIC is an SEC-registered investment adviser and FINRA member broker-dealer serving a broad client base that includes individual investors, pension plans, corporations, and charitable organizations. The firm offers a range of advisory and brokerage services supported by proprietary investment tools and access to multiple custodial platforms.

Erin Stai is a financial advisor with Thrivent Investment Management in Watertown, WI, holding a Series 66 designation and two years of industry experience. She has been with Thrivent and its affiliates since 2023 and previously worked for Honey Acres Inc and Seljan Company. Stai serves on the boards of Cornerstone of Grace, a support organization for women and children, and the Educational Foundation of Watertown, a nonprofit that promotes educational opportunities in the local school district. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on holistic, goal-based financial planning without discretionary trading authority. The firm offers both one-time and ongoing planning relationships, with a range of written recommendations addressing retirement, taxes, estate, business continuation, and other financial planning topics.

Kristen Strupp is a financial advisor with Cetera, holding a Series 66 designation and six years of industry experience. She has worked at Cetera and its affiliated entities since 2017, as well as at Voya Financial Advisors. Outside of her advisory role, she serves as president of the Hartford Chamber of Commerce. Cetera Investment Advisers supports a diverse client base including individual, high-net-worth, institutional, and retirement-plan clients through a large network of independent advisors. The firm offers discretionary and non-discretionary portfolio management, financial planning, fiduciary solutions, and access to multiple investment programs and third-party managers.

Byron Schuster is a financial advisor at Edward Jones with 10 years of industry experience. He holds a Series 66 designation and has been with Edward Jones since 2016. Outside of his advisory role, he owns LLCs related to real estate holdings in Hartford, Wisconsin. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a wide range of investment strategies. The firm manages over $1 trillion in assets and operates a large network of financial advisors and branch offices nationwide.

Patrick Meister is a financial advisor at LPL Financial with 19 years of industry experience. He holds the Series 66 designation and has worked at LPL Financial in multiple periods since 2015, as well as at BMO Harris Bank, Bank Five Nine, and Woodbury Financial Services. Meister is also involved with Physicians Mutual in an investment-related capacity. LPL Financial provides advisory and brokerage services to a diverse client base, including individual investors, retirement plan participants, institutions, and high-net-worth households. The firm offers a range of financial planning and model-portfolio advisory programs supported by an in-house research team and combines advisory operations with non-advisory product offerings.

Jeffrey Sitzman is a Series 66-registered financial advisor with Thrivent Investment Management, based in Hartford, Wisconsin, with two years of industry experience. He has held various roles within Thrivent Financial and its affiliates since 2023. Outside of his advisory role, Sitzman serves as an umpire for youth baseball leagues and provides music for worship services at Crown of Life Lutheran Church. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on holistic, goal-based financial planning without discretionary portfolio management.

Benjamin Hoppenrath is a financial advisor with Ameriprise in Lake Mills, WI, holding a Series 63 designation and 28 years of industry experience. He has been with Ameriprise and its affiliate since 2005. Outside of his advisory role, he serves on the Board of Finance for St. Paul's Church and School in Lake Mills and is an assistant volleyball coach at Lakeside Lutheran High School. Ameriprise offers a retirement-income planning service aimed at individuals approaching or in retirement with substantial investable assets. The firm provides a range of advisory, brokerage, and insurance solutions through affiliated entities, combining research and modeling with tax-efficient strategies to support client retirement goals.

Toniette Flint is a Series 66-licensed financial advisor with Thrivent Investment Management, bringing six years of industry experience. She previously worked at First Bank Financial Centre before joining Thrivent in 2019. Outside of her advisory role, Flint serves as Vice President of the Johnson Creek Historical Society and is a Development Board member for Safe Families for Children Wisconsin. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers holistic, goal-based planning that addresses a range of financial topics but does not include implementation or discretionary portfolio management.

Ryan Becker is a financial advisor with Thrivent Investment Management in Slinger, Wisconsin, holding a Series 66 credential and 11 years of industry experience. He has been with Thrivent since 2014 and Thrivent Financial since 2015. Outside of his advisory role, Becker co-owns a business placing and maintaining ATMs for local businesses and serves as Treasurer of Honours Inc, a college scholarship fund for Slinger High School. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering goal-based analyses and written recommendations across a wide range of financial planning topics without discretionary portfolio management.

Ronald Counsell is a financial advisor at Edward Jones in Watertown, WI, with 16 years of industry experience and a Series 66 designation. He has been with Edward Jones since 2009. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including pension plans and charitable organizations. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment strategies through a nationwide network of over 23,700 financial advisors.