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Gerald R

Series 63, Series 65

Westfield, NJ

Cetera

Gerald Reiss is a financial advisor with Cetera who holds Series 63 and Series 65 credentials and has 30 years of industry experience. He has been with Cetera since 2007 and operates a CPA firm providing audits, financial statements, accounting, and tax services to individuals and businesses. In addition to his advisory work, he offers individual life insurance unrelated to investments. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers various portfolio management and financial planning services through a large network of independent advisors and employs a multi-manager platform with diverse investment program options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Andrew R

Series 65, Series 63

Westfield, NJ

Cetera

Andrew Reiss is a financial advisor at Cetera with Series 65 and Series 63 credentials. He has been associated with Cetera and its affiliate, CETERA Financial Specialists LLC, since 2025 and has over a decade of experience at Gerald Reiss CPA. Cetera Investment Advisers LLC is an SEC-registered firm that serves a wide range of clients including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers multiple investment solutions and operates a multi-manager platform that allows advisors to implement model portfolios, select third-party managers, or create customized strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Arlene A

Series 66

Westfield, NJ

Cetera

Arlene Armando is a financial advisor with Cetera, holding a Series 66 designation and currently based in Westfield, NJ. She has been with Cetera and affiliated entities since 2018 and previously served on the Ridgewood Board of Education from 2014 to 2018. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable organizations, and institutional accounts. The firm offers a variety of portfolio management and advisory services through a multi-manager platform with access to both affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Thomas E

ChFC®, Series 63

Westfield, NJ

Cetera

Thomas Ela is a ChFC® credentialed financial advisor with 41 years of industry experience. He is currently affiliated with Cetera and has been leading Ela Financial Group, Inc. since 1997. Outside of advising, he serves as a board member for a homeowners association, advising on guidelines and upkeep. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with both discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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